Welcome to TBC. We offer content creation masterclasses for people who don’t do ‘training’ as well as practical consulting on content strategy and rapid content development. Both are aimed at client/agency thinkers and doers.

1. Introduction to TBC

2. Jon Burkhart: “The Reactive Content Guy”
• Founder of TBC, where he partners with brands
and agencies to create relevant content
• Creator of the world’s first blog dedicated to real-
time/reactive creativity UrgentGenius.com
• Co-author of Newsjacking: The Urgent Genius of
Real-time Advertising
• Consultant to brands and agencies that want to
build a bespoke ‘reactive content labs’
• Keynote speaker on content strategy and
reactive content at conferences like South by
Southwest Interactive (SXSWi) where he now
serves on the advisory board
• Creator of Millennial Mentoring, a programme
where digital natives mentor CEOs
• Ex-agency copywriter & creative director with 15
years experience at Iris, VCCP, AKQA, HHCL, etc

3. Why hire TBC?
In interactive sessions that are part workshop, part hack day, we create films,
games, social posts, etc for your brand — all of which are informed by a written
content strategy. We get under the skin of real-time and reactive content
marketing in a way that suits you and your team.
“I was amazed by how much I learned and
by how fast we created content…Jon was
an inspiration as well as a great educator –
he deserves the ‘Urgent Genius’ tagline.”
Glasgow-based Planning Director
"Learn what’s required to engage
in the increasingly demanding
world of real-time advertising…
from the master of the trade.”
London-based Agency MD
We offer content creation masterclasses for people who don’t do ‘training’ as
well as practical consulting on content strategy and rapid content development.
Both are aimed at client/agency thinkers and doers.

4. Clients

5. What’s the best way to kick things off with TBC?
Meme Battles +
Content Cabaret
Short Talks +
Workshops
Round-table Dinner
Discussions
For years, Jon’s led ‘meme battles” in
pubs with agency partners. These
sessions are all about keeping folks
up-to-date with the latest video and
interactive content.
Jon often does short talks for
agencies and clients. These tend to be
in the late afternoon and sometimes
feature alcohol. He also turns these
talks into half-day workshops.
Jon loves to lead clients and agency
folk in a lively and often provocative
discussion over dinner. He kicks things
off with a short talk and then keeps the
conversation going for hours.

6. Featured Content Workshops
Newsjacking
A workshop inspired by Jon’s book
and his experience building creative
newsrooms with a focus on the role
culture has in branded content
WHAT YOU’LL LEAVE WITH:
A complete understanding of how to
create a content strategy-led
approach to reactive content
A new process for creating culturally
relevant content that earns the trust
of customers new and old
Content Strategy Influencer Marketing
An action-packed workshop where we
explore the importance of a written
content strategy in creating shareable
content
WHAT YOU’LL LEAVE WITH:
A thorough understanding of content
strategy and how it informs the content
calendar and production schedule
A new process for creating a content
mission statement and how it informs a
daily content editorial meeting
A fast-paced workshop where we
analyse the power of influencers and
find ways for brands to turn them into
advocates
WHAT YOU’LL LEAVE WITH:
An understanding of how to find
influencers and create content for
them that they will want to share
A list of tools/platforms and how to
use them to keep track of potential
advocates

7. Why Jon?
He channels unusual levels of
curiosity and energy into
what’s next to find new ways
to solve business problems.
His workshops are always fun
and often dangerous (hence
the helmet) with very clear,
practical takeaways.
FACT: You’re 9x more likely to
remember something you
learn through interactive play.
As advisor to top tech festival
SXSW, Jon’s committed to
staying on top of trends for you.
He started the world’s first blog
on reactive content Urgent
Genius in 2010.
He’s co-authored two
books with his third on the
way. It’s about his six-step
process to better content.

8. Recent Press

9. Workshop Feedback
“I’m going to ‘social’ the
s**t out of you from now
on. Engaging and super-
interesting.” TV Producer
“The best bit? Vast amounts
of information, examples and
Jon’s experiences.” CD for a
Fortune 100 company
“Way beyond my expectations.
Great conversation. Fun
content-creation activities.”
Media agency comms manager
“The workshop was
genuinely helpful — and
I am terribly cynical.”
Writer at a TV channel

10. A bit of background if you’re curious about Jon’s book: It went to print 2
months before Oreo sent that Super Bowl tweet, which kicked off this real-
time marketing craze. Ever since, he has helped clients create content
strategies guiding them to news stories that are worthy of being newsjacked.

11. m: 07753 902866 t: @jonburkhart e: jon@theburkhartco.com