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1. Philippine Popular
Culture
Chapter 1

2. Ano ba tayo?
Ano’ng mayro’n sa atin?
CULTURE IDEOLOGY
POPULAR CULTURE

3. CULTURE
Culture encompasses the shared
beliefs, values, customs, practices, and
artifacts of a society.
High Culture
Low Culture

4. High Culture
Low Culture

5. Ideology refers to a set of
ideas, beliefs, or values that
form the basis of a political,
economic, or social system.
IDEOLOGY

6. Ano ba tayo?
Ano’ng mayro’n sa atin?
CULTURE IDEOLOGY
25.3yearsold
MedianAge(Ph)
asof2020
24.3yearsold
23.3yearsold
61.44%

7. POPULAR CULTURE

8. What does it take for
something to be considered a
popular culture

9. What does it take for
something to be considered
a popular culture?
*Widespread Acceptance*
Popular culture is
characterized by its broad
acceptance within a society or
a specific social group. It is not
confined to a niche audience
but resonates with a large and
diverse population.

10. What does it take for
something to be considered
a popular culture?
*Ubiquity*
Elements of popular culture
are pervasive and easily
accessible. They are
commonly found in everyday
life, including mass media,
entertainment, fashion, music,
sports, and other aspects of
daily existence.

11. What does it take for
something to be considered
a popular culture?
*Trendiness and Immediacy*
Popular culture often involves
elements that are current,
trendy, and reflective of the
present moment. It responds
to and influences
contemporary trends, and it
may change rapidly as new
ideas and styles emerge.

12. What does it take for
something to be considered
a popular culture?
*Media Presence*
Mass media plays a crucial
role in shaping and
disseminating popular culture.
Television, movies, music,
social media, and other forms
of communication contribute
to the widespread distribution
and consumption of cultural
phenomena.

13. What does it take for
something to be considered
a popular culture?
*Shared Experience*
Popular culture is often
characterized by its ability to
create a shared experience
among a large number of
people. It provides a common
ground for individuals within a
society to connect through
shared references, symbols,
and cultural artifacts.

14. What does it take for
something to be considered
a popular culture?
*Consumer Appeal*
Elements of popular culture
are designed to appeal to a
wide audience, often with an
emphasis on entertainment
and accessibility. They are
created with the intention of
being consumed and enjoyed
by a broad spectrum of
people.

15. What does it take for
something to be considered
a popular culture?
*Adaptability
and Remix Culture*
Popular culture is dynamic
and adaptable. It can absorb
influences from various
sources, remix existing ideas,
and evolve over time. Remix
culture, characterized by the
recombination and
recontextualization of existing
cultural content, is a common
feature.

16. What does it take for
something to be considered
a popular culture?
*Social Influence*
Popular culture has the power
to influence societal attitudes,
behaviors, and values. It
reflects and, in turn, shapes
the collective consciousness
of a community or society.

17. What does it take for
something to be considered
a popular culture?
*Celebrity and Influencers*
The presence and influence of
celebrities and influencers
play a significant role in
shaping popular culture.
Trends often emerge from the
actions, preferences, and
lifestyles of well-known
figures.

18. What does it take for
something to be considered
a popular culture?
*Recognition and Replication*
Cultural elements become
part of popular culture when
they are widely recognized,
replicated, and imitated.
Memes, catchphrases, and
iconic symbols are examples
of cultural elements that gain
popularity through
recognition and replication.

19. THEORIES
IN POPULAR CULTURE

20. CULTURALISM
Cultural
Materialism
It emphasizes the material conditions
and practices that shape culture. He
argued against the separation of
"high" and "low" culture, encouraging
a more inclusive approach that
considers the entire range of cultural
expressions and their social context.

21. MATERIAL
CONDITIONS
SOCIAL
PRACTICES
CULTURE
Cultural
Materialism
Understanding the material conditions of
ordinary people provides insights into the lived
experiences that shape cultural meanings.

22. 01
ECONOMIC FACTORS:
MATERIAL
CONDITIONS

23. 02
SOCIAL STRUCTURES:
MATERIAL
CONDITIONS

24. 03
POLITICAL CONTEXT:
MATERIAL
CONDITIONS

25. 04
HISTORICAL CONTEXT:
MATERIAL
CONDITIONS

26. MARXISM
Marxism examines how cultural
products, such as movies, music,
literature, and other forms of
entertainment, reflect and perpetuate
the existing social and economic
structures.