Cultural Center of the Philippine Deck Design
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An IMC Plan for the Cultural Center of the Philippines
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Cultural Center of the Philippine Deck Design
- 2. cultureis a way of life in a community who share the same values.
- 3. ?culture
- 5. 1969“a premiere showcase” of art in the country
- 6. by the masses and youth. PETA METRO POLITAN AYALA MUSEUM Unreachable
- 7. but not so with contemporary arts. CCP has come to terms with the past,
- 8. THE YOUTH do not realize that their way of living is part of true Philippine arts and culture.
- 9. POPOYPOPOY
- 13. I don’t understand Filipino arts and culture because I don’t see myself in it. “ “
- 14. CCPexpose them to Philippine arts and culture therefore making them find in themselves the true Filipino identity
- 15. They Belong
- 16. Find color in their lives through the Philippine arts and culture.
- 18. welcoming, engaging, lively and colorful
- 19. He is not just part of Philippine arts and culture
- 20. He isPhilippine arts and culture
- 21. finding the color in them
- 22. finding the color in Their Lives
- 23. BRING OUT the Philippine arts & culture in them
- 25. COUNTDOWN VIDEO TO NEW YEAR
- 29. Quarter 1
- 30. Mentoring Program to Develop the Grassroots
- 31. Caravan Van
- 32. February ! Different Public High Schools and Different Colleges ! “tingkad artists”
- 33. EXHIBIT
- 42. Quarter 2
- 43. Festival of Colors / OPM Concert @ CCP
- 44. summer ! concert festival mixing the old with the new
- 46. Video Teaser
- 47. Quarter 3
- 48. Dance Competition @ CCP
- 49. summer ! concert festival mixing the old with the new
- 50. Sample Poster
- 51. Sample Poster
- 52. Video Teaser
- 53. Quarter 4
- 54. Halloween with a Filipino twist
- 57. Street Theater
- 58. Street Theater
- 59. Street Theater
- 60. Street Theater
- 63. “Tingkad Artists of the Year” ! ! CCP becomes a museum for the Tingkad Artists CULMINATING EVENT
- 65. STAR MURAL
- 66. Media Invented
- 73. Video
- 75. the true embodiment of the Philippine arts and culture Brand Identity
- 76. deepen consumer involvement in the Philippine arts and culture Brand Strategy
- 78. OBJECTIVES to inspire appreciate and bring out the Philippine art and culture within themselves
- 79. IMPLEMENTATION
- 80. IMPLEMENTATION caravan interactive art programs live shows “fluffies” (invented media) contests street theatre immersionary space
- 81. Measurement customer feedback youth attendance media impressions