Kotona viljely on sottaista ja vaivalloista puuhaa. Culti Cartoon tarjaa nopean ja siistin vaihtoehdon kotiviljelylle: paperimassasta tehty kasvualusta, johon lisätään vain siemenet ja vesi. Siemenillä varustettua haitarimaista kasvualustaa voi lähettää postikorttina ja sitä myydään kaupoissa 15 €:n hintaan.

1. Kati Hienonen, trend analyst (Perhosvaikutus)
Antti Kämäräinen, forest products sales expert (UPM)
Meri Lundahl, renewable materials engineer (Aalto University, AIESEC, Lääkisvalmennus.fi)
Milla-Mari Vastavuo, aspiring environmental management engineer (Aalto University)

2. Problem

3. Solution : Just add water

5. Customer validation
• Target group: Young urban adults interested in healthy and green lifestyle
• Interested in growing herbs at home without too much effort and time

6. Roadmap
2014
• Product validation and finalizing customer validation
• Patenting the paper containing seeds and fertilizer
2015
• First launch at Flow Festival 2015: Festival Kit include greeting cards for young urban adults
• Second product validation with first customers
2016
• Second launch: larger home cultivation papers in varying shapes & plants for young urban adults
• Third product development and customer validation
2018
• Third launch: enlargened cultivation base for professional greenhouse growing of vegetables (patent
pending)
Future
• Large, portable cultivation bases for developing countries and catastrophe areas (”Pop-up oasis”)

7. Business Model
Manufacturing
Carton: e.g. Walki
Folding: e.g. Adara
Culti Cartoon
In-house design
Value chain management
IP rights
Distribution
Department Stores
Supermarkets
Post Offices

8. Cost structure
• Raw materials (carton material,
seeds, nutrients)
• Manufacture (by manufacturing
partner)
• Distribution (by distribution partner)
• Fixed costs of value chain
management
• Total cost for producing one piece
12,25 €
• Fixed price per one piece
• one card
• larger home cultivation papers
• running meter of greenhouse
cultivation media
• Targeted price 15 €
• Expexted sales
• 20 000 pieces in 2015
• 40 000 pieces in 2016
• 70 000 pieces in 2017
Revenue streams

9. Kati Hienonen, +358 50 570 9133
Antti Kämäräinen, +358 40 186 3423
Meri Lundahl, +358 40 526 0787
Milla-Mari Vastavuo, +358 40 842 4454