The document discusses the evolution of television with a focus on changing technologies, business models, and consumer habits. It outlines the strategies of YLE, the Finnish Broadcasting Company, to provide content across various platforms, emphasizing easy access and audience engagement through innovative offerings. Notable examples include successful series like 'Pulse' and the use of YLE Player for on-demand viewing, reflecting a shift towards a 'television everywhere' model.

1. Television everywhere
Lauri Kivinen
CEO - Yle, the Finnish Broadcasting
Company

2. Changing technologies,
changing business models,
changing habits

4. simple
everyone
one technology

5. Screen size: Wall - Lap - Pocket

6. Growth of Complexity
Screen size: Wall Lap Pocket
Content Format: Program Series Clip
Way to watch: Live Catch-up On demand
Distribution: Antenna Cable Internet
Business model: Producer Distributor Device maker
Payment model: Free Buy Rent

7. Sports: IAAF Beijing 2015
Content Format: Program Series Clip
Way to watch: Live Catch-up On demand
Screen size: Wall Lap Pocket
Distribution: Antenna Cable Internet
Business model: Producer Distributor Device maker
Payment model: Free Buy Rent

8. Series: House of Cards
Content Format: Program Series Clip
Way to watch: Live Catch-up On demand
Screen size: Wall Lap Pocket
Distribution: Antenna Cable Internet
Business model: Producer Distributor Device maker
Payment model: Free Buy Rent

9. News: Obama in Anchorage
Content Format: Program Series Clip
Way to watch: Live Catch-up On demand
Screen size: Wall Lap Pocket
Distribution: Antenna Cable Internet
Business model: Producer Distributor Device maker
Payment model: Free Buy Rent

10. 1) Easy and affordable
television everywhere
2) Total offering =
Content + Publishing
Mastering complexity

11. Yle Television
Yle
TV Broadcast
Yle
Player
Our TV offering: Strategy 2015-25

12. 2017 2020 20232014
1 million
2 million
3 million
4 million
Daily total
Television
audience
Yle TV + Yle Player = Yle Television

13. Examples of our experience
in new type of viewing

14. 20 x 50 minutes
The most streamed drama series
ever in Finland
An example of innovation
in development and script writing
Hospital drama series, “Pulse”

15. Rating %
Episode 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
First run Rerun 2. Rerun Yle Player
“Pulse” reached an average
of 18% in Ratings

16. In Total watching of “Pulse”,
Yle Player share was
exceptionally large at 17 %
Yle Player
Live
Timeshift on TV
17%
59%
24%

17. Given a chance for a preview,
the audience did use it
Average Minute Rating
Episode
Player Preview
2. season, 5 episodes at the time to Yle Player
Player Catch-up

18. Crazy
School
Animated series
10 x 8 minutes

19. Yle Player
Live
Timeshift on TV
85%
14% 1%
Most of the viewing came
from Yle Player

20. ➔ more platforms
➔ new business models
➔ engagement with audiences
= TOTAL OFFERING APPROACH
TV will not die, but go everywhere

21. TELEVISION
EVERYWHERE