1. Competing Through Quality Presented by Shammi Weerasinghe (CB 002207) Yasas Kodituwakku (CB 002250) Rusira Sampath (CB 002220)

13. Toyota - Competitive advantage

22. The more the industry becomes competitive and environment becomes volatile companies find it difficult to sustain more than one competitive advantage one strong competitive advantage and integrating it through out the value chain and thereby enhancing their ability to out perform competitors Sustainable Competitive Advantage

23. Sustainable Competitive Advantage PHILIP MORRIS MAERSK LINE TOYOTA

24. In a global context automobile industry has almost reached to the climax of inter rivalry leading to a hypercompetitive market with giants like GM and Ford “ Innovation linked with the Superior Technology which influence continues improvement” It is unique and cannot be matched in the near future. Toyota will become the largest automobile manufacturer beating the US giant General Motors. TOYOTA Sustainable Competitive Advantage

25. Operating in an extremely controversial industry Philip Morris - market leadership since its inception Leverage on the consolidated product portfolio whilst BAT is leveraging on their widely spread product portfolio Strategy is reaching wear out with the global trend Gain the edge over BAT - reducing their operational cost through out the value chain due to the limited product portfolio. BAT is currently behind Philip Morris due to their inability in managing the cost structure - strategy is very much futuristic Focus on Global Presence Philip Morris Sustainable Competitive Advantage

26. Rapid speed of globalization; the necessity for countries to connect across geographical destinations is crucial - international logistics management Offer a fully integrated solution to a selected set of customers keeping a higher margin. NYK on the other hand caters to the mass market gaining an edge over cost through gaining economies of scale. In a position to further strengthen their market position by leveraging on the existing competitive advantage to adopt a market development strategy and cater to the mass market Maersk Line Sustainable Competitive Advantage

27. Thank You……………