This document discusses controlling in project management. It defines controlling as evaluating performance and applying corrective measures to ensure plans are followed. The control process involves establishing standards, measuring actual results against standards, and taking corrective actions. The document also discusses ITC, a large Indian conglomerate, as a case study. It outlines ITC's diverse businesses and how it uses techniques like CPM, PERT, auditing, and ISO standards to control quality across its operations.

1. CONTROLLING IN PERSPECTIVE MANAGEMENT

2. TEAM MEMBERS
Mugdha Pednekar
Sana Khan
Aisha Khan
Tamseel Shahajahan
Rameez Bagban

3.  WHAT
 WHY
 HOW

4. DEFINITION OF CONTROLLING
“Controlling is determining what is being
accomplished, that is, evaluating the performance and
if necessary, applying corrective measures so that
performance takes place according to plans.”
–George Terry.

5. CONTROL PROCESS
 Controlling function
 Objective
 Steps in control process
 Establishing standards
 Measuring and comparing actual results against standards
 Taking corrective action

6. CASE STUDY:ITC

7. ITC’S VISION AND MISSION
THE ITC VISION »
Sustain ITC's position as one of
India's most valuable
corporations through world class
performance, creating growing
value for the Indian economy
and the Company's stakeholders
THE ITC MISSION »
To enhance the wealth
generating capability of the
enterprise in a globalising
environment, delivering superior
and sustainable stakeholder
value

8. ABOUT ITC
 History
 Industry
 Headed by Y. C. Deveshwar
 Employment in India
 Annual turnover

9. ITC’S DIVERSIFIED BUSINESSES
 Fast Moving Consumer Goods
 Cigarettes
 Foods
 Lifestyle Retail
 Personal Care
 Education and safety
 Agarbattis (incense)
 Hotels
 Paperboard and specialty paper
 Agribusiness
 Agri Commodities & rural Services
 Agri Business- ILTD
 E - Choupal
 Information Technology
 Group Companies

10. CONTROL TECHNIQUES
 CPM (Critical Path Method):
 It helps reduce project duration and cost.
 It reveals all the dependencies in the organization.
 Too much of confusion when dealing with a complex project.
 PERT (Program Evaluation and Review Technique)
 The large amount of project data can be organized.
 Visible critical path
 PERT is not easily scalable for smaller projects.

11. CPM CHART

12. CONTROL TECHNIQUES
 Direct supervision and observation:
 The managers himself observes the employee and their work.
 Many problems are solved during the supervision.
 Auditing:
 Operational auditing
 External auditing

13. BENEFITS OF CONTROL SYSTEM
 Increase productivity
 Reduce defects
 Helps meet deadlines
 Facilitates communication
 Improves safety
 Lowers cost
 Gives the workers control over their environment

14. PROBLEMS IN CONTROL PROCESS
 Magnitude of change
 Time rate of change
 Information Overload
 Erroneous Standards
 Workers Resistance

15. WHAT ITC DO TO CONTROL QUALITY
 Setup R&D centers
 Implemented ISO and other standards
 ISO 9001:2001, ISO 14001, HACCP , CMM
 5S , Six Sigma
 Food Products Policy
 IT E-Waste Policy
ITC has expanded its renewable energy portfolio
with more than 41% of its energy consumption
being met from renewable sources.

16. ITC'S RESEARCH & DEVELOPMENT CENTRES
 Bengaluru
 Product Technology Cells, Common Service Modules
 NABL for ISO 17025
 Bhadrachalam
 Fibre strategy
 “Bhadrachalam” clones
 Rajahmundry
 Tobacco crop cultivation
 FCV tobacco cultivation
 Burley and HDBRG

17. PROBLEMS FACED BY ITC
 Challenges impacting agriculture & agri-business
 Forests under threat
 High Rates of Taxation on cigarettes
 Supply Chain Management System

18. APPROACH OF ITC
 Empowering rural India
 Understanding the processes
 Earning revenue from other sources
 Implementation of SCM standards

19. SUMMARY
 Answered What, Why, How.
 Objective of control system.
 Steps involved.
 Benefits of control system.
 Problems in control system.
 Control techniques.
 Case Study

20. ANY QUESTIONS