Content marketing involves creating and sharing various types of media like videos, guides, and reports to attract and retain customers. It functions by planning targeted content for specific audiences and measuring the results of distribution channels. Common content types include infographics, videos, guides, reviews, and podcasts. While advertising aims to directly activate purchases, content marketing seeks to educate audiences through repeated exposure. Creating engaging content that provides value is important for building relationships with customers and driving them toward buying decisions.

1. CONTENT MARKETING
BY AKSHAY SHELKE

2. WHAT IS CONTENTMARKETING??????
 Contentmarketingis
any marketing that involves the
creation and sharing of media and
publishing content in order to acquire
and retain customers. This information
can be presented in a variety of formats,
including news, video, white papers, e-
books, Info-graphics, case studies, how-
to guides, question and answer articles,
photos, etc

3. Functions OF CONTENT MARKETING ?????
Plan
Audience
Story
Channel
Process
Conversation
measurement

4. DIFFERENT TYPES OF CONTENT
MARKETING ??????????
Info-graphics 33%
Videos 80%
Guides
Opinion post
Product –review
Interview 70%
Research and original data
podcast

5. Content marketing quotes

6. RELATIONSHIP BETWEENCONTENT MARKETINGAND
ADVERTISEMENT?????
Increasingly advertising agencies are engaging in content marketing on behalf of
their clients. Copywriters, graphic designers, animators and other professional
content creators are legion within advertising firms. Who better to come up with
the content for content marketing?
But advertising is fundamentally different from content marketing.
While content marketing seeks to educate, advertising seeks to activate.
Advertising uses psychological principals such as scarcity, discounting,
and positioning to get you to buy.

7. Importance OF CONTENT MARKETING??????
There’s a marketing adage that your audience must be exposed to your message seven
times before they will be ready to make a buying decision. A combination of paid
advertisements, marketing collateral and other forms of content can help you reach the
magic number seven, and convert your prospects into customers.
When people find your content–likely on your website or blog–they know that your
agenda is wrapped up in whatever you’re saying. This is fine. If the content doesn’t speak
for itself, however no one will be motivated to accept your offer.
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8. Limitation of content marketing
It is not easy
It is not for free… there are hidden cost.
It can be hard to stray from“traditional” formof
marketing.

9. examples

11. RUM market growth in India
0
20
40
60
80
100
120
1 2 3 4
Chart Title
developed market
new developed
market

12. Following are the famous brands of rum and
absinthe
 Bacardi
 Havana Club
 Malibu
 Captain Morgan
 Hercules
 Old Monk
Pernod absinthe
 Pacifique absinthe
 St. george absinthe vert
 Leopold brother absinthe
verte

15. ABSINTHE
 What is absinthe
 What are the legal issue with it
 And its drinking culture