C2 ec models
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The document discusses different models of e-commerce categorized by information sharing, sectors, revenue models, and participants. It describes various e-commerce models including i-commerce, t-commerce, c-business for information sharing; e-government, e-banking, e-education for sectors; advertising, subscription, sales, transaction fee, and affiliate models for revenue; and relationships between government, business, and consumers. Major business-to-consumer models like portals, e-tailers, content providers, market creators, service providers, and community providers are also outlined.
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C2 ec models
- 1. Chapter 2: E-commerce models 8/2013 Pham Thi Chau Quyen 1
- 2. E-COMMERCE MODELS 1 BY SECTORS BY INFORMATION SHARING BY REVENUE MODELS BY PARTICIPANTS 2 3 4 8/2013 Pham Thi Chau Quyen 2
- 3. 1. INFORMATION SHARING I-commerce model T-commerce model C-business model 8/2013 Pham Thi Chau Quyen 3
- 4. 2. SECTORS E-government E-banking E-education E-medicine ….. 8/2013 Pham Thi Chau Quyen 4
- 5. 3. REVENUE MODELS REVENUE MODELS affiliate model advertising model subscription model sales model transaction fee model 8/2013 Pham Thi Chau Quyen 5
- 6. 3.1. ADVERTISING MODELS - In the advertising revenue model, a Web site that not only offers its users content, services, products but also provides a forum for advertisements and receives fees from advertisers. - “stickiness”: - Ex:………………………………………… …………………………………………… ………………………………………......... 8/2013 Pham Thi Chau Quyen 6
- 7. 3.2. SUBSCRIPTION MODELS - In the subscription revenue model, a Web site that offers its users content or services charges a subscription fee for access to some or all of its offerings. - Ex:………………………………………………… …………………………………………………… ……………………………………………………. 8/2013 Pham Thi Chau Quyen 7
- 8. 3.3. SALES MODELS - In the sales revenue model, companies have revenue by selling goods, information, services to customers. - Ex:……………………………………… ………………………………………… ………………………………………… …………………………………………. 8/2013 Pham Thi Chau Quyen 8
- 9. 3.4. TRANSACTION FEE MODELS - In the transaction fee revenue model, a company receives a fee for enabling a transaction. - Ex:……………………………………… ………………………………………… ………………………………………… ………………………………………….. 8/2013 Pham Thi Chau Quyen 9
- 10. 3.5. AFFILIATE MODELS - In the affiliate revenue model, sites that steer business to an "affiliate“ receive a referral fee or percentage of the revenue from any resulting sales. - Ex:………………………………………… ……………………………………………… ……………………………………………… …………………………………………….... 8/2013 Pham Thi Chau Quyen 10
- 11. 4. PARTICIPANT MODELS BY PARTICIPANTS GOVERNMENT (G) BUSINESS (B) CONSUMER (C) GOVERNMENT (G) G2G G2B G2C BUSINESS (B) B2G B2B (alibaba.com) B2C (amazon.com) CONSUMER (C) C2G C2B C2C (eBay.com)8/2013 Pham Thi Chau Quyen 11
- 12. 4.1. MAJOR B2C BUSINESS MODELS i. Portal ii. E-tailer iii. Content provider iv. Market creator v. Service provider vi. Community provider vii. … 8/2013 Pham Thi Chau Quyen 12
- 13. (i) Portal Portal offer users powerful Web search tools as well as an integrated package of content and services, such as news, e-mail, instant messaging, calendars, shopping, music downloads, video streaming, and more, all in one place. Ex:……………………………………………… ………………………………………………..... 8/2013 Pham Thi Chau Quyen 13
- 14. (i) Portal Portals’ revenue: ……………………………………………… ……………………………………………… ……………………………………………… ……………………………………………… ……………………………………………… 8/2013 Pham Thi Chau Quyen 14
- 15. (ii) E-tailer Online retail stores: often called e-tailers, come in all sizes, from giant Amazon to tiny local stores that have Web sites. E-tailers are similar to the typical bricks and- mortar storefront, except that customers can connect to the Internet to check their inventory and place an order. Ex:……………………………………………………… ………………………………………………………… ………………………………………………………… 8/2013 Pham Thi Chau Quyen 15
- 16. (iii) Content provider - Content providers: distribute information content, such as digital video, music, photos, text, and artwork, over the Web. - Ex:…………………………………….. ………………………………………… ………………………………………… - “Free content”:……….... …………………………………………… ……………………………………………. 8/2013 Pham Thi Chau Quyen 16
- 17. (iii) Content provider - Content providers’ revenue:………....... …………………………………………… …………………………………………… ……………………………………………. …………………………………………… …………………………………………… ……………………………………………. 8/2013 Pham Thi Chau Quyen 17
- 18. (iv) Market creator Market creators: build a digital environment in which buyers and sellers can meet, display products, search for products, and establish prices. Ex:………………………………………. …………………………………………… …………………………………………… 8/2013 Pham Thi Chau Quyen 18
- 19. (v) Service provider - E-tailers: sell goods online - Service providers: offer service online - Ex:………………………………………. …………………………………………… …………………………………………… …………………………………………… 8/2013 Pham Thi Chau Quyen 19
- 20. (v) Service provider - Benefits to customers: ……………………………………………… ………………………………………………. - Service providers’ revenue: ……………………………………………… ……………………………………………… …………………………………………........ 8/2013 Pham Thi Chau Quyen 20
- 21. (vi) Community provider - Community providers: are sites that create a digital online environment where people with similar interests can transact; share interests, photos, videos, communicate with like-minded people; receive interest-related information; and even play out fantasies by adopting online personalities called avatars. - Ex:………………………………………………… …………………………………………………… …….……………………………………………...8/2013 Pham Thi Chau Quyen 21
- 22. 4.2. MAJOR B2B BUSINESS MODELS i. Sell-side B2B ii. Buy-side B2B iii. Exchanges iv. Private industrial networks v. …. 8/2013 Pham Thi Chau Quyen 22
- 23. (i) Sell-side B2B 8/2013 Pham Thi Chau Quyen 23
- 24. (ii) Buy-side B2B 8/2013 Pham Thi Chau Quyen 24
- 25. (iii) Electronic Exchange 8/2013 Pham Thi Chau Quyen 25