CSR Initiative for Punjab national bank

Punjab National Bank: Project PRAGATI
Business Ethics & Responsible Business:
Presentation Assignment

Punjab National Bank
VISION
"To be a Leading Global Bank with Pan
India footprints and become a household
brand in the Indo-Gangetic Plains
providing entire range of financial
products and services under one roof“
MISSION
"Banking for the unbanked"

Project PRAGATI:
…delivering excellence!

CSR is a process with the aim to embrace responsibility
for the company's actions and encourage a positive
impact through its activities on the environment,
consumers, employees,
communities, stakeholders and all other members of
the public sphere who may also be considered as
stakeholders.
• “The commitment of business to contribute to
sustainable economic development”
• The primary purpose of CSR is to engage with the
internal and external stakeholders
• CSR embraces the range of economic, legal and
discretionary actions that affect the economic
performance of the firm
- World Business Council for Sustainable Development

Pure Business
Pure Philanthropy
Social
Benefit
Business
Benefit
Combined
Social and
Business
Benefit

1. Eradication of hunger and poverty
2. Promotion of education and gender equality
3. Empowerment of women
4. Reduction in child mortality
5. Improvement in maternal health, combat of HIV and other diseases
The new Companies Bill, passed by one of the two houses of Parliament,
prescribes the following CSR rules for companies:
• Who: Every company with a net worth of Rs. 500 crore or more during
any financial year
• How Much: At least 2% of its average net profit in the last three years
• Where: The Bill lists nine broad areas, which encompasses much that
results in social good. Companies have to disclose how much they
spend and where
• How: A CSR committee comprising three directors from the board,
with at least one independent director, shall formulate a policy,
recommend a budget and monitor it

PAT : ₨ 474767 (lakhs)
Fund for CSR : ₨ 9495.34 (lakhs)
INFRASTRUCTURE
• No. of Branches 4066
o Rural 1944
o Semi Urban 801
o Urban 792
o Metro 528
• No. of ATM’s 700
http://www.dnb.co.in/topbanks/showpdf.asp?path=Profile%5CPUNJAB+NATIONAL+BANK%2Epdf

Source :
http://pnbindia.in/new/Upload/English/Financials/PDFs/financial_results_june_2013.pdf

1. Typically, to open primary school anywhere in
India, the capital investment required will range
from Rs 15 lakhs to Rs 20 lakhs.
2. Form a Trust that would run your private primary
school.
3. The minimum requirement of land is 8000 sq. ft to
10000 sq. ft. The land can be leased (with rental
agreement for at least 30 years) or purchased
property.
4. Children belonging to the Economically Weaker
Section (EWS) of the society shall be offered
admission, in accordance with the provisions of
RTE Act 2009.

PEOPLE PROBE
PROPOSE POSTULATE
CSR : Strategy

Total Rural Gap in
LiteracyPersons Males Females Persons Males Females
1991 52.2 64.1 39.9 44.7 57.9 30.6 27.2
2001 64.8 75.3 53.7 58.7 70.7 46.1 24.6
2011 74.0 82.1 65.5 68.9 78.6 58.8 19.8
0
20
40
60
80
100
1991 2001 2011
Persons
Males
Females
Gap in
Literacy 0
20
40
60
80
100
1991 2001 2011
Persons
Males
Females
Statement : Literacy rate in India : 1991 to 2011
Fig. Literacy rate in India : Rural Fig. Literacy rate in India : Total

Low Literacy States Literacy rate (Persons)
Total Rural Urban
India 74.0 68.9 85.0
Uttarakhand 79.6 77.1 85.2
Orissa 73.5 70.8 86.5
Chhattisgarh 71.0 66.8 84.8
Madhya Pradesh 70.6 65.3 84.1
Uttar Pradesh 69.7 67.6 77.0
Jharkhand 67.6 62.4 83.3
Rajasthan 67.1 62.3 80.7
Bihar 63.8 61.8 78.8
0
20
40
60
80
100
Total
Rural
Urban
Table & Fig.: Literacy rates in the lowest literacy states

Range of
Literacy
(Percent)
Persons Males Females
No.of
Villages
No. of
UAs/Towns
No. of
Villages
No. of
UAs/Towns
No. of
Villages
No. of
UAs/Towns
Nil 3,077 0 3,546 0 9,899 0
Less than
10
8,664 0 4,516 0 28,412 0
10-25 31,494 0 14,410 0 90,198 17
25-50 162,727 122 72,057 33 244,760 475
50-75 294,596 1,740 237,381 624 186,245 2,638
75 or
above
93,055 2,516 261,630 3,721 33,029 1,248
Total* 593,613 4,378 593,540 4,378 592,543 4,378
Source : Primary Census Abstract, Census of India 2001 Note: *Excludes villages/UA/Towns
with no Male/Female population.
Table :Number Of Villages/Towns By Range Of Literacy Rate & Sex, India, 2001.

Level of
education
Absolute Numbers (000') Percent to Literate
Persons Males Females Persons Males Females
Literate 560,688 336,534 224,154 100.0 100.0 100.0
Literate without
educational level
20,023 11,361 8,662 3.6 3.4 3.9
Below Primary 144,831 81,148 63,683 25.8 24.1 28.4
Primary 146,740 83,525 63,215 26.2 24.8 28.2
Middle 90,227 55,940 34,286 16.1 16.6 15.3
Matriculation/Se
condary
79,230 51,202 28,028 14.1 15.2 12.5
High secondary/
Intermediate/Pre
Univercity/ Senior
Secondary
37,816 24,596 13,220 6.7 7.3 5.9
Non technical
diploma or
certificate not
equal to degree
386 259 128 0.1 0.1 0.1
Technical
diploma or
certificate not
equel to degree
3,667 2,901 766 0.7 0.9 0.3
Graduate and
above
37,670 25,533 12,137 6.7 7.6 5.4
#India figures excludes Mao Maram, Paomata and Purul sub-divisions of Senapati district in Manipur state as census state as
census results were cancelled due to administrative and technical reasons.
Table: Number And Percent Literates By Level Of Education: India 2001

1. AGRICULTURE: PNB created PNB Farmers' Welfare Trust to aid
the farmer community
2. HEALTH: It organized 124 free eye, medical and general check up events. It
organized 40 blood donation camps. Further during 2010-11, 32 human
health check-up camps, 97 animal health camps were held and 53 visits of
farmers to agricultural universities/ colleges/fairs/government farms etc.
were arranged
3. SPORTS: PNB introduced the "PNB Hockey Academy" to promote and
encourage young players
4. ENVIRONMENT: They contributed to the environment by planting trees,
financing renewable projects, and creating awareness among its employees
regarding the reduction in carbon footprints
5. COMMUNITY SERVICES: The bank started library-cum-reading rooms in states
such as Punjab, Haryana, etc; a scheme for meritorious children of members
of PNB Farmers' Welfare Fund Scheme has been launched in 2010; Financial
Literacy and Credit Counseling Centres (FLCCCs) Customer friendly
education loan scheme; Tie up with a number of educational institutes across
the country for facilitating creation of an “ Empowered India”; Improve the
educational opportunities available to disadvantaged students from
kindergarten to 12th grade

Library-cum-Reading Rooms
Education to Females

1. Farmers
2. Illiterate people
3. Rural women
4. Young talented people ( poverty stricken)
5. People suffering from health diseases
1. Scholarships for girls
2. Merit scholarships and technical education for boys
3. Rural Self Employment Training Institutes
4. Distributing books to the school students
5. Schoolbags, pencil colors, sweets to underprivileged
children
6. Provision for education of physically and mentally
challenged

In keeping with the company view of giving back
to the society, Pragati, is focused on the future of
the nation and to provide a solid base for society.
Apart from imparting basic school teaching,
Pragati also helps drop-outs and those willing to
learn. Our focus is not only on a strict school
curriculum but also the overall holistic
development of a person.
Our end objective is to impart knowledge, sponsor
value-improvement and enhance lifestyle.

1. Schooling from kindergarten to 12th grade
2. Free education to underprivileged
3. Mid-day meals provided
4. Open-library
5. Enhance school with the introduction of
computers, internet, renewable energy,
etc.
6. Enhanced brand image & reputation
7. Increased sales and customer loyalty
8. Reduced regulatory oversight

• Today, 4% of our children never start school. 58%
don’t complete primary schools. And 90% don’t
complete school. only 10% of our children go on to
college.
Country Cost of Illiteracy in Emerging Countries (billion $)
China Rs. 8163.12
India Rs. 3224.31
Russia Rs. 1714.49
Brazil Rs. 1650.08
World Rs. 7163.80
TABLE: Cost of Illiteracy

1. Gender Equality
2. Adult Literacy and Children’s Education
3. Implications on Health
4. Freedom of shackles of ignorance, no manipulation
5. Increased self confidence of an individual
6. Strong social, economic and political foundation of nation
Postulate: Positives Of Education

1. Social Media Visibility
• Protect brand image ,create positive publicity
• Improve business reputation and standing
• Differentiate Company from your competitors
2. Public Relations Benefits
• Improve business reputation and standing
• Increase customer retention
• Develop and enhance relationships with customers, suppliers and
networks
3. Government Relations
• Easy experience with politicians and government regulators.
• Cordial relations with activist groups
4. Building a Positive Workplace Environment
• Attract, retain and maintain a happy workforce and be Employer of
Choice
• Build sense of community and teamwork thus more productive workers.

Source: http://www.ijaiem.org/Volume2Issue2/IJAIEM-2013-02-12-011.pdf
Financial Status: CSR Growth

PARTICULARS COST (Rs.) Approx.
One Time Investment
(Land+Construction+Paperwork)
20,00,000
*Salary 1,00,000
Infrastructure 1,00,000
Electrical Components
(Computers, Solar Panels, Accessories)
50,000
TOTAL 22,50,000
*Assumed salary of 18 teachers, 6 of whom are volunteers or minimal paid
• Books are to be brought in from various partner NGO’s (Help Age
India, Smile Foundation, Pratham) or donation from patrons.
• Mid-day meals will be served as per Sarva Shiksha
Abhiyan and National Child Labour Project (NCLP) Schools run by
Ministry of Labour.

1. Distribute brochures at office branches
inviting monetary /books donation to
the schools
2. Partner with local NGOs to reach the
local rural population
3. Advertise on television creating
awareness about the initiative.

1. Principles are those virtues which form the basis of working for
the CSR.
2. These principles inspire us to continue the good work that is
initiated by the company.
3. Following are the principles that add to the current PNB values
for better CSR activities:
• Legal Compliance Principle: Abiding with the laws and regulations, be it
local, international, written and declared, in accordance with fixed and
specific procedures.
• Adherence to Customary International Laws Principle: Adhering to the
international and governmental agreements, executive regulations,
declarations, covenants, decisions, and guidelines, when setting its
policies and practices pertinent to Social Responsibility.
• Transparency Principle: Declaring the policies, decisions and activities
quite accurately and comprehensively. Also explaining the existing and
potential effects on environment and society. Moreover, such
information shall be available to affected persons, or those who are likely
to be affected materially by the enterprise.
• Finally, Working together to enhance the effectiveness in implementing
the Principles.

Verification of source of feedback
Analysis the validity
Finding of common theme
Asking for clarity and suggestions
Appreciation

1. Accessibility: To provide a sustainable
future for the majority of the coming
generations residing in the rural area
2. Stakeholder Engagement: Customers
and employees to participate in the
social cause and thus, imbibe positive
environment
3. Hiring: Strong company employment
plan for the prospective students from
the CSR institutions

• UNESCO Institute and Wikipedia for Statistics database
• www.unicef.org/india/education_1551.htm
• Sarva Sakshar Foundation Analysis
• ‘How Female Literacy Affects Fertility: The Case of India’, Asia-
Pacific, Population & Policity, December 1990
• ‘Women’s Work, Autonomy, and Birth Control: Evidence From
Two South India Villages’, Population Studies, July 1996
• Source:
Annual Status of Education Report (ASER) 2011, Pratham
• Source:
Literacy in Everyday Life: Results from the 2003 National
Assessment of Adult Literacy’, U.S. Department of Education

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