Distribution,channel marketing sences, service output

1. Presented By:
Dipanway Bhabuk
Distribution Management
(Channel Service Output- IndiaBulls Real
Estate)

2. Real Estate Industry in India
 It is the second largest employer after agriculture.
 It comprises four sub sectors - housing, retail, hospitality, and commercial.
 The construction development sector in India has received foreign direct
investment (FDI) equity inflows to the tune of US$ 23,874.1 million in the
period April 2000-September 2014.
 The Indian real estate market size is expected to touch US$ 180 billion by
2020.
 Sectors such as IT and ITeS, retail, consulting and e-commerce have
registered high demand for office space in recent times.

3. IndiaBulls Real Estate
 Indiabulls Real Estate is one of the largest real estate company in India with
development projects spread across high-end office and commercial complexes,
premium residential developments, mega townships, retail spaces, hotel and resorts,
state of the art special economic zones and infrastructure development.
 It has 31 ongoing projects totaling 72.86 million square feet, 2588 acres of SEZ
development and additional land bank of 1001.43 acres.
 It employs most advanced construction equipments and technologies that
guarantees on time delivery like advanced jump start technology, advanced logistics
and vertical transportation systems, wind tunnel engineering as also international
quality construction grade steel and the highest strength M70 and M80 concrete.

4. Channel Service Output
 Service Output means how an end user wants to
buy a particular product
Genetic
Service Output
Bulk-Breaking
Spatial
Convenience
Waiting/
Delivery Time
Product Variety
Other Service
Output
Customer
Service
Information
Provision

5. IndiaBulls- Channel Service
Output
 Bulk-Breaking- Needed in case of high-end office and commercial
complexes, premium residential developments, retail spaces.
 Spatial Convenience- Online Portal, Real State Agents, Telecalling.
 Waiting/ Delivery Time- Delivery time is very high in case of Real Estate
sector as the construction takes huge time.
 Product Variety- There are huge variety of complex, residential, office each
have different designs.
 Customer Service- As buying a property is very expensive so not only the
pre-sale but post-sale service is also vary important
 Information Provision- A proper information should be provided to the
customer about the facilities, environment.