Csr Overview


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A set of pointers for effective CSR.

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Csr Overview

  1. 1. Corporate Social Responsibility a Necessity not a Choice Hammad Siddiqui Senior Program Manager Center for International Private Enterprise
  2. 2. Outline and Possible Takeaways <ul><li>Outline: </li></ul><ul><li>Term CSR </li></ul><ul><li>Difference between CSR, Philanthropy/ and Charity </li></ul><ul><li>Business Case for CSR (Competitive Advantage and 3BL) </li></ul><ul><li>CSR initiatives by multinational companies </li></ul><ul><li>CSR initiatives by Pakistani companies </li></ul><ul><li>What is not CSR </li></ul><ul><li>Takeaways: </li></ul><ul><li>Differentiation between CSR and Philanthropy </li></ul><ul><li>CSR vision of multinational and local companies. </li></ul><ul><li>Challenges in developing a vision for effective CSR in Pakistan </li></ul>
  3. 3. Charity vs CSR <ul><li>Charity is giving without any long-term view </li></ul><ul><li>CSR is a vision </li></ul><ul><li>to bring sustainable change in the society </li></ul>
  4. 4. Friedman’s thin ethics <ul><li>“ there is only one social responsibility of business – to use its resources and engage in activities designed to increase its profit so long as it …engages in open and free competition without deception or fraud.” </li></ul><ul><ul><li>Milton Friedman 1970 </li></ul></ul>
  5. 5. Ford’s Vision <ul><li>“ The terms of the contract between industry and society are changing …Now we are being asked to serve a wider range of human values and to accept an obligation to members of the public with whom we have no commercial transactions.” </li></ul><ul><ul><li>Henry Ford II, 1969. </li></ul></ul>
  6. 6. Competitiveness <ul><li>Competitiveness comes with effective use of labor, capital and natural resources to produce high quality goods and services at a price acceptable in the marketplace: </li></ul><ul><ul><ul><li>Educated/skilled, healthy and motivated workforce </li></ul></ul></ul><ul><ul><ul><li>Recycling, reduced emissions, energy efficiency </li></ul></ul></ul><ul><ul><ul><li>Strong partnerships, trust and credibility </li></ul></ul></ul>
  7. 7. Competitive Advantage <ul><li>Business ethics is a key factor for recruiting and retention. </li></ul><ul><li>Businesses satisfying the global demand for more ethical production and delivery are best placed to capture the international markets. </li></ul><ul><li>Responsible Businesses are likely to remain competetive in challenging business environment. </li></ul>
  8. 8. Triple Bottom Line <ul><li>Managing resources and its impact in an </li></ul><ul><li>environmentally friendly, socially responsible and economically wise way </li></ul><ul><li>‘maximization of social, environmental and economic performance’ </li></ul><ul><li>People - Planet - Profits </li></ul>
  9. 9. If a Company is: <ul><li>Taking care of environment </li></ul><ul><li>Respects human rights and human values in the workplace </li></ul><ul><li>Transparent and follows fair trading practices </li></ul><ul><li>Makes ethical investments </li></ul><ul><li>It is a responsible company </li></ul>
  10. 10. Motivational Factors <ul><li>KPMG's International Survey of CSR Reporting (2005). This report surveyed more than 1,600 companies worldwide and documented the top ten motivators driving corporations to engage in CSR for competitive reasons. </li></ul><ul><li>1. Economic considerations </li></ul><ul><li>2. Ethical considerations </li></ul><ul><li>3. Innovation and learning </li></ul><ul><li>4. Employee motivation </li></ul><ul><li>5. Risk management or risk reduction </li></ul><ul><li>6. Access to capital or increased shareholder value </li></ul><ul><li>7. Reputation or brand </li></ul><ul><li>8. Market position or share </li></ul><ul><li>9. Strengthened supplier relationships </li></ul><ul><li>10. Cost savings </li></ul>
  11. 11. <ul><li>Discussion on CSR Initiatives from Multinational companies in Pakistan </li></ul>
  12. 12. Local Companies – Are they really in CSR Business? <ul><li>Pakistan State Oil </li></ul><ul><li>(Environment, Education, Transparency) </li></ul><ul><li>Bank of Punjab </li></ul><ul><li>(Economic Development, Agriculture) </li></ul><ul><li>Crescent Steel and Allied Products </li></ul><ul><li>(Education, Healthcare) </li></ul>
  13. 13. Hewlett Packard H-P Way <ul><li>Being sensitive to the needs and interests of the community; its means applying the highest standards of honesty and integrity to all our relationships with individuals and groups; it means enhancing and protecting the physical environment and building attractive plants and offices of which the community can be proud; it means contributing talent, energy, time and financial support to community project . </li></ul>