This document summarizes an upcoming conference on maximizing production from a driller's perspective for horizontal drilling operations in the Western Canadian Sedimentary Basin (WCSB). The two-day conference will be held in Calgary, Alberta on September 16-17, 2014 and will focus on improving rates of penetration, optimizing well lengths, selecting optimal drilling fluids, downhole tools and drill bits, and casing designs to increase production and reduce costs. It will feature over 20 case studies from WCSB operators and experts from companies including Bellatrix Exploration, Apache Corporation, Talisman Energy, and Shell Canada who will discuss strategies and results for optimizing horizontal drilling operations.