Falling oil prices are forcing drilling companies to tightly manage costs. Experts recommend negotiating lower rig rates, minimizing use of tools like LWD and MWD where possible, using water-based drilling fluids where geology allows, reusing drilling fluids, and focusing operations in areas with reliable geological data to reduce risks. The challenges are predicting future oil prices and their impact, as smaller companies face higher breakeven prices and could be forced to stop drilling if prices remain low. However, experts feel that cost reductions can help projects remain economic even at lower prices.