Dominos faced a crisis when a video showing employees tampering with food went viral. While Dominos quickly fired the employees, they were slow to respond on social media for 48 hours. This allowed negative sentiments to spread. In response, Dominos' CEO posted an apology video on YouTube and created a Twitter account. Going forward, Dominos needs a social media policy and presence to respond more quickly to crises online. The document also proposes solutions like improving Dominos' convenience and introducing a new pizza recipe to rebuild their brand image.