How Brands are Navigating the Coronavirus Crisis?
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Summarized the topics that discussed in the "How Brands are Navigating the Coronavirus Crisis" webinar by "Brand Innovators" on May 1, 2020.
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HR and Marketing functions aren't normally integrated.
And both functions can feel like 'fluff' to technical people, however, it's not just fluff - it's culture and it about branding. This presentation seeks to prove that what's good for HR is good for Marketing, and vice versa.
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Further, consumers increasingly seek to do business with companies who are good corporate citizens. Fortunately, by implementing culture improvement initiatives, employees will drive their companies to become better corporate citizens. Thus creating better work environments, better products, and happier customers, which in turn, grows the business.
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2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Etsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
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Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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Mastering The Best Restaurant Advertising Campaigns Detailed Guide
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How Brands are Navigating the Coronavirus Crisis?
- 1. Brand Innovators Virtual Summit How Brands are Navigating the Coronovirus Crisis? Prepared by Omer Faruk Uzmez
- 2. MARTIN LINDSTROM • What is missing in the picture-----> TOUCH! • Find balance. • Emotional+Physical=online+offline • Build a Culture + Human Connection • But first remember • Who owns culture? HR? • New Business Model –Japanese Toilet • Change yourself, adopted
- 3. MARTIN LINDSTROM’s Tweets The gap we have today is touch. We need to balance digital & physical communication. If we don't come out of COVID-19 having fundamentally changed our business or organization, we have failed. It is crucial to not forget about human interaction or creating a connection - that is how you build a brand. The CMO needs to be able to own culture and define how to connect with people - it's time to redefine the role.
- 4. SCOTT FINLOW • Insight Manager is important. • Follow consumer behavior. • Simplicity is the ultimate sophistication. • Value is also important • Right time-place-content: bundle effectively
- 5. BRANDON RHOTEN • POTBELLY sandwich shop. • What POTBELLY is doing now? • Voice-Double Project? • Restaurants open-close : Test opportunity • Change your context! • CMP is easy now. • People choose big sandwich • Take risk! • Hire awesome people.
- 7. Potbelly’s Hired a Voice-Double to Pretend They’re You on a Conference Call • What happened to lunch? 12 pm meeting • Skip That Conference Call and Enjoy Your Lunch with the Help of Potbelly • On April 29, 2019, they hired a voice-double to pretend they're you from 12-1 p.m. • Call 312-676-3319 and leave Potbelly a message that explains why you wanna get out of the meeting for lunch. • Access demo video please click it
- 8. MEENAKSHI NAGARAJAN • Fast casual restaurant chain that serves salads • Omnichannel management • Transparency, delivering safe way • Paid Media+Social Media+Customer Experience • Application download rise • Focus group + Facebook-Instagram partnership + Regular Data • Initiatives: Covid-19 Response • Protect Suppliers • New Normal will rise slowly-more attention and safe
- 10. CHAD DONVITO • King’s Hawaiian, Bakery • Hawaiian bread • Covid-19 Pandemic • Consumer mindset • Solve problem • Build better connection
- 11. If you missed it, please click it!
- 12. THANK YOU! For more information; Please visit my accounts. @omeruzmez linkedin.com/in/omeruzmez medium.com/@omeruzmez omeruzmez.com omer_uzmez@hotmail.com
Editor's Notes
- https://vimeo.com/332206045 https://www.qsrmagazine.com/news/potbelly-s-will-hire-voice-double-pretend-they-re-you-conference-call
- https://www.potbelly.com/corona-virus
- https://www.sweetgreen.com/covid-19-response/