Creativity, Community & Impact 
Through Collaboration 
@OIEngine 
Nathan Waterhouse 
@_natw
@_natw
@_natw
@_natw
@_natw
@_natw
@_natw
@_natw
@_natw 
Why creativity?
@_natw 
Why creativity? 
Photo by 
Ryan Somma
@_natw 
From what is, to what could be.
@_natw 
Early human groups. 
Photo by Smithsonian Institute 
http://humanorigins.si.edu
@_natw 
Photo by Didier Descouens
@_natw 
Sex. 
Photo by Didier Descouens
Photo by Prof saxx @_natw
@_natw 
Bill Burris Halo507 Fons Heijnsbroek
@_natw 
How do you enable more 
creative confidence?
@_natw 
Inse7r t ypehoator oof lydousr .kids
@_natw
@_natw 
Very Creative space
@_natw
@_natw 
IDEO space
@_natw
@_natw
@_natw
@_natw 
‘Just enough’ structure.
@_natw
@_natw 
HUMAN FACTORS 
INDUSTRIAL DESIGN 
COMMUNICATION DESIGN 
Different skill sets diagram. ARCHITECT 
SERVICE DESIGN 
ENGINEER 
INFORMATION TECHNOLOGY 
INTERACTION DESIGN 
BUSINESS DESIGN
@_natw From ego to end-user.
@_natw
@_natw
@_natw
Challenge Centred Innovation 
Understand problem 
Generate ideas 
Refine & build teams 
Support 
implementation 
Evaluate & test
Supported Success 
For more information visit www.oiengine.com
@_natw 
6 things we’ve learnt.
@_natw 
1. Take care when framing the question
Where should Ho ww em iingnhot vwaete d niserxutp?t the credit market in Europe? 
@_natw 
“Interview a customer” “Look at analogous 
situations” 
“Tell us your story” 
“What exists already?” 
1. Take care when framing the question
@_natw 
2. Be human-centered 
Photo by:Oxfordian Kissuth
@_natw 3. Support collaboration
@_natw
@_natw 3. Support collaboration
@_natw 4. Meet people where they are
@_natw 4. Meet people where they are
@_natw 
5. Software isn’t enough
Generating insights 
@_natw 
6. Provide meaningful feedback) 
DDPP;;JJ@@EEHHLLFFKK@@EEKK 
X 
INSPIRATION 
CONCEPTING 
EVALUATION 
COLLABORATION 
TOTAL 
Research 
Analysis 
120 pts 
230 pts 
50 pts 
560 pts 
960 pts Brainstorming 
Concept development 
Evaluating ideas 
Testing  feedback 
Business modelling
@_natw 
6. Provide meaningful feedback) 
DQ profiles 
highlight the core 
competencies on 
the platform.
@_natw 
Early human groups.
@_natw 
From what is, to what could be.
@_natw
@_natw
@_natw 
1. Take care when framing the question 
2. Be human-centered 
3. Support collaboration 
4. Meet people where they are 
6. Provide meaningful feedback
@_natw 
How can you enable your community’s 
creative potential  tackle your 
biggest problems?
@_natw 
Thanks! 
@_natw 
OIEngine.com

Crowdsourcing Week 2014 Copenhagen: Community, Collaboration & Impact