Crowdsource Your Success
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Discussion about how to utilize various crowdsourcing tools and resources as an affiliate marketer and merchant to improve conversions and improve revenue. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Marketing Matt Mickiewicz, Co-Founder, 99designs, Flippa & SitePoint (Twitter @sitepointmatt)
![About Matt Mickiewicz ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Crowdsource Your Success
- 1. Affiliate Summit East 2010 Crowdsource Your Success Matt Mickiewicz Co-Founder: 99designs, Flippa & SitePoint
- 3. Launched 99designs in 2008 which went on to become the most popular marketplace for crowdsourced graphic design
- 5. The average student got 5 predictions right
- 9. Do your calls to action stand out? Get people clicking on “hot spots”
- 10. Can visitors understand what the site is about?
- 12. Experts work to your metrics: CTR or CPA
- 13. They create keywords, ad groups, and write ad copy
- 14. On average, you get 24 people working on your account, 110 ads & 6500+ keywords
- 16. Boost clickthrough rates, quality score, and lower your CPC
- 19. Dell’s idea storm has resulted in the company going carbon-neutral, selling ink in retail & more
- 22. SxSW solicited its fans to vote on their favourite T-Shirt design. The winner ended up being the #1 seller at the conference.
- 23. Crowdsource Your Naming & Brand iPhone App Developer paid $27.50 via Amazon MechanicalTurk for 500 responses and came out choosing iReadFast
- 24. Crowdsource Your Naming & Brand Beware: isnack 2.0
- 26. Run a global competition and get hundreds of designs to choose from
- 29. Announce “multiple winners” to boost designer participation
- 30. Fantastic way to get “out of the box” ideas from a global pool of designers, each with their own unique perspective
- 33. People who could watch video but did not: 1.47%
- 34. People who watched video: 4.06%
- 36. People who could watch video but did not: 4.06%
- 37. People who watched video: 4.82%
- 38. Overall Increase: +27.05%Source: Treepodia.com
- 40. That’s an expensive A/B Test!
- 42. You Reap What You Sow
- 45. Keep It Simple, Stupid (K.I.S.S.)
- 46. Don’t Be Scrooge. Offer more than the minimum.
- 48. Be clear and take time in describing your call
- 49. Deadline.
- 50. Author Rick Warren had 5001 cover designs in 72 hours
- 51. Don’t be a Douchebag
- 52. Feedback is often a prime motivator.
- 53. Crappy work can become great work if you respond.
- 54. You became the “Coach” for the crowd.
- 55. Keep It Simple Stupid
- 56. Don’t use multiple marketplaces for the same project.
- 57. Keep your project briefs & requirements super concise.
- 59. Your current outsourcing & crowdsourcing challenges
Editor's Notes
- 60% chance of success with “phone a friend” when you know a particular person is likely to have that particilar piece of knowledge
- In 1995, Paul Johnson started using the Oscars to test the theory. That year--and on four subsequent occasions--he had his students vote on 12 Oscar categories, including editing and cinematography, on which the students were unlikely to have well-formed judgments. His results over the years have been pretty consistent and pretty remarkable. In all but one year, the consensus tally--that is, the Oscar nominees with the most student votes--has never lost to an individual student (though some students have tied the consensus). "The second surprise," wrote Paul in a little monograph he shared with me recently, "is that the consensus did remarkably well despite the low score of the average student." For instance, in 1997--a year in which 125 students voted--the average student was right on only 4.83 predictions. But the consensus got 11 out of 12 correct! Even in 2002, the one year when some students beat the consensus, the five consensus winners still beat the student average of 3.60. For whatever reason, says Paul, "the consensus appears to be a powerful force."
- 60% chance of success with “phone a friend” when you know a particular person is likely to have that particilar piece of knowledge
- 44 concepts for $701 in only 7 days
- Don’t be a Douchebag Feedback is often a prime motivator. Crappy work can become great work if you respond. You became the “Coach” for the crowd.
- Poll: Q&A for Crowdsource Your Success Press F5 or enter presentation mode to view the poll In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser: http://www.polleverywhere.com/free_text_polls/LTU0OTI3ODM1NAIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.