This document provides tips for using paid marketing options for startups. It recommends using paid Facebook ads targeted towards relevant users and optimizing ads for conversions. Google AdWords is suggested for targeting keyword search terms related to a startup's products or services. Twitter ads can be effective but require a minimum $5,000 monthly budget. Video pre-roll ads on networks like YouTube are also recommended if a startup has produced a promotional video. In summary, it analyzes paid Facebook, Google, Twitter, and video advertising options for driving user acquisition and growth for startups.

1. TIPS FOR PAID-UP MARKETING

2. Need for paid-up options
• Marketing plays an important
role in every startup
• Some people believe that
investing a large amount of
money in marketing is not
beneficial
• Idea of startup actually needs
the push up from marketing
strategies which will provide
the needed growth

3. • According to studies paid up
marketing services can give
required number of users to
the startup
• It will case work wonders by
setting a benchmark for
organization apart from other
marketing activity
• There are options available
like Facebook, Twitter, Google
ad words, Video advertising

4. Facebook Advertising
• Use page promoted posts targeting people in the news
feed. These ads have the highest click-through and
engagement rates
• Test as many advert variations as possible. Don’t create
ads using the Facebook Ad Manager (it’s awful)
• Either use the power editor, or a dedicated tool like
Qwaya. This will make segmentation much easier
• Conversion tracking can be used by installing the
conversion pixel you enable oCPM for conversion
bidding
• This basically means that Facebook will algorithmically
optimise your budget for more conversions

5. Google adwords
• If your product solves an issue that people search for,
there’s a high likelihood that Google AdWords will be a
great acquisition channel for you
• For example, if your startup helps people find the
cheapest gig tickets, you may want to bid on terms like
‘cheap gig ticket’, ‘London gig tickets’, and ‘Gaslight
Anthem London Roundhouse tickets’
• Similarly to above, Google enable you to purchase
banner adverts through their display network
• You can specify which websites your banner ad appears
on, or bid to appear on websites related to certain
keywords

6. Twitter advertising
• Twitter Ads can be very effective, but the reason
I haven’t recommended them sooner is due to
the budget limitations
• Currently, the minimum budget for a Twitter Ad
campaign is £5,000/month, which is outside of
most startup’s budget
• If you do have this sort of budget to invest, then
Twitter Ads do tend to be pretty effective when
done right

7. Video advertising
• If your startup has produced a compelling
promo video, pre-roll advertising could be a
powerful paid marketing channel for you
• Using, you can pay for your video to appear as
an advert before video content on major video
networks, such as 4od, and YouTube

8. Thank you