Presented at: PA's consulting after work with Nordea: Topic: Crowdfunding - conscious investments September 22th 2016 in Stockholm

1. COLLABORATIVE ECONOMY
CROWDFUNDING
MICHALGROMEK
RESEARCHERONFINTECH&CROWDFUNDING
STOCKHOLM, 22NDSEPTEMBER2016

2. Inspiration: Robin Teigland

3. Inspiration: Robin Teigland

4. WHAT?
WHY?
HOW?
INTERNET ACCESS INCREASED
(+ LOWER COSTS)
"GLOBALISATION" INCREASED
MOBILITY INCREASED
STRONGER HARMONISATION OF
INT. LEGISLATION
COST OF SHARING INFORMATION,
COMMUNICATION & PAYMENTS DECREASED
FINANCIAL CRISIS 2009+
= WEB 2.0 PARTICIPATION
2003-16

5. MICHAL GROMEK, RESEARCHER ON FINTECH
> LAUNCHED CROWDLENDING PLATFORMS IN SEVEN COUNTRIES
>IT TOOK ME 9 JOBS TO FIND MY PASSION :)
In which cf companies
do investors invest in?
why companies receive
funding ?
how does geography
influence your cf
campaign?

6. > PRESENTATION AVAILABLE ON SLIDESHARE
Post publications:
> Current state of
Crowdfunding in Europe
Upcoming publication:
Chasing the tale of the
Unicorn in Sweden
Cyber trust in fintech,

7. CROWDSOURCING
VS. CROWDFUNDING

8. CROWDSOURCING
We connected globally with
different purposes.
We crowdsource feedback, reviews,
star ratings, development ideas...

9. CROWDSOURCING
"Popular sovereignty need not be
represented only by able-bodied,
middle-aged men in suits and ties"
2008 Constitution Crowdsourcing

10. CROWDFUNDING
accumulation of small investments
in individual projects by large
number of individuals
(“the crowd”) with the help of
internet or social networks
(De Buyer et al, 2012)

11. "CROWDFUNDING
SHOULD OVERTAKE
VC MONEY BY 2020"
WORLD BANK 2011
SINCE DECEMBER 2015, IT IS KNOWN THAT
CF RAISED 6 BILLION USD MORE THAN VC.

12. 1250 CROWDFUNDING
PLATFORMS OPERATE
WORLDWIDE
MASSOLUTION 2015 REPORT
539 PLATFORMS OPERATED WITHIN EU15
BY END OF 2014

13. CROWDFUNDING SE
> DONATION BASED (2011)
> REWARD BASED (2011)
> EQUITY BASED (Q3 2013)
> LENDING BASED (2015)
> REAL ESTATE (UPCOMING)
> ENTIRE INDUSTRY BRANCH

14. REWARD CROWDFUNDING
40k SEK
185 Backers
(2013)

15. NOT ONLY FUNDING
> AMBASSADORS
> CUSTOMERS
> PUBLICITY
> EXPERTS
....

16. CROWDFUNDING EQ
7.8M SEK - 2016
9.6M SEK - 2015
Drink Noa

17. CROWDLENDING
500k SEK (!)
(2014)
Café Saturnus.se

18. REPLY FROM BANKS
ECF LAUNCH
IN FINLAND

19. KEY ELEMENTS
PLATFORMS TAKE A CUT FROM YOUR SUCCESS
(5%-12%) YOU SUCCEED = THEY SUCCEED
EACH DEVELOPMENT STAGE, DIFFERENT TYPE OF
CROWDFUNDING
PLAN ACTIVITIES FOR YOUR CAMPAIGN. IT IS MORE
LIKE AN ELECTION AND LESS LIKE A BLACK HOLE :)

20. LET YOUR SAVINGS GO LOCAL
BROWSE FOR LOCAL COMPANIES
REVIEW THEIR CREDITRATING (AND SOURCE OF IT)
REVIEW ANNUAL REPORT AND CURRENT STATUS ON
ALLABOLAG.SE
LEND MONEY TO COMPANIES WHICH WILL CLOSE
THEIR CASES SUCCESSFULLY.
ENJOY YOUR RETURN (KEEP IN MIND THE RISK)

21. FUNDING
= + HELPING THE COMMUNITY TO GROW

22. CROWDFUNDING IS
MORE THAN JUST
FUNDING.
SHORT RECAP
THERE ARE SEVERAL TYPES OF CROWDFUNDING
ALL DIFFER IN THERMS OF EXPERIENCE OF
ENTREPRENEURS AND INVESTORS
CROWDFUNDING IS BIGGER THAN VC FUNDING
ALLOW YOUR COMMUNITY TO GROW, WHERE YOUR
MONEY MATTERS.

23. "I AM EXCITED WHAT THIS NEW ERA
OF ACCOUNTABILITY AND CLOSER
CONNECTION WITH EACH OTHER
COULD CREATE"
RACHEL BOTSMAN

25. COLLABORATIVE ECONOMY
CROWDFUNDING
MICHALGROMEK
RESEARCHERONFINTECH&CROWDFUNDING
STOCKHOLM, 22NDSEPTEMBER2016