Crowdfunding analysis rewards. Desirable vs undesirable

1. CROWDFUNDING
REWARDS :
DESIRABLE
VS
UNDESIRABLE
BY ABISH MARTIN
CROWDFUNDING ANALYSIS REWARDS

2. DESIRABLE
REWARDS
UNDESIRABLE
REWARDS
VS
NOT CLEAR
NOTHING DONE YET
SIGNED MUD BRICK
SEVERAL REWARDS

3. REWARD #1
MATERIAL BUILD
PRODUCE GREEN BUILDING MATERIALS

4. INFORMATIONS:
https://www.indiegogo.com/projects/produce-green-building-
materials#/
• The project is called “Green Building
Materials Safeguard the Environment.” It’s
done by a young man from Vietnam who
wants produce green building materials.
• $2,500,000 funding goal
• $0 achieved
• Commercial entrepreneurship

5. DISLIKE
• $100 reward but what you get is not
clear at all.
• The reward description is just a
description of his company.
• There’s actually nothing promised in
return for donating to the project.
NOT
CLEAR

6. REWARD #2
SIGNED MUD BRICK
THREE TWO WORKSHOP IN GHANA

7. INFORMATIONS:
https://www.kickstarter.com/projects/2012586524/
three-two-workshop-in-ghana?ref=category
• This project aims to raise money
for the building of a home in Ghana
using modern materials. The
organizers won a design
competition and are now
fundraising to see their design
actually be built.
• $8,000 funding goal
• $8,638 achieved
• Social Entrepreneurship

8. LIKE
• For $100 you get a signed picture of
the construction team and a 2” x 2”
signed mud brick with your name
engraved.
• I like that you get two physical items.
Each allows you to connect more with
the project cause and is a longer term
reminder of the donation.
SIGNED
MUD
BRICK

9. REWARD #3
COPY OF THE PLANS
100% SUSTAINABLE AND AFFORDABLE HOMES

10. INFORMATIONS:
https://www.kickstarter.com/projects/
973900645/100-sustainable-and-affordable-homes-
for-the-world
• This project aims to fund the
construction of a sustainable house
(produces electricity, food, and
water) using alternative building
materials. He hopes to disrupt the
construction industry by offering a
cheaper alternative to traditional
homes.
• $1,420,000 funding goal
• $105 achieved
• Social Entrepreneurship

11. NOTHING
DONE YET
DISLIKE
He asks for a donation of $10 or more and
the reward is a copy of the plans, photos,
and a list of construction materials used
to build the house. The reward is bad
because it’s clear he has nothing done
yet. He should have plans, a list of
building materials done and specify that
in the reward.

12. REWARD #4
MANY REWARDS
I WANT TO BUILD A SCHOOL...USING NEW TECHNOLOGY IN 30 DAYS!

13. INFORMATIONS:
https://www.kickstarter.com/projects/
135706438/i-want-to-build-a-schoolusing-new-
technology-in-30?ref=category
• Build a school with new
materials invented by the
organizer
• $91,100 funding goal
• $5,120 achieved
• Social Entrepreneurship

14. LIKE
• Liked the $100 reward which was to
have a brick with your name on it, t-
shirt, and name published in their
magazine.
• Gives something to hold onto for the
funder and something that will stay at
the school.
SIGNED
MUD
BRICK +
MAGAZINE
+ TEE-
SHIRT

15. SOURCES
https://www.indiegogo.com/projects/produce-green-building-materials#/
https://www.kickstarter.com/projects/2012586524/three-two-workshop-in-ghana?ref=category
https://www.kickstarter.com/projects/973900645/100-sustainable-and-affordable-homes-for-the-world
https://www.kickstarter.com/projects/135706438/i-want-to-build-a-schoolusing-new-technology-in-30?ref=category
IMAGES
https://burst.shopify.com/photos/colorful-gift-bag
https://unsplash.com/photos/SZYreZsJ-fE
https://www.kickstarter.com/projects/2012586524/three-two-workshop-in-ghana?ref=category
https://www.kickstarter.com/projects/973900645/100-sustainable-and-affordable-homes-for-the-world
https://www.kickstarter.com/projects/135706438/i-want-to-build-a-schoolusing-new-technology-in-30?ref=category