Cross media marketing why you need it now
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Flett Consulting
Simon Dell is the director of TwoCents Group, which provides branding, graphic design, marketing consultancy, advertising campaigns, and social media services with a focus on small and medium enterprises. He has background experience working for large consumer goods companies. Dell writes for Marketing Magazine and emphasizes that social media allows businesses to earn attention by creating valuable, interesting content and publishing it for free online, as opposed to traditional paid advertising or media relations. He presents on topics related to social media strategy and implementation for businesses.
So da report class 5
This document summarizes key trends in digital strategy and platforms according to a 2010 report. It discusses the importance of user experience and online storytelling. It notes that banner ads are less effective now. Emerging trends include cloud computing, mobile computing, and information consumption on multiple platforms. Content is increasingly shared by consumers. The principles of gaming are changing conversations. Technologies like augmented reality are merging online and offline experiences. The report also notes that 40% of opportunities will shift to mobile and that social media, measurement, and transparency are critical to digital strategy evolution. Producer, advertiser and audience roles are also evolving.
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Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Cross media marketing why you need it now
- 1. Cross Media Marketing. Why you need it now. SHANE PARKER PIP PRINTING & MARKETING SERVICES
- 2. Consumers used to be people who consumed stuff. Now they want more. They want communication “their” way. GO2PIP.COM
- 3. People are busier than ever: Media consumption habits have changed Attention span is less than 9 seconds GO2PIP.COM
- 4. Focus on the Individual GO2PIP.COM
- 5. Managing Your New Role… p Traditional interaction with a brand across every touch point. Tradigital Customer experience is the Media Digital Media GO2PIP.COM
- 6. More channels….. Your contacts are available on an average of 7.2 channels • Landline & Mobile Phone • Social Media (350 +) • Personal & Business Email • Online Forums (many) • Personal & Business Address • Outdoor Advertising • Google Ads • TV • Radio and a whole lot more…………… GO2PIP.COM
- 7. Social Media in the mix • There are currently over 1 billion Facebook users. If Facebook were a country, it would be the world’’s 3rd largest. • Over 175 million members in 200 countries • A new member joins approximately every second • Twitter usage up 700% in 2013 − One in five (20%) Twitter tweets contains some type of inquiry or information about a brand-related product or service.(Study by a research team at Penn State University) •• YouTube views exceed 2 billion per day
- 8. 2014 Marketing Hey anyone I know ABC Any pictures of their Are their use products or Company? product? people trending? Who works there? Does their blog look like they are competent? Let me see their widget in action. “70% of the buying cycle is complete before buyers engage with you.” GO2PIP.COM
- 9. Real Time…at the Speed of Now GO2PIP.COM
- 10. Conclusions: It’s Time to Nurture Your Cross Cross-Media Strategy! • The balance of power between b buyer and d ll seller h has h d changed... Forever • The economy, technological advancements, and cultural changes will continue to drive cross-media • Customer engagement and interactivity will be essential • Campaigns need to communicate with customers and prospects through multiple channels • Communications strategies need to create uniquely powerful opt-in preference driven databases to enhance future communications GO2PIP.COM
- 11. Thank you. Any questions? Shane Parker Managing Partner shane@go2pip.com 309-208-7307 GO2PIP.COM