This document summarizes a group assignment to design an ergonomic car seat cover called the Dynamic Car Seat Cover (DCSC). It identifies problems tall drivers and pregnant women face fastening seat belts. The project focuses on eliminating back pain and fatigue. It discusses identifying customer needs, developing product concepts and specifications, manufacturing plans, and projected profits. The goal is to design an affordable, adjustable seat cover that conforms to the body and promotes comfort and safety.
Autoglass is a leading company in the windshield repair and replacement industry. It has over 500 outlets across Europe and provides excellent customer service, with 92% of customers satisfied. Autoglass focuses on satisfying both customers and employees to provide high quality service. As the market leader, Autoglass is in a strong position but will need to address challenges to maintain its leadership.
The document discusses strategic planning for Autoglass, a leading windscreen repair and replacement company. It outlines Autoglass's mission to provide excellent customer service, vision to deliver industry-leading customer satisfaction, and core competency of repairing or replacing any type of glass. Strategic planning issues for Autoglass include potential new entrants in the innovative service industry and maintaining a competitive advantage through strong customer focus, new product development, market development, and diversification. The document also covers strategic planning techniques like top-down and bottom-up approaches and informal planning.
This document appears to be an assignment on business strategy for Autoglass submitted by a student. It contains an executive summary on Autoglass' focus on customer needs and strong market position. The document is then divided into four tasks:
Task 1 explains Autoglass' mission, vision, objectives and strategic planning techniques. Task 2 includes an organizational audit and environmental analysis of Autoglass using SWOT and PESTLE. Task 3 discusses strategic alternatives and selecting a future strategy. Task 4 covers strategy implementation, resource requirements, and monitoring targets. In conclusion, the assignment analyzes Autoglass' strategy and makes recommendations.
The document discusses a carbon fiber racing cycle produced by Super Cycles. Some key points:
- The carbon fiber material makes the racing cycle light, aerodynamic, and fast. It has a 25 gear range and curved handlebars.
- The carbon fiber material is beneficial for racing in Australia and worldwide. The cycle was popular and profitable after its launch in the Australian market.
- For the company to be successful, it must get the right quality, quantity, time, and cost of manufacturing while also having an effective promotion strategy and supply chain.
Autoglass provides windshield repair and replacement services. It has established itself as the market leader through high quality service and customer satisfaction. Autoglass uses strategic planning techniques like Ansoff's model to penetrate existing markets and develop new products. It analyzes its competitive advantages and conducts organizational audits using SWOT and PESTLE analysis to understand opportunities and threats in the industry environment. Stakeholder analysis helps Autoglass understand different stakeholder groups to effectively engage them in strategic decision making.
Product Development with Analysing Customer Requirements and Techniquesijiert bestjournal
Every rewarding company has always used data and information to serve in its delineation procedure. In design a new product,engineers have always scrutinize the manufacturing and achievement history of the current product. The buyer Futures scenarios present plausible future developme nts,exploring the challenges and opportunities the consumer goods industry may face in 2020. We base all our scenarios on a set of certainties and uncertainties. This allows us to explore the way powerful trends may play out and interact to shape our future. Customer needs and wants are sensitive and complex. Through customer needs a nd competitive analysis,product development methods help to identify the critical technical com ponents that require change. FAST diagram represents a very powerful tool in analyzing complex sys tems and boiling down the descriptions of the functions performed into the essence of the task that must be delivered.
The document provides details about a new product launch report for a company that will manufacture hybrid cars locally. It discusses the company name "Fusion", their tagline "Save Fuel, Save Energy, Save Environment", and their vision to develop eco-friendly vehicles through improved technology. It also outlines the target market, production and manufacturing processes, and financial plans for the new company.
This document discusses the strategic planning of Autoglass, a company that repairs and replaces windshields. It outlines Autoglass' mission to ensure maximum customer satisfaction. Their vision is to provide the highest quality customer service and they currently satisfy 92% of customers. Autoglass' core competencies include the ability to repair any type of vehicle glass. Their strategic goals are to provide global service and expand their business throughout Europe. The document then reviews vital issues in Autoglass' strategic planning, including maintaining a focus on customer satisfaction and using Ansoff's Growth Matrix to guide product and market development strategies. It also discusses top-down and bottom-up planning approaches used by Autoglass.
Autoglass is a leading company in the windshield repair and replacement industry. It has over 500 outlets across Europe and provides excellent customer service, with 92% of customers satisfied. Autoglass focuses on satisfying both customers and employees to provide high quality service. As the market leader, Autoglass is in a strong position but will need to address challenges to maintain its leadership.
The document discusses strategic planning for Autoglass, a leading windscreen repair and replacement company. It outlines Autoglass's mission to provide excellent customer service, vision to deliver industry-leading customer satisfaction, and core competency of repairing or replacing any type of glass. Strategic planning issues for Autoglass include potential new entrants in the innovative service industry and maintaining a competitive advantage through strong customer focus, new product development, market development, and diversification. The document also covers strategic planning techniques like top-down and bottom-up approaches and informal planning.
This document appears to be an assignment on business strategy for Autoglass submitted by a student. It contains an executive summary on Autoglass' focus on customer needs and strong market position. The document is then divided into four tasks:
Task 1 explains Autoglass' mission, vision, objectives and strategic planning techniques. Task 2 includes an organizational audit and environmental analysis of Autoglass using SWOT and PESTLE. Task 3 discusses strategic alternatives and selecting a future strategy. Task 4 covers strategy implementation, resource requirements, and monitoring targets. In conclusion, the assignment analyzes Autoglass' strategy and makes recommendations.
The document discusses a carbon fiber racing cycle produced by Super Cycles. Some key points:
- The carbon fiber material makes the racing cycle light, aerodynamic, and fast. It has a 25 gear range and curved handlebars.
- The carbon fiber material is beneficial for racing in Australia and worldwide. The cycle was popular and profitable after its launch in the Australian market.
- For the company to be successful, it must get the right quality, quantity, time, and cost of manufacturing while also having an effective promotion strategy and supply chain.
Autoglass provides windshield repair and replacement services. It has established itself as the market leader through high quality service and customer satisfaction. Autoglass uses strategic planning techniques like Ansoff's model to penetrate existing markets and develop new products. It analyzes its competitive advantages and conducts organizational audits using SWOT and PESTLE analysis to understand opportunities and threats in the industry environment. Stakeholder analysis helps Autoglass understand different stakeholder groups to effectively engage them in strategic decision making.
Product Development with Analysing Customer Requirements and Techniquesijiert bestjournal
Every rewarding company has always used data and information to serve in its delineation procedure. In design a new product,engineers have always scrutinize the manufacturing and achievement history of the current product. The buyer Futures scenarios present plausible future developme nts,exploring the challenges and opportunities the consumer goods industry may face in 2020. We base all our scenarios on a set of certainties and uncertainties. This allows us to explore the way powerful trends may play out and interact to shape our future. Customer needs and wants are sensitive and complex. Through customer needs a nd competitive analysis,product development methods help to identify the critical technical com ponents that require change. FAST diagram represents a very powerful tool in analyzing complex sys tems and boiling down the descriptions of the functions performed into the essence of the task that must be delivered.
The document provides details about a new product launch report for a company that will manufacture hybrid cars locally. It discusses the company name "Fusion", their tagline "Save Fuel, Save Energy, Save Environment", and their vision to develop eco-friendly vehicles through improved technology. It also outlines the target market, production and manufacturing processes, and financial plans for the new company.
This document discusses the strategic planning of Autoglass, a company that repairs and replaces windshields. It outlines Autoglass' mission to ensure maximum customer satisfaction. Their vision is to provide the highest quality customer service and they currently satisfy 92% of customers. Autoglass' core competencies include the ability to repair any type of vehicle glass. Their strategic goals are to provide global service and expand their business throughout Europe. The document then reviews vital issues in Autoglass' strategic planning, including maintaining a focus on customer satisfaction and using Ansoff's Growth Matrix to guide product and market development strategies. It also discusses top-down and bottom-up planning approaches used by Autoglass.
United Auto Industries is a Pakistani motorcycle and auto rickshaw manufacturer. It offers a range of motorcycles from 70cc to 125cc and auto rickshaws. United aims to provide high quality, affordable transportation options and has a vision of adopting the latest technologies. It has a large factory and network of dealerships and service centers across Pakistan. United focuses on segmentation of lower income individuals in rural and urban areas through niche products. It positions itself as offering good value and quality at lower prices than competitors like Honda.
Autoglass is a windshield repair and replacement company operating in the UK and Europe. It began as a family business and has since expanded to 500 branches through various growth strategies. Some key points:
1) Autoglass has achieved substantial growth organically and through mergers and acquisitions. It aims to continue expanding its market share and diversifying its product offerings.
2) Strategic planning techniques like BCG matrix, SPACE, and PIMS are used to evaluate Autoglass' portfolio, competitive position, and market strategies.
3) SWOT and PESTLE analyses indicate opportunities for increased promotion and geographic expansion, while threats include competition and regulations.
4) Stakeholder analysis
Autoglass provides windshield repair and replacement services across Europe. To maintain its leadership position, Autoglass uses strategic planning techniques like SWOT analysis, PESTLE analysis, Porter's Five Forces, and stakeholder analysis. These help Autoglass evaluate its strengths, weaknesses, opportunities, threats in the market and with stakeholders to develop effective growth strategies. Some strategies Autoglass may pursue include organic growth, strategic alliances, licensing, and mergers or acquisitions to achieve substantive or limited growth.
Outline of business plan
1.Introductory page
2. Executive summary
3. Environmental and Industry analysis
4. Description of venture
5. Production plan and operational plan
6. Marketing plan
7. Organisational plan
8. Assessment of risk
9. Financial plan
Car Stylo is a proposed car accessories firm that will partner with Hyundai and Maruti Suzuki dealerships to provide accessories to customers. The business plan outlines offering a variety of accessories at affordable prices, including car stereos, mats, steering covers, rear view cameras, seat covers, and LED lights. A team of 4 will initially focus on covering costs while gaining customers in Raigarh, with plans to later expand to Raipur and Bilaspur. Financial projections estimate increasing sales and profits over the first year of operation.
Substantive growth: Pursue international expansion by entering new markets in Europe and Asia through mergers and acquisitions.
Limited growth: Focus on market penetration and product development within the UK by offering new auto glass technologies and expanding services.
Retrenchment: Divest underperforming business units, cut costs, and downsize operations to improve profitability during an economic downturn.
This document discusses Samsung Smart TV and provides information about:
1) Samsung, the producer of Samsung Smart TV, which is a South Korean electronics company.
2) Samsung's marketing strategy focuses on segmentation, distribution through authorized channels, and product placements targeting interested customers.
3) Samsung operates in micro and macro environments, facing competitors in the Smart TV market while responding to factors like demographics, economics, technology, and politics.
The document outlines a product development plan for an Indian startup called Vayu that aims to develop affordable electric scooters. The startup consists of 8 team members with expertise in mechanical engineering, electrical engineering, computer science, and marketing. The plan involves generating ideas around developing electric vehicles for India, screening the idea, developing concepts and testing prototypes, creating a marketing strategy, analyzing the business, developing the product, test marketing, and commercialization. The product development focuses on launching two electric scooter models, the premium Electra+ and more affordable Electra, to target different customer segments and help India increase adoption of electric vehicles.
“Vayu†is a start-up consisting of eight dynamic, ambitious and hardworking team members who as a team dream of changing the electric vehicle landscape of the country. The team is focused into developing two-wheeler electric scooters with state-of-the-art features at affordable price. The name of the start-up signifies fast and flexible like air. The model names depict the smartness through electric system. The tagline of “Ab Smart Hoga India†denotes the effort made by the team to help India gain the leadership position in the worldwide revolution towards electrical vehicles and at the same time the smart features embedded in the scooter. The long-term focus is to be the largest and most admired electric two-wheeler maker of India in a sustainable energy efficient way. The start-up aims at launching two models- Electra + and Electra. Both the models are not constrained to any gender. Electra is a premium model that targets the young to middle age tech-savvy customer, belonging to Social Economic Category A1, A2, A who would want to portray this scooter as a part of their style statement and would enjoy fast rides with their near and dear ones. On the other hand, the model Electra + is perfect example of conjunction of efficiency, smartness and affordability. Common people, who wants an economic ride with latest functionalities. The targeted customer segment would be college goers, other people belonging to Social Economic Category B1, B2, B. The primary objective of the company is to secure VC funding to arrange enough money for R&D, manufacturing and marketing expenses. To make any business successful one should go through Product Development Plan. Steps involved in Product Development Plan: 1. Idea Generation 2. Screening of Idea 3. Concept Development & Testing 4. Marketing Strategy Development 5. Business Analysis 6. Product Development 7. Test Marketing 8. Commercialization
Autoglass is a leading windshield repair and replacement company that aims to provide excellent customer service. It has over 500 branches across Europe and satisfies 92% of customers. The document discusses Autoglass' mission, vision, core competencies, and strategic intent. It also reviews strategic planning issues like competitive advantage, growth strategies, and strategic approaches like top-down and bottom-up planning. Autoglass' goal is to expand its business while maintaining high customer satisfaction.
The document defines the manufacturing and industrialization system for ESPSEVG Racing Team's motorcycle. It includes:
1) Defining the company structure and marketing plan.
2) Describing the assembly flow and 14 work stations for assembling subgroups and the full motorcycle.
3) Developing a production and distribution plan considering suppliers, storage, logistics and distribution.
4) Implementing quality controls integrated into the manufacturing process.
This document is a summer training report submitted by Mohit Keshav at Neel Metal Products Limited. The report discusses a project to improve production at the company by using gang dies on presses. It aims to reduce production time and increase productivity. The report provides details on the company, including its vision, values and departments. It then describes the part being produced, the gusset head, and the individual processes involved in its production. Finally, it proposes mounting two similar dies on each press to perform the operations simultaneously, which would allow production to be completed at a faster rate.
Here are three possible alternative strategies for Autoglass relating to substantive growth, limited growth, and retrenchment:
Substantive Growth:
1. Horizontal integration: Autoglass could acquire companies that produce complementary products to windshields, such as side mirrors, wipers, etc. This would allow them to offer a more complete auto glass solution.
Limited Growth:
2. Niche marketing: Autoglass could focus on targeting specific customer segments or geographic regions for growth. For example, focusing on luxury or commercial vehicle customers. This allows them to grow within limits.
Retrenchment:
3. Divest underperforming business lines: If some of Autoglass' product
Automatic Shoe Polisher Prototype Development using the Application of Value ...IRJET Journal
This document describes the development of an automatic shoe polishing machine. It aims to reduce the disadvantages of existing machines by covering the full shoe surface area with polish and reducing polishing time. The design process involved idea generation, concept designs using CAD software, concept selection via a Pugh matrix, material selection, and prototype development and testing. The final prototype was found to be more ergonomic, cost-effective, and able to polish the entire shoe surface compared to other products on the market.
Elgi Equipments aims to make its factories a great place to work by focusing on employee happiness and well-being. Some strategies discussed include fostering an inclusive culture with equal treatment for all, eliminating stressful factory sirens, listening to worker feedback through open forums, and providing sufficient breaks to refresh employees during production. The company aims to improve the work environment beyond just higher salaries in order to boost employee motivation and retention.
This document appears to be a business strategy assignment submitted by a student for the Autoglass Company. It includes an executive summary that outlines Autoglass' mission to provide quality windshield service and its growth from a small family business to a large international company. The document is divided into four tasks that analyze Autoglass' strategy, perform organizational and environmental audits, analyze alternative growth strategies, and discuss strategy implementation. Planning techniques like Ansoff's Matrix and Porter's Five Forces are applied. The roles of various stakeholders are also assessed. In summary, the document conducts a thorough strategic analysis of Autoglass to develop recommendations for its future direction.
Autoglass is a leading provider of windshield repair and replacement services. It has 500 branches across Europe [SENTENCE 1]. An organizational audit of Autoglass found strengths in its low costs and safety standards, but weaknesses in promotion and advertising [SENTENCE 2]. Environmental analyses using PESTLE and Porter's Five Forces found that Autoglass is influenced by factors such as government policies, bargaining power of customers, and competitive rivalry in the industry [SENTENCE 3].
Mohit Sehgal has 8 years of experience in sales, marketing, and service management in the automobile industry. He is currently a Territory Leader at CEAT Ltd, where he is responsible for setting up dealer networks, achieving sales targets, and providing customer service. Previously, he worked as Head of Operations at Climax Udyog, where he oversaw production planning and coordination, and as a Planning and Production Engineer at InTop Projects. He holds a B.Tech in Mechanical Engineering and is proficient in English, Hindi, MS Office, AutoCAD, and PRO-E.
car accessories marketing project BBA 3 sem Rahul Cts
This document provides details of a marketing report for a car accessories business called "Car Stylo". It includes an acknowledgement, certificate of work, executive summary, table of contents, and sections on the product/service idea, management team, organizational analysis, marketing mix, operational plan, marketing plan, and financial projection. The business will sell various car accessories like stereos, mats, covers, and lights out of a store located inside an automobile dealership in Raigarh, Chhattisgarh, India.
United Auto Industries is a Pakistani motorcycle and auto rickshaw manufacturer. It offers a range of motorcycles from 70cc to 125cc and auto rickshaws. United aims to provide high quality, affordable transportation options and has a vision of adopting the latest technologies. It has a large factory and network of dealerships and service centers across Pakistan. United focuses on segmentation of lower income individuals in rural and urban areas through niche products. It positions itself as offering good value and quality at lower prices than competitors like Honda.
Autoglass is a windshield repair and replacement company operating in the UK and Europe. It began as a family business and has since expanded to 500 branches through various growth strategies. Some key points:
1) Autoglass has achieved substantial growth organically and through mergers and acquisitions. It aims to continue expanding its market share and diversifying its product offerings.
2) Strategic planning techniques like BCG matrix, SPACE, and PIMS are used to evaluate Autoglass' portfolio, competitive position, and market strategies.
3) SWOT and PESTLE analyses indicate opportunities for increased promotion and geographic expansion, while threats include competition and regulations.
4) Stakeholder analysis
Autoglass provides windshield repair and replacement services across Europe. To maintain its leadership position, Autoglass uses strategic planning techniques like SWOT analysis, PESTLE analysis, Porter's Five Forces, and stakeholder analysis. These help Autoglass evaluate its strengths, weaknesses, opportunities, threats in the market and with stakeholders to develop effective growth strategies. Some strategies Autoglass may pursue include organic growth, strategic alliances, licensing, and mergers or acquisitions to achieve substantive or limited growth.
Outline of business plan
1.Introductory page
2. Executive summary
3. Environmental and Industry analysis
4. Description of venture
5. Production plan and operational plan
6. Marketing plan
7. Organisational plan
8. Assessment of risk
9. Financial plan
Car Stylo is a proposed car accessories firm that will partner with Hyundai and Maruti Suzuki dealerships to provide accessories to customers. The business plan outlines offering a variety of accessories at affordable prices, including car stereos, mats, steering covers, rear view cameras, seat covers, and LED lights. A team of 4 will initially focus on covering costs while gaining customers in Raigarh, with plans to later expand to Raipur and Bilaspur. Financial projections estimate increasing sales and profits over the first year of operation.
Substantive growth: Pursue international expansion by entering new markets in Europe and Asia through mergers and acquisitions.
Limited growth: Focus on market penetration and product development within the UK by offering new auto glass technologies and expanding services.
Retrenchment: Divest underperforming business units, cut costs, and downsize operations to improve profitability during an economic downturn.
This document discusses Samsung Smart TV and provides information about:
1) Samsung, the producer of Samsung Smart TV, which is a South Korean electronics company.
2) Samsung's marketing strategy focuses on segmentation, distribution through authorized channels, and product placements targeting interested customers.
3) Samsung operates in micro and macro environments, facing competitors in the Smart TV market while responding to factors like demographics, economics, technology, and politics.
The document outlines a product development plan for an Indian startup called Vayu that aims to develop affordable electric scooters. The startup consists of 8 team members with expertise in mechanical engineering, electrical engineering, computer science, and marketing. The plan involves generating ideas around developing electric vehicles for India, screening the idea, developing concepts and testing prototypes, creating a marketing strategy, analyzing the business, developing the product, test marketing, and commercialization. The product development focuses on launching two electric scooter models, the premium Electra+ and more affordable Electra, to target different customer segments and help India increase adoption of electric vehicles.
“Vayu†is a start-up consisting of eight dynamic, ambitious and hardworking team members who as a team dream of changing the electric vehicle landscape of the country. The team is focused into developing two-wheeler electric scooters with state-of-the-art features at affordable price. The name of the start-up signifies fast and flexible like air. The model names depict the smartness through electric system. The tagline of “Ab Smart Hoga India†denotes the effort made by the team to help India gain the leadership position in the worldwide revolution towards electrical vehicles and at the same time the smart features embedded in the scooter. The long-term focus is to be the largest and most admired electric two-wheeler maker of India in a sustainable energy efficient way. The start-up aims at launching two models- Electra + and Electra. Both the models are not constrained to any gender. Electra is a premium model that targets the young to middle age tech-savvy customer, belonging to Social Economic Category A1, A2, A who would want to portray this scooter as a part of their style statement and would enjoy fast rides with their near and dear ones. On the other hand, the model Electra + is perfect example of conjunction of efficiency, smartness and affordability. Common people, who wants an economic ride with latest functionalities. The targeted customer segment would be college goers, other people belonging to Social Economic Category B1, B2, B. The primary objective of the company is to secure VC funding to arrange enough money for R&D, manufacturing and marketing expenses. To make any business successful one should go through Product Development Plan. Steps involved in Product Development Plan: 1. Idea Generation 2. Screening of Idea 3. Concept Development & Testing 4. Marketing Strategy Development 5. Business Analysis 6. Product Development 7. Test Marketing 8. Commercialization
Autoglass is a leading windshield repair and replacement company that aims to provide excellent customer service. It has over 500 branches across Europe and satisfies 92% of customers. The document discusses Autoglass' mission, vision, core competencies, and strategic intent. It also reviews strategic planning issues like competitive advantage, growth strategies, and strategic approaches like top-down and bottom-up planning. Autoglass' goal is to expand its business while maintaining high customer satisfaction.
The document defines the manufacturing and industrialization system for ESPSEVG Racing Team's motorcycle. It includes:
1) Defining the company structure and marketing plan.
2) Describing the assembly flow and 14 work stations for assembling subgroups and the full motorcycle.
3) Developing a production and distribution plan considering suppliers, storage, logistics and distribution.
4) Implementing quality controls integrated into the manufacturing process.
This document is a summer training report submitted by Mohit Keshav at Neel Metal Products Limited. The report discusses a project to improve production at the company by using gang dies on presses. It aims to reduce production time and increase productivity. The report provides details on the company, including its vision, values and departments. It then describes the part being produced, the gusset head, and the individual processes involved in its production. Finally, it proposes mounting two similar dies on each press to perform the operations simultaneously, which would allow production to be completed at a faster rate.
Here are three possible alternative strategies for Autoglass relating to substantive growth, limited growth, and retrenchment:
Substantive Growth:
1. Horizontal integration: Autoglass could acquire companies that produce complementary products to windshields, such as side mirrors, wipers, etc. This would allow them to offer a more complete auto glass solution.
Limited Growth:
2. Niche marketing: Autoglass could focus on targeting specific customer segments or geographic regions for growth. For example, focusing on luxury or commercial vehicle customers. This allows them to grow within limits.
Retrenchment:
3. Divest underperforming business lines: If some of Autoglass' product
Automatic Shoe Polisher Prototype Development using the Application of Value ...IRJET Journal
This document describes the development of an automatic shoe polishing machine. It aims to reduce the disadvantages of existing machines by covering the full shoe surface area with polish and reducing polishing time. The design process involved idea generation, concept designs using CAD software, concept selection via a Pugh matrix, material selection, and prototype development and testing. The final prototype was found to be more ergonomic, cost-effective, and able to polish the entire shoe surface compared to other products on the market.
Elgi Equipments aims to make its factories a great place to work by focusing on employee happiness and well-being. Some strategies discussed include fostering an inclusive culture with equal treatment for all, eliminating stressful factory sirens, listening to worker feedback through open forums, and providing sufficient breaks to refresh employees during production. The company aims to improve the work environment beyond just higher salaries in order to boost employee motivation and retention.
This document appears to be a business strategy assignment submitted by a student for the Autoglass Company. It includes an executive summary that outlines Autoglass' mission to provide quality windshield service and its growth from a small family business to a large international company. The document is divided into four tasks that analyze Autoglass' strategy, perform organizational and environmental audits, analyze alternative growth strategies, and discuss strategy implementation. Planning techniques like Ansoff's Matrix and Porter's Five Forces are applied. The roles of various stakeholders are also assessed. In summary, the document conducts a thorough strategic analysis of Autoglass to develop recommendations for its future direction.
Autoglass is a leading provider of windshield repair and replacement services. It has 500 branches across Europe [SENTENCE 1]. An organizational audit of Autoglass found strengths in its low costs and safety standards, but weaknesses in promotion and advertising [SENTENCE 2]. Environmental analyses using PESTLE and Porter's Five Forces found that Autoglass is influenced by factors such as government policies, bargaining power of customers, and competitive rivalry in the industry [SENTENCE 3].
Mohit Sehgal has 8 years of experience in sales, marketing, and service management in the automobile industry. He is currently a Territory Leader at CEAT Ltd, where he is responsible for setting up dealer networks, achieving sales targets, and providing customer service. Previously, he worked as Head of Operations at Climax Udyog, where he oversaw production planning and coordination, and as a Planning and Production Engineer at InTop Projects. He holds a B.Tech in Mechanical Engineering and is proficient in English, Hindi, MS Office, AutoCAD, and PRO-E.
car accessories marketing project BBA 3 sem Rahul Cts
This document provides details of a marketing report for a car accessories business called "Car Stylo". It includes an acknowledgement, certificate of work, executive summary, table of contents, and sections on the product/service idea, management team, organizational analysis, marketing mix, operational plan, marketing plan, and financial projection. The business will sell various car accessories like stereos, mats, covers, and lights out of a store located inside an automobile dealership in Raigarh, Chhattisgarh, India.
Explore the key differences between silicone sponge rubber and foam rubber in this comprehensive presentation. Learn about their unique properties, manufacturing processes, and applications across various industries. Discover how each material performs in terms of temperature resistance, chemical resistance, and cost-effectiveness. Gain insights from real-world case studies and make informed decisions for your projects.
1. DYNAMIC CAR SEAT COVER (DCSC)
FACULTY OF TECHNOLOGY MANAGEMENT AND BUSINESS
DYNAMIC CAR SEAT COVER (DCSC)
GROUP ASSIGNMENT
COURSE : CODE MPA 11403
COURS : PRODUCT DESIGN AND DEVELOPMENT
(SEMESTER 5 : SESSION 52021/2022)
LECTURER : MR.NAZARUDIN BUJANG
NAME MATRIC NO.
Mohamed Muse Halane Gp190069
Azlan Shah Bin Masrom Gp190011
3. ● This study pays considerable attention to tall drivers, the consequences of car
accidents due to ergonomically incorrect body posture, and the non-use of seat belts
and airbags.
● Comfort and safety ergonomics are also one of the important factors to consider when
designing an automobile seat belt system
INTRODUCTION
4. The opportunity is the collaboration. In
order to promote our product we can
choose any others related company to
commercialize it. In addition, our product
has a greater innovation that can help
“Ergonomically designed car seats cover”
to produce unique products and services
that meet customer’s needs. The
opportunity for us as well, when we are the
first to use new technology in our product.
This project focuses on the problem
and related factor in tall drivers and
pregnant women when fastening the
seat belt of a national car.
Eliminate experienced countless back
pain and fatigue
Problem description
5. Opportunity Identification
The opportunity is the collaboration in order to promote our product we can choose any
others related company to commercialize it.In addition, our product has a greater innovation
that can help “Ergonomically designed car seats cover” to produce unique products and
services that meet customer’s needs. The opportunity for us as well, when we are the first
to use new technology in our product
Product Charter
The Product Innovation
Charter is a fundamental
guideline for the creation,
development or
manufacture of new or
existing products,
contained in a company's
vision statement.
Competitive strategy
A competitive strategy is a
long-term marketing plan that
a company develops to
maintain its position in the
market and gain competitive
advantage.
Market,segment
ergonomics,car,seat,cover,mas
sage,market,2019,segmentatin
,applicatios,technologies,oppor
tunities,producttypes,market,an
alysisby,distribut,region2026for
ecat the report entitled "global
ergonomics, car seat cover
6. Determining customer needs
The first step in customer research is to identify your customers. Our market
research should help us understand our potential customers. Doing more
research on your customers will help you understand your customers in more
detail and understand how to target them customer requirements.
Identifying customer needs is essential for companies that want to create
products that truly address their customers' problems. Also, the easiest way to
smartly market your brand is to unite your internal team behind our customers'
specific needs.
7. Table-2. Customer’s Need
Needs Interpretation
1. Must be no gap between my back spine
and chair
The whole body is supported
2. It is affordable. Inexpensive and able to have it
3. Controls a balance of heat and moisture for
the seat.
Intelligence system fit in the seat
4. Allow sitter stay comfortable on the seat. The seat made of a high quality materials and
durable
5. Should take the body shape of sitter. The seat can conform into sitter body shape
6. Should have suitable height with my
height.
Backrest of seat support the whole sitter back
7. Can be adjusted up and down. The seat equipped with adjuster or motor
8. Arms telescope can be in or out. To ease for body movement
9. Allows the whole body placed on seat. The seat fit with driver’s body
10. Allows the back spine to move. The backrest is adjustable
11. Let’s the legs are in rest. No strain on the legs
12. Able bear fat people weight. The seat can support a huge load
8. Product concept
Comfier Massage Seat Cushion with Heat - 10 Vibration Motors Seat
Warmer, Back Massager for Chair and car seater Massage Chair Pad
for Back
Ideal for Women and Men
This is just a vibrating massager
Allows you to choose the massage area. Neck, upper back, lower back,
seat, all these areas combine to provide the best customizable
massage with 5 comprehensive programmable modes and 3 variable
massage intensities.
9. Product specification
• Size: 47 x 40 x 7cm
• Core Weight: 770g+
• Inner Material: 100% Pure memory foam
• Outer Material: 100% Pure memory foam
• Material composition: 100% Polyester
• Non-slip bottom to hold the support in place
• Removable and washable cover
• High-quality seat cover with massage function incl. 12V power supply unit and 12V
Adapter.
• Promotes blood circulation, provides relaxation, supports the spine (AGR - Action
Gesunder Rücken e. V. certified)
• 4 hours battery life, controllable via Massage Cover App (available free of charge in
The Android and iOS Appstore).
11. 3.0 Design for Manufacturing (Manufacturing Plan)
1. Performance.
It can support maximum body weight (100kg). It can be adjustable
upward and downward according to lumbar height and forward and
backward according to driver’s comfort ability
2.Environment It can withstand hot and cold temperature, vibration and shock
loading of driver.
3.Life in service It can withstand for >5 years.
4 Maintenance No need special tools for maintenance and easy cleaning.
5Size It should fit to present car interior
6 Weight <15 kg
7 Material Medium density flexible polymer foam.
8 Aesthetics Simple and fulfill needs and sporty look
9 Ergonomic Seat cover will support body posture. Contour of the seat back
according to driver’s lumbar and less sharp edges.
12. Product Development Economics
As the first time production, we need RM 30,000 for initial production. This capital is important to provide it because to achieve the economies of scale in
production and sales competitive. When the production is more than 100 units, so the cost will competitive. It’s the chance for the business to sell the
product as outside product which more similar. Hopefully it will give positive result.
Table 6: Start-up Analysis
Start-up Capital
Owners’ cash contributions RM15,000
In hand Capital RM15,000
Total Available Cash RM30,000
Sum for 12 month @ 1
year expenditure
Cost of Capital Equipment
App & website design RM 500
Materials RM 7,000
logistics & supply chain RM 2,000
Permises@factory rent RM 2,400
Marketing RM 500
Packaging machine RM 4,000
Working capital RM 6,000
Others RM 5,000
Total Start-up Expenses RM27,400
13. Forecasted Sales Quantity
Year 1 2022 Year 2 2023 Year 3 2024 Year 4 2025
Forecasted sales
quantity (unit)
100 200 350 500
Forecasted sales
(RM)
20,000 40,000 70,000 100,000
Principle RM30,000
Growth 63.75 %
Periods 48 Months
Yearly Payment RM 20,000
Monthly Payment :first year RM 1,666
:Second year RM 2,500
Table 7: Sales Forecasted
Table 8: Growth of the sales
14. 3.3 Projected Profit and Loss
Pro Forma Profit and Loss Year 1 Year 2 Year 3 Year 4
Sales RM 20,000 RM 40,000 RM 70,000 RM 100,000
Cost of Goods RM 10,000 RM 20,000 RM 35,000 RM 50,000
Gross Profit RM 10,000 RM 20,000 RM 35,000 RM 50,000
Expenses RM 3000 RM 6,000 RM 8,500 RM 12,000
Net Profit RM 7,000 RM 14,000 RM 23,500 RM 38,000
Net Profit/Sales 35% 35% 33.6% 38%
Initial product costing
• Product Costing = RM 100 perunit
• Sales Projection first year ( product launching) = 100
units = RM 20,000
• Gross Profit Forecasting = RM 100 perunit = RM
10,000 (100 units )
15. Conclusion
In all situation and condition, the people, resources, capital, product,
sales, marketing and profit generated must be in the good intention, which
is do Lillahitaala, its fulfill the fard al kifrayah, which the business and
product is benefits for human being all around the world.