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The Blurred Lines of Personal and Corporate Social Media - Koozai at Digital Growth Day

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Digital Growth Day: September 18, 2014

THE BLURRED LINES OF PERSONAL AND CORPORATE SOCIAL MEDIA
Businesses either shy away from social media or they embrace it. My recommendation is always going to be to embrace it but to be aware of the potential threats that come with it. Your employees are often your biggest asset and leveraging their influence on social media can be a massive win for businesses.

In this session, we will look at:

- Some epic social media fails
- How to maximise brand mentions (easily)
- The blurred lines of personal & corporate accounts
- Methods to minimise the risk
- The important matter of brand protection

Samantha Noble, Marketing Director, Koozai

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The Blurred Lines of Personal and Corporate Social Media - Koozai at Digital Growth Day

  1. 1. THE BLURRED LINES OF PERSONAL & CORPORATE SOCIAL MEDIA By Samantha Noble @Koozai_Sam
  2. 2. WHAT WE WILL COVER TODAY
  3. 3. CORPORATE VS. PERSONAL
  4. 4. HOW PEOPLE SEE SOCIAL MEDIA Corporate Brand Personal Brand
  5. 5. THE REALITY OF SOCIAL MEDIA Corporate Brand Personal Brand
  6. 6. THE NEW SOCIAL MEDIA Everything Brand
  7. 7. MAXIMISE BRAND MENTIONS
  8. 8. But I am still a real person
  9. 9. Corporate Brand Personal Brand
  10. 10. EXAMPLE BRANDS WHO DO THIS
  11. 11. EXAMPLE BRANDS WHO DO THIS
  12. 12. EXAMPLE BRANDS WHO DO THIS
  13. 13. EXAMPLE BRANDS WHO DO THIS
  14. 14. PERSONAL BRAND BENEFITS
  15. 15. CORPORATE BRAND BENEFITS
  16. 16. HOW THAT LOOKS IN NUMBERS
  17. 17. HOW THAT LOOKS IN NUMBERS
  18. 18. EPIC SOCIAL MEDIA FAILS
  19. 19. HOW CAN I MINIMISE RISK?
  20. 20. MONITOR CONVERSIONS Free Tools Paid Tools
  21. 21. BUT DON’T FORGET TO RECLAIM EX ACCOUNTS When employees leave they rename their account so we register the old one to stop squatters
  22. 22. BE READY FOR FAKE ACCOUNTS
  23. 23. BE READY FOR FAKE ACCOUNTS
  24. 24. DON’T FORGET ABOUT THE CORPORATE BRAND
  25. 25. BRAND PROTECTION
  26. 26. LOADS MORE FREE TIPS AND ADVICE
  27. 27. Remember
  28. 28. EMBRACE THE NEW SOCIAL MEDIA Everything Brand
  29. 29. THANK YOU FOR LISTENING @Koozai_Sam sam.noble@koozai.com 0845 485 1262 koozai.com
  30. 30. REFERENCES Slide 3 - http://www.theguardian.com/business/2013/jan/31/hmv-workers-twitter-feed- sacking Slide 4 - http://americanlivewire.com/carly-mckinney/ Slide 5 - http://www.bbc.co.uk/news/uk-england-22083032 Slide 6 - http://www.cbsnews.com/8301-205_162-57526011/kitchenaid-apologizes-for- irresponsible-tweet-during-presidential-debate/ Slide 7 - http://www.theguardian.com/business/2013/jan/31/hmv-workers-twitter-feed- sacking Slide 32 - http://www.bbc.co.uk/news/technology-16338040 Slide 42 - http://kooz.ai/free-whitepapers
  31. 31. IMAGES Slide 31 - http://www.bigstockphoto.com/image-65579797/stock-photo-own-it%21 Slide 36 - http://www.bigstockphoto.com/image-58827011/stock-vector-fat-internet- troll-using-a-laptop-vector-clip-art-illustration-with-simple-gradients-all-in-a- sing Slide 43 - http://www.bigstock-Child-with-many-question-marks-40193056

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