This document provides an overview of Microsoft Dynamics CRM. It discusses Microsoft and its investment in business applications R&D. It also describes Dynamics CRM as a complete CRM suite based on the xRM framework. The document outlines the marketing, sales, and customer service capabilities of Dynamics CRM and provides examples of how the xRM framework can be extended. It discusses the flexible delivery models for Dynamics CRM, including on-premise, hosted, and online options. Finally, it directs the reader to resources for learning how to sell Dynamics CRM.

1. Dynamics CRM
Overview
Roberto Andreoli
Dynamics CRM Marketing Manager
May 21, 2010

2. Who is Microsoft?
2.8B$ in BizApps R&D

3. A complete CRM suite based on xRM Framework

4. Analyst View
Forrester
Gartner

5. Different ways to use Dynamics CRM

6. Marketing Capabilities Overview
Key Capabilities
 Closed-Loop Marketing
 Robust workflow
 Native Outlook Client
 Data import & cleansing
 Breadth of BI capabilities

7. Sales Capabilities Overview
Key Capabilities
 “Lead to Cash”
 Native Outlook Client
 Robust workflow
 Insightful analytics
 Mobile productivity

8. Customer Service Capabilities Overview
Service Capabilities
 Full feature set
 Service Workflow
 Designed for
 Users
 Managers
 Executives

9. extended CRM – Dynamics xRM Framework

10. xRM some Examples

11. Dynamics CRM – Flexible delivery models
On Premise
Hosted
Online
™
Disponibilità mercato Italiano CY 10

12. And now? How we can sell the it?
Volume Resellers Independent
licensing Dynamics Software
ERP Vendor
Certified Software Advisor Solution Provider Agreement ISV Agreement
https://partner.microsoft.com/Italy/productssolutions/dynamics/microsoftdynamicscrm

13. Thank You!!! Dynamics CRM
Roberto Andreoli
Dynamics CRM Marketing Manager
Overview
Email roberto.andreoli@microsoft.com Andreoli
Roberto
Phone +39 02 7039 2307 Dynamics CRM Marketing
Mobile +39 335 833 51 60 Manager
May 21, 2010