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Zoho_CRM_Business Analysis.pptx
- 1. ZOHO CUSTOMER RELATIONSHIP MANAGEMENT TOOL By: Swarn shekhar
- 2. CUSTOMER RELATIONSHIP MANAGEMENT It is a strategy and technology used by businesses to manage their interactions with existing and potential customers. GOAL: To improve customer satisfaction and retention while also streamlining sales, marketing, and customer service processes. CRM systems provide a centralized database, sales management, marketing automation, and customer support. CRM systems enhance customer engagement, sales efficiency, marketing effectiveness, customer service, and data-driven decision-making, improving customer service, sales, marketing, and growth. Overall, CRM plays a crucial role in managing customer relationships, fostering loyalty, and driving business success in today's competitive market.
- 3. CRMTOOLS 1. Salesforce 2. HubSpot 3. Zoho 4. Microsoft Dynamics 365 5. Insightly 6. Pipedrive
- 4. HISTORY 1996-2009, known as Adventnet.inc provided network management software. 2023 2022 2017 2009 2005 2001 Expanded in Japan 80 million users Launched Zoho One Renamed Zoho Corporation CRM introduced Collaborated with Payoneer
- 5. ZOHO Zoho Corporation is a privately-held software company based in India, founded in 1996 by Sridhar Vembu and Tony Thomas. It is a cloud-based CRM software for streamlining sales, marketing, and customer support processes. Their product suite includes Zoho CRM, Zoho Books, Zoho Projects, Zoho Desk, Zoho Analytics, and Zoho Mail. Zoho's customer base includes startups, small businesses, and large enterprises. Their integrated ecosystem allows for seamless data integration, privacy, and security. .
- 6. KEY FEATURES Sales Automation Marketing Automation Customer Support and Service Analytics and Reporting Mobile App AI-powered Features
- 7. COMPETITORS OF ZOHO CRM SALESFORCE SALES CLOUD CRM HUBSPOT CRM FRESHSALES CRM
- 8. ZOHO CRM Affordable Small and medium sized enterprises User-friendly and straightforward Both support third-party integrations Available for iOS and Android Contact management, lead generation, sales tracking, reporting, marketing automation. SALESFORCE SALES CLOUD CRM Expensive Large enterprises Complex Both support third-party integrations Available for iOS and Android Contact management, lead generation, sales tracking, reporting, marketing automation, customer support. ASPECTS Pricing Target Audience Ease of Use Integrations Mobile Apps Features
- 9. ZOHO CRM Sales management Traditional More affordable Businesses that need a powerful sales management platform HUBSPOT CRM Marketing automation Modern and user-friendly More expensive Businesses that need a comprehensive marketing automation platform ASPECTS Focus User Interface Price Preferred for
- 10. ZOHO CRM Starts at $12 per user per month CRM, CS, MA, project management, accounting, inventory management Zoho Marketplace (over 1,000 apps) Traditional Businesses that need a more comprehensive business platform FRESHWORKS CRM Starts at $15 per user per month Customer relationship management (CRM), customer service (CS), marketing automation (MA), help desk, IT service management (ITSM) Zapier, Salesforce,Google Drive etc. Modern and intuitive Businesses that need a customer- facing CRM platform ASPECTS Price Features Integrations User interface Best used for
- 11. UNIQUE SELLER PROPOSITION OF ZOHO Broad coverage, deep features, and intuitive UI User friendly and easy to use, Low learning curve for people who are not used to a CRM Consistent interface and user Where other CRMs use predatory business practices and aggressive, multi-year contracts to strong arm users into sticking around, Zoho is so confident in the strength of their product that they offer flexible, month-to-month subscriptions that can grow with customer’s business. Basic features available for free-to-use users as well. Highly customizable - Build advanced business logic with functions, Create own integrations, Embed third-party Widgets, Build cross-platform applications etc.
- 12. THE ZOHO ECOSYSTEM Once you sign up for Zoho CRM, you automatically have access to more than 40 integrated business and productivity applications, on both web and mobile, for your entire organization. Everything within the Zoho ecosystem is built to work together. In the future, if your business requires solutions for your other departments, you can build out a comprehensive platform for every part of your organization with relative ease.
- 13. ZOHO - SECTORS • Modern CRM systems -Zoho CRM is used by start-ups, large enterprises, and verticals like real-estate, healthcare, insurance, legal, media, restaurants, travel, banking, tax, freelancers, and non-profits to increase their sales, marketing, and customer support efforts. • In general used by - B2B, B2C, SMB’s (Small & Medium Businesses), Enterprises • Customers include - Netflix, OLA, hotstar, Bose, Ducati, and Rain For Rent
- 14. BENEFITS OF ZOHO CRM 1.Centralized Customer Data: ZOHO CRM provides a centralized database to store and manage customer information, ensuring easy access and comprehensive insights. 2.Improved Customer Relationships: The CRM model enables businesses to track customer interactions, leads, and opportunities, leading to better customer engagement and satisfaction. 3.Enhanced Sales Productivity: ZOHO CRM streamlines sales processes, automates repetitive tasks, and provides real-time analytics, empowering sales teams to be more efficient. 4.Marketing Automation: The platform allows businesses to automate marketing campaigns, track results, and nurture leads, leading to more effective marketing strategies. 5. Customization and Integration: ZOHO CRM can be customized to suit specific business needs and seamlessly integrates with other applications and tools, enhancing overall productivity. 6.Data Security and Privacy: ZOHO prioritizes data security, ensuring that customer information is protected and compliant with privacy regulations.
- 26. THANKYOU