CRM manages the delivery of configurable business object data from senders to multiple receivers. It has an open architecture and provides efficient data distribution, built-in integration capabilities, and role-based authorization. The CRM middleware controls message flow centrally and converts and passes data to recipients using replication rules. It distributes data asynchronously to ensure data integrity across connected systems like SAP R/3, SAP BW, non-SAP systems, and mobile clients.

1. Customer Relationship Management
Online | classroom| Corporate
Training | certifications | placements| support
• Email: info@magnifictraining.com
• www.magnifictraining.com
• Contact Us : +91-9052666559

2. Introduction
Customer Relationship Management
(CRM) is the term given to the concepts
that a company employs to manage its
relationship with their customer.
www.magnifictraining.com
Customer Relationship Management

3. CRM Architecture
www.magnifictraining.com

4. CRM Middleware overview
CRM manages the delivery of configurable business object data from
senders to multiple receivers.
Major Business benefits:
• Open architecture
• Efficient data distribution
• Built-in integration
• Role-based authorization concepts for administrators and developers.
• Sophisticated Error handling and Message tracking mechanisms.
mySAP CRM Solution Landscapes:
• mySAP CRM without and SAP R/3 back-end systems.
• mySAP CRM with SAP R/3 and non-SAP back-end systems.
• mySAP CRM without Mobile Sales Scenarios.
• mySAP CRM with or without SAP BW Integration.
www.magnifictraining.com

5. Components of CRM Middleware
CRM Middleware: Core component of CRM Server serves as a message router.
Consists of Flow control mechanisms and various adapters.
R/3 Plug-in: Enables exchange of data between an SAP R/3 system and the mySAP
solutions.
Communication Station: Provides secure communication between the CRM Server and
the Mobile Clients. Converts COM+ calls from the mobile clients to queued RFC calls
to CRM Server.
Connection Handler: Takes care of sending and receiving data from the CRM Server.
www.magnifictraining.com

6. Data Exchange - Overview
CRM Middleware controls the flow of messages centrally in the CRM Server.
• Converts and passes data on to the
recipients using Replication rules.
• Distributed to Sites in Asynchronous
mode to ensure data integrity and
consistency.
Typical connected Sites are :
• SAP R/3 back-end systems.
• SAP BW
• Non-SAP Systems
• Mobile client laptop computers
www.magnifictraining.com

7. 1. Interactive Learning at Learners convenience
2. Industry Savvy Trainers
3. Learn Right from Your Place
4. Customized Curriculum
5. 24/7 system access
6. Highly Affordable Courses
7. Support after Training
a. Resume Preparation
b. Certification Guidance
c. Interview assistance
www.magnifictraining.com
Customer Relationship Management

8. Contact Us:
For more details, please log on to
www. MAGNIFICTRAINING.COM
You can also Find us on :
Most Trusted Website for all Learning Needs by
Students, Graduates and Working Professionals
 www.magnifictraining.com
Customer Relationship Management

9. www.magnifictraining.com