SlideShare a Scribd company logo
cipr.co.uk 
@cipr_uk
It’s all about our core purpose 
cipr.co.uk 
@cipr_uk
• 11 years at the BBC & 13 in corporate comms 
• Tricky sectors: 
• International development 
• Public transport 
• NHS 
• Private, Not for Profit and Public Sector 
• Experience of placing communications as important 
as finance/HR 
• Professional standards & compliance 
• New teams in every role since 2000 
• 2013 founded Pinch Point Communications 
• 2014: appointed to HSE board 
• President of CIPR for 2015 
cipr.co.uk 
@cipr_uk
Elected to deliver on four key promises: 
• 
The value of your CIPR membership should be as valid to you 
and your business, clients or organisation, wherever you live 
in England, Wales, Scotland or Northern Ireland. 
• Confidence and Trust 
Challenging members who are not upholding professional 
standards through the Code of Conduct; CPD &Chartered 
Practitioner 
Further support senior PRs who sit on boards and 
management committees to uphold ethics and 
professionalism in all aspects of PR and communications. 
cipr.co.uk 
@cipr_uk
• Demonstrating Value 
Ensuring we give every member the tools to be able to 
demonstrate their value: is it money or is it value in reputation? 
Quantify how membership can help to win new clients, secure 
promotion and win respect around the board table. 
• Telling our story 
Central core purpose, remaining true to members & 
delivering quality; Looking forward and outwards, reaching 
different audiences to explain what public relations is, and 
how we do it. Professionalism and our status with other 
professions. 
• Marking ten years as the CIPR and looking forward to 2018 
cipr.co.uk 
@cipr_uk
Real tangible changes 
• Gender pay gap 
• Flexible working guidance 
• Ethics module: compulsory 
• Best practice guidance 
• Professionalism 
• …..and the C word 
@ms_organised 
sarah@pinchpointcommunications.co.uk 
cipr.co.uk 
@cipr_uk
Our Panel 
• Betony Kelly – Acting Head of Digital, BIS 
• @betonykelly 
• Jess Ratty - Crowdfunder UK 
• @_jessification_ 
• Dan Tyte – Director, Working Word 
• @dantyte 
• Simon Jones - Digital Visitor 
• @digitalvisitor 
cipr.co.uk 
@cipr_uk
Your ideas 
• Four groups 
• four break out areas 
• four facilitators 
• until 1245 
cipr.co.uk 
@cipr_uk

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CRIP SW Conference 2014: #ciprswsocial

  • 2. It’s all about our core purpose cipr.co.uk @cipr_uk
  • 3. • 11 years at the BBC & 13 in corporate comms • Tricky sectors: • International development • Public transport • NHS • Private, Not for Profit and Public Sector • Experience of placing communications as important as finance/HR • Professional standards & compliance • New teams in every role since 2000 • 2013 founded Pinch Point Communications • 2014: appointed to HSE board • President of CIPR for 2015 cipr.co.uk @cipr_uk
  • 4. Elected to deliver on four key promises: • The value of your CIPR membership should be as valid to you and your business, clients or organisation, wherever you live in England, Wales, Scotland or Northern Ireland. • Confidence and Trust Challenging members who are not upholding professional standards through the Code of Conduct; CPD &Chartered Practitioner Further support senior PRs who sit on boards and management committees to uphold ethics and professionalism in all aspects of PR and communications. cipr.co.uk @cipr_uk
  • 5. • Demonstrating Value Ensuring we give every member the tools to be able to demonstrate their value: is it money or is it value in reputation? Quantify how membership can help to win new clients, secure promotion and win respect around the board table. • Telling our story Central core purpose, remaining true to members & delivering quality; Looking forward and outwards, reaching different audiences to explain what public relations is, and how we do it. Professionalism and our status with other professions. • Marking ten years as the CIPR and looking forward to 2018 cipr.co.uk @cipr_uk
  • 6. Real tangible changes • Gender pay gap • Flexible working guidance • Ethics module: compulsory • Best practice guidance • Professionalism • …..and the C word @ms_organised sarah@pinchpointcommunications.co.uk cipr.co.uk @cipr_uk
  • 7. Our Panel • Betony Kelly – Acting Head of Digital, BIS • @betonykelly • Jess Ratty - Crowdfunder UK • @_jessification_ • Dan Tyte – Director, Working Word • @dantyte • Simon Jones - Digital Visitor • @digitalvisitor cipr.co.uk @cipr_uk
  • 8. Your ideas • Four groups • four break out areas • four facilitators • until 1245 cipr.co.uk @cipr_uk