The document provides an overview of the Ritz Carlton hotel company. It discusses the company's history, vision, management training program, properties, services offered, loyalty program, CSR activities, awards, and upcoming projects. Specifically, it notes that Ritz Carlton is owned by Marriott and has 81 hotels across 26 countries. The management trainee program is known as the "Seven Day Countdown" and trains employees in the company's gold service standards. It also describes the facilities and amenities available at the Ritz Carlton resort in Dubai, such as its 148 rooms and multiple dining options.
It is about history, Profile, Wow Story, Employee Motivation and Customer services provided by the Ritz Carlton. His moto, creto, expansion plan and uniqueness about them.
History of taj hotel, introduction, marketing mix of taj hotel product, price, place, promotion, physical evidence, process, people, targeteing of taj hotel, segmentation, and diffrentiation, overview of taj hotel
It is about history, Profile, Wow Story, Employee Motivation and Customer services provided by the Ritz Carlton. His moto, creto, expansion plan and uniqueness about them.
History of taj hotel, introduction, marketing mix of taj hotel product, price, place, promotion, physical evidence, process, people, targeteing of taj hotel, segmentation, and diffrentiation, overview of taj hotel
Marriott International, Inc. is an American diversified hospitality company that manages and franchises a broad portfolio of hotels and related lodging facilities. Founded by J. Willard Marriott, the company is now led by President and Chief Executive Officer Arne Sorenson. Today, Marriott International has more than 3,800 properties in over 74 countries and territories around the world.
This presentation gives you an insight into the world of The Ritz -Carlton and helps you understand via marketing fundamentals why designing and managing services are of utmost importance.
This a pdf version of the original ppt. It gives you the insights of the world of The Ritz-Carlton and helps you understand why it became so successful via marketing concepts
1.The Ritz-Carlton Understands the Value of Every Employee. If you’ve ever held a job where you didn’t feel appreciated, you understand how frustrating it can be. Heck, you probably didn’t care about the company, right? Well, the Ritz-Carlton avoids this pitfall by valuing every employee. By empowering the employee, the hotel creates a staff that is passionate about the hotel, its services, and its success. Furthermore, happier employees mean happier guests. In fact, the Ritz-Carlton has empowered employees so much that they have the ability to spend up to $2,000 to ensure guests have an enjoyable stay without seeking permission from management.
2.The Ritz-Carlton Defines its Brand. If you want to improve the public image of your brand, then what better way is there to do so than by defining it yourself? The Ritz-Carlton does this by telling stories about the hotel through its online content strategy. Their Stories that Stay with You page elaborates on ways in which their employees and the greater hotel have gone out of their way to ensure a great stay for guests. The Ritz-Carlton is excellent at not only framing their stories, but in behaving in such a way – providing great customer service at every level – that great stories happen.
3.The Ritz-Carlton Abides By its Standards. Forget unwritten rules or laws. The Ritz has 12 Service Values that are etched into every employee’s memory. By requiring that everyone on the payroll memorize the company’s golden standards, the Ritz showcases the fact that they are genuinely passionate about their standards and commitment to customer service. Likewise, be sure to establish internal and external standards for your brand and hold your entire team accountable to them to ensure an incredible customer experience!
For over a century, the Ritz-Carlton Hotel has defined itself as the standard for quality and luxury in the hotel industry. While the ritzy Ritz-Carlton is flush with grandiose chandeliers and staircases, it’s the customer service and brand differentiation that’s given the hotel its staying power. By implementing pizazz into your marketing strategy, you’ll give your business a more powerful presence in the real context of B2B relations.
Superior service providers consciously strive to create a memorable customer experience by nurturing a culture for 'serving' . They go beyond efficient and effective service design to bring spirituality in service .Superior service delivery requires managing customer expectations and incorporating self service technologies .Customers' expectations play a crucial role in this .
This case study is an example of designing and managing services .
Marriott International, Inc. is an American diversified hospitality company that manages and franchises a broad portfolio of hotels and related lodging facilities. Founded by J. Willard Marriott, the company is now led by President and Chief Executive Officer Arne Sorenson. Today, Marriott International has more than 3,800 properties in over 74 countries and territories around the world.
This presentation gives you an insight into the world of The Ritz -Carlton and helps you understand via marketing fundamentals why designing and managing services are of utmost importance.
This a pdf version of the original ppt. It gives you the insights of the world of The Ritz-Carlton and helps you understand why it became so successful via marketing concepts
1.The Ritz-Carlton Understands the Value of Every Employee. If you’ve ever held a job where you didn’t feel appreciated, you understand how frustrating it can be. Heck, you probably didn’t care about the company, right? Well, the Ritz-Carlton avoids this pitfall by valuing every employee. By empowering the employee, the hotel creates a staff that is passionate about the hotel, its services, and its success. Furthermore, happier employees mean happier guests. In fact, the Ritz-Carlton has empowered employees so much that they have the ability to spend up to $2,000 to ensure guests have an enjoyable stay without seeking permission from management.
2.The Ritz-Carlton Defines its Brand. If you want to improve the public image of your brand, then what better way is there to do so than by defining it yourself? The Ritz-Carlton does this by telling stories about the hotel through its online content strategy. Their Stories that Stay with You page elaborates on ways in which their employees and the greater hotel have gone out of their way to ensure a great stay for guests. The Ritz-Carlton is excellent at not only framing their stories, but in behaving in such a way – providing great customer service at every level – that great stories happen.
3.The Ritz-Carlton Abides By its Standards. Forget unwritten rules or laws. The Ritz has 12 Service Values that are etched into every employee’s memory. By requiring that everyone on the payroll memorize the company’s golden standards, the Ritz showcases the fact that they are genuinely passionate about their standards and commitment to customer service. Likewise, be sure to establish internal and external standards for your brand and hold your entire team accountable to them to ensure an incredible customer experience!
For over a century, the Ritz-Carlton Hotel has defined itself as the standard for quality and luxury in the hotel industry. While the ritzy Ritz-Carlton is flush with grandiose chandeliers and staircases, it’s the customer service and brand differentiation that’s given the hotel its staying power. By implementing pizazz into your marketing strategy, you’ll give your business a more powerful presence in the real context of B2B relations.
Superior service providers consciously strive to create a memorable customer experience by nurturing a culture for 'serving' . They go beyond efficient and effective service design to bring spirituality in service .Superior service delivery requires managing customer expectations and incorporating self service technologies .Customers' expectations play a crucial role in this .
This case study is an example of designing and managing services .
The Ritz-Carlton Hotel Company, L.L.C. is the parent company to the luxury hotel chain, The Ritz-Carlton Hotels. Ritz-Carlton operates 87 luxury hotels and resorts in major cities and resorts in 29 countries and territories.
It's not every day, or everywhere, that you find the uncommon. Add a touch of rarity to your Vail Valley adventure, in a mountainside setting brimming with possibility. Park Hyatt Beaver Creek Resort and Spa is a place where rare and unexpected pleasures are woven seamlessly into the fabric of each day. From the hotel’s winter ski in-ski out access in the village, to the thrill of white-water rafting, hiking and outdoor adventures for all seasons, the best of Beaver Creek is waiting for you, just outside our doors.
Team One created a new brand platform for The Ritz Carlton. The "Let Us Stay With You" campaign declares the company's point of view by defining those things that characterize luxury. The Ritz Carlton is now using this platform as its operating platform for all of its hotels. Hear from the team behind the work about the challenges and results of this campaign.
Presenters: Allison Sitch, vp, global public relations, The Ritz-Carlton @ritzcarlton
Nick Teare, global group account director, Team One @TeamOneUSA
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June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
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Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
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2. Table Of Content
o Introduction
o History
o About hotel group
o Vision and Mission Statement
o Management Trainee Program
o Imaginary of Website
o About hotel property
1. Classification
2. Room division
3. Restaurants
4. Service provided
5. Programs Conducted
o Loyalty Program
o CSR activities
o Books & Magazine on Ritz Carlton
o Awards
o Latest Update
o Conclusion
o Source
3. Introduction
o Ritz Carlton hotel company is a luxury, formal and
interactive service providing hotel
o Employees are trained in a way that they can anticipate
guests need.
4. History
o Cesar Ritz was the founder of Ritz Carlton hotels.
o Pioneers Of
Cesar Ritz Chef. Auguste Escoffier
5. About Hotel Company
o Ritz Carlton is owned by Marriott hotel company
o Bill Marriott is Chairperson
o Herve Humbler is CEO
o There in all 81 hotels in 26 countries
o About Logo
6. Vision and Mission Statement
Ritz Carlton Gold Standards
1. Credo
2. Motto
3. The three steps of service
4. Service value
5. The sixth Diamond
6. The Employee promise
7. Management trainee program
o Program is of seven days
o The program is known as “Seven Day Countdown”
o The program provides it’s staff with intensive training, and
to make them understand their Gold Standards.
8. Imaginary of Website
o The website is very lively
o Give the sense of beautiful service and ambience created at Ritz
Carlton hotel
o Easily accessible
9. About Resort property
o Ritz Carlton resort Dubai is 13 years old property
o Is spread over 35,000 sq feet area
o Near to Emirates golf club, JBR walking path through malls
and restaurants
o A 148 rooms resort.
11. 2.Rooms Division
Consist of No of rooms
1. Club Level Room 60
2. Suites Room 33
3. Rooms 55
Divided according to sq feet area and service provided.
o Check In and Check Out timings
19. 4.Service Provided
o Fitness Club
o Valet Parking
o Dining rooms
o Shopping Area
o Local Information
o Currency Exchange
o Travelling facility
o Business Class service
o Smoking Zone
o Wi Fi connection
o Spa
20. 5.Programs Conducted
o Cultural Programs and Events
o Name
1. Amaseena
2. Seafood Galore
3. Blue Jade
4. Gin & Tonic festival
5. Business lunch
6. Table for two
o Programs for kids
o Name
1. Beach on rock
2. Color my world
3. Mini chef day
4. Career day
5. Fitness is fun
6. Body fit kid
7. Science day
21. Loyalty Program
o Known as Ritz Carlton Reward Club
o Need to create account on it’s website
o Get rewards on staying in hotel
o Get Airline tickets.
22. CSR activity
o Known as “Community Footprints”
o Main goal is to preserve nature and environment
23. Books & Magazine on Ritz Carlton
o The Trumpet of Swan o Magazine
25. Latest Update
o Upcoming hotels of Ritz Carlton are:
1. The Ritz-Carlton, Rancho Mirage
2. The Ritz-Carlton, Kyoto
3. The Nile Ritz-Carlton, Cairo
4. The Ritz Carlton, Banglore
And many more upcoming project of Ritz Carlton hotel
company
26. Conclusion
o Premium level of service provided by employees.
o High level of dining experience
o A beautiful ambience created at every Ritz Carlton location
o One of the most influential CSR activity