Credit Crunch

Ian Warrilow is a managing director who specializes in business strategy. He discusses how businesses can survive and thrive during an economic downturn. To reduce costs, he recommends analyzing expenses, renegotiating non-essential services, and making difficult staffing decisions. To increase sales, he suggests getting referrals, showcasing your business at events, and ensuring all clients use your full range of services. For future success, focus on high-value relationships, differentiate your business through interest in clients, and add value by making their lives easier with information and solutions.