1. The document provides advice for businesses on preparing for Brexit by assessing potential threats and opportunities, considering options to mitigate threats, and developing strategies to turn challenges into positive outcomes. 2. It recommends businesses ask questions about how Brexit may impact their operations and profitability, how much time they have to prepare, and what options they have. 3. The document also discusses strategies that successful companies used to survive the 2008 recession, such as adding more value for customers, innovating processes, and investing in the business.