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credencials 2016
- 2. The creative agency of Havas group. A Global Communication Group, multi-cultural and decentralized, with presence in more than 100 countries, with an extensive network of fully owned agencies and affiliates.
- 4. Advertising Age, Agency#1 in global clients.#1Agency for GlobalAccounts – 5 Years in a Row Source: Advertising Age, December 6, 2010
- 5. A unique approach: Havas Village: Paris New York Chicago Boston (Arnold) Milan Madrid Denmark Hungary Austria Dubai Singapore Taiwan Delhi Beijing Kuala Lumpur Sydney 2014: Sao Paulo Brussels Amsterdam 2016: London Havas Village.
- 6. Havas Village. CLIENTE º All communication disciplines in one place: digital, mobile, social media, advertising, direct marketing, media planning and buying, corporate communications, sales promotion, healthcare communications, design, human resources, sports marketing, public relations, research and more.
- 7. Our purpose. We want to efficiently contribute to our client’s business being leaders connecting people & brands through creativity, media and innovation.
- 9. our scope of work and way of working. digital ATL social retail data trans media BTL CRM A single point of contact for the customer. A coordinator to manage and lead the all the comms disciplines.
- 11. our methodology. CATEGORY DRIVER BRAND DNA CREATIVE BUSINESS IDEAS ® CONSUMER ASPIRATIONS CBI: Creative Business Ideas. Develop creative ideas that contribute to effectively grow the business of our clients, involving the consumer in a whole new relationship with the brand from the integration of all areas of marketing.
- 12. prosumer reports. HAVAS WORLDWIDE COMMUNITIES AND CITIZENSHIP: Redesigned for a New World Vol. 15, 2013 ®
- 13. Havas VR.YOU HAVE TO EXPERIENCE IT TO BELIEVE IT. Unlike anything you've ever seen, we're creating an entirely new means of storytelling.
- 19. Antena 3 First Vr world Tv News. https://www.youtube.com/watch? v=_UPWRHuOXQ4&index=2&list=PLtVZGodQ3I6NcY3Dj4O84Flfz0eCGyXxu
- 20. the team.
- 21. Rafa has been working on advertising since 1991. Bachelor of Arts in Business Administration. Major in Marketing. He has worked at JWT, Saatchi & Saatchi and Vitruvio Leo Burnett and before joining Havas WW, he worked almost 10 years at El Laboratorio as General Director and partner. Throughout his career, Rafa has worked for strategic clients and very focused on results of all areas, hygiene, food sector, automotive and telephony services, including: Procter & Gamble, Mercedes, Volvo, R Cable Gallego, Kellogg´s, McDonald´s, J&J, Visa, Hewlett-Packard, Phillip Morris, Repsol, Acer, Vileda. He considers the agency as a continuation of the client and defends that the best strategies and creativities comes from the best business relations between both sides. More personal… He’s married and has 3 girls. He loves life, nature and open-air sports. Rafael Silvela Director General
- 22. After 20 years, Manuel has worked in the best Spanish agencies. Saatchi & Saatchi, RZR, Tiempo BBDO, Valmorisco, DDB (Creative Director), El Laboratorio (Partner), Yslandia (Partner), Cheil Worldwide (Chairman of the Europen Creative Board, ECD Spain & Portugal), Ogilvy & Mather Advertising as Chief Creative Director and, finally, Havas Worldwide Spain. Manuel has won 9 Cannes lions, 21 “El Sol” awards (including 1 Grand Prix), 3 gold, 1 Silver and 1 Bronze at the Spanish Efi Awards, 6 FIAP, Eurobest, New York Festival and more than 35 mentions in the Spanish Creative’s Club anuary. Manuel has been Jury at the Eurobest, El Sol, El Ojo de Iberoamérica, and president of the Jury of the JCDecaux outdoor Advertising Festival. More personal… Married, with 3 kids, 2 dogs, 1 bird. Manuel Montes Director General Creativo
- 23. Alberto is Havas WW Spain´s Strategy and Accounts General Director. He has been head of Strategy at Euro RSCG and BBDO, Clients Services Manager at MRM (McCann) and Orbital BBDO, where he worked for several markets and clients. He also worked as Marketing Director for Greenpeace, Prisacom (PRISA), Hosup.com, and Advertising, Research and PR Manager for Mapfre Vida. Alberto was key planner for clients such as: Peugeot, Chivas, Greenpeace, Endesa, BBVA, Simyo, Abbott, Banesto, Puleva, Kraft Foods, Grefusa, Vodafone, Telefónica, Nivea, Vichy, Diageo, Volvo, L’Oréal. More personal… Alberto has an MBA from IESE, Master in Marketing and graduated in economics for the Universidad Autónoma. He is married and has two children. He enjoys windsurf, design, decor, tennis, food and music. Alberto Zschiesche Director General de Cuentas y Estrategia
- 24. Alfonso Aznar Director General Digital Spain Alfonso´s career started in the digital world after he graduated from Advertising and PR and finished his Executive MBA. He leaded 3 reknown agencies in the digital sector (Storm, Mas Madera, Grey). He actually leads the interactive unit for Havas Worldwide Spain. Alfonso developed projects for clients such as: Telefónica, Movistar, BBVA, Peugeot, Endesa, Banco Santander, Cajamadrid, Procter & Gamble, Cadbury Schweppes, Diageo, Metrovacesa, Inditex, LG, Carrefour, L‘Oréal, Madrid City Council, Dominos Pizza… More personal… He is married and has two kids, a 3 years old boy and a 7 years old girl. He loves extreme sports. He practices surf, skate, agressive roller and airsoft (he manages the matches and the unique social network in Spain of this sport). He is passionate about techonology and videogames.
- 26. ...