The document outlines a meal preparation service called "Fuel Factory" that allows customers to order customized, pre-prepared meals tailored to their dieting needs. The service plans meals in advance that are prepared and available for pickup for hours, days or weeks. It aims to help customers eat smarter, save time, and avoid cheating on their diets. Key competitors include similar meal kit companies. The service sees its competitive advantages as being highly customized to diets and accessible nearly all hours. Target markets are fitness enthusiasts, busy people, and athletes.

1. Vision & Mission
“Fuel Factory”: Order food custom for
your dieting needs post-workout.
Key Product/Service
Plan your meals in advance and have
them prepared for you ahead of time for
the hour, the day, or the week.
Attributes
Eat Smarter, Convenience, Preparation,
Time Saver, Simple
Key Competitors
• Energy Kitchen • Dig Inn
• Nutrisystem • Energy Fuel
Competitive Advantage
Highly tailored to your diet needs.
Accessible 20 hrs/7 days a week
Franchises can be at every
Value Proposition
Less worrying about cheating on diet
Be prepared and save time
Key Stakeholders
Gyms, Members,
Target Market
Fitness People, Busy people
On the Go

2. Order food custom for your dieting needs post-workout.
Vision & Mission

3. Plan your meals in
advance and have
them prepared for
you ahead of time for
the hour, the day, or
the week.
Key Product/Service

4. Eat Smarter, Convenience, Preparation,
Time Saver, Simple
Less worrying about cheating on diet
Be prepared and save time
Attributes
Value Proposition

5. Key Competitors

6. Key Competitors

7. Key Stakeholders

8. Competitive Advantage

9. Body Builders, Fitness,
Figure Competitors,
Athletes, Actors, Actresses.
Models,
Target audience