Creative thinking
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'Creative Thinking' speech by Giovanni Carazzo, TEDxRoma. Presentation by Srujan Dasari, during internship by Prof.Sameer Mathur, IIM Lucknow.
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Creative thinking
Creativity is the last remaining legal way of having unfair advantage over competition. One can also require big picture thinking. Creative thinking is quite an easy to tap few tips & tricks
Creative Thinking- Practical Discussion
Creative thinking or Out of the BOX thinking is one of the most important factor in your personal growth and growth in connected organization.
CRAETIVE THINKING - Creative Thinking (7)
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Creative Thinking for small business
This document discusses the importance of creative thinking for business success in the 21st century. It notes that both left brain, logical thinking and right brain, creative thinking are needed. It provides tips for cultivating creative thinking, such as being curious, making connections, challenging assumptions, mind mapping, and giving ideas time to grow. The document recommends tapping into both sides of the brain for creativity, not just one side. It suggests most people are not trained for creative thinking in schools or work, but that creative thinking is natural and easy to access with the right techniques.
Creative thinking
The document discusses creative thinking and the elements needed to generate ideas. It defines creativity as imagining or inventing something new. Creative thinking is a skill that can be learned, not a talent, and it improves teamwork and productivity. Brainstorming is presented as a technique for generating ideas by gathering a list spontaneously from group members. The 5 Whys technique is also described as a method to determine the root cause of problems by asking why 5 times. Finally, the document states that creativity requires passion, knowledge, and experience.
CREATIVE THINKING - Critical Thinking
Hi semua, terima kasih sudah berkunjung kesini 😆 Semua file yang diupload adalah materi perkuliahan. Nah... materi ini dari dosen yang dikhususkan untuk teman-teman kelas #manabeve 💚
Biar gampang diakses, yah masukin sini aja kan😆 Sekalian membantu kalian yang mungkin butuh beberapa konten dalam file-file ini.
Jangan lupa di like yah 💙 Kalau mau dishare atau didownload PLEASE MINTA IZIN dulu oke??
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ASK FOR PERMISSION ▶ itsmeroses@mail.ru
Kalau kesulitan untuk mendownload FEEL FREE untuk email ke aku🔝🔝🔝🔝
[DISCLAIMER] Mohon banget kalau udah didownload. Kemuadian ingin dijadikan materi atau referensi. Jangan lupa cantumkan sumbernya. Terima kasih atas pengertiannya💖
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Materi details :
Coming soon ")
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MEET CLASS FELLAS💚
Instagram ▶ https://www.instagram.com/manabeve
Blog ▶ https://manabeve.blogspot.com
Email ▶ manabeve@gmail.com
------------------------------------------------------------
LET'S BECOME FRIENDS WITH ME💜
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Creative thinking
Creative thinking and problem solving require challenging assumptions and looking at problems from new perspectives. Some tools for creative thinking include random input, where ideas are generated from random words, and SCAMPER, which involves substituting, combining, adapting, modifying, finding new purposes, eliminating, or reversing elements of a problem. Brainstorming is a technique where a group generates many ideas without criticism to solve a problem, with the goal of quantity over quality. Effective brainstorming requires clearly defining the challenge and using criteria to evaluate ideas after the session. These creative thinking tools can help generate new solutions to issues like employee lateness or low satisfaction.
Creative Thinking and Problem Solving
This document discusses creative problem solving and provides several quotes related to problem solving from notable figures such as Winston Churchill, Michael J. Gelb, Ray Bradbury, Tom Connelly, Albert Einstein, Henry Ford, and Mary Kay Ash. It was developed by students in a computer class to understand creative thinking and problem solving.
Recommended
Creative thinking
Creativity is the last remaining legal way of having unfair advantage over competition. One can also require big picture thinking. Creative thinking is quite an easy to tap few tips & tricks
Creative Thinking- Practical Discussion
Creative thinking or Out of the BOX thinking is one of the most important factor in your personal growth and growth in connected organization.
CRAETIVE THINKING - Creative Thinking (7)
Hi semua, terima kasih sudah berkunjung kesini 😆 Semua file yang diupload adalah materi perkuliahan. Nah... materi ini dari dosen yang dikhususkan untuk teman-teman kelas #manabeve 💚
Biar gampang diakses, yah masukin sini aja kan😆 Sekalian membantu kalian yang mungkin butuh beberapa konten dalam file-file ini.
Jangan lupa di like yah 💙 Kalau mau dishare atau didownload PLEASE MINTA IZIN dulu oke??
Biar ngga salah paham cuy😆
ASK FOR PERMISSION ▶ itsmeroses@mail.ru
Kalau kesulitan untuk mendownload FEEL FREE untuk email ke aku🔝🔝🔝🔝
[DISCLAIMER] Mohon banget kalau udah didownload. Kemuadian ingin dijadikan materi atau referensi. Jangan lupa cantumkan sumbernya. Terima kasih atas pengertiannya💖
------------------------------------------------------------
Materi details :
Coming soon ")
------------------------------------------------------------
MEET CLASS FELLAS💚
Instagram ▶ https://www.instagram.com/manabeve
Blog ▶ https://manabeve.blogspot.com
Email ▶ manabeve@gmail.com
------------------------------------------------------------
LET'S BECOME FRIENDS WITH ME💜
Instagram ▶ https://www.instagram.com/ameldiana3
Twitter ▶ https://www.twitter.com/amlediana3
Creative Thinking for small business
This document discusses the importance of creative thinking for business success in the 21st century. It notes that both left brain, logical thinking and right brain, creative thinking are needed. It provides tips for cultivating creative thinking, such as being curious, making connections, challenging assumptions, mind mapping, and giving ideas time to grow. The document recommends tapping into both sides of the brain for creativity, not just one side. It suggests most people are not trained for creative thinking in schools or work, but that creative thinking is natural and easy to access with the right techniques.
Creative thinking
The document discusses creative thinking and the elements needed to generate ideas. It defines creativity as imagining or inventing something new. Creative thinking is a skill that can be learned, not a talent, and it improves teamwork and productivity. Brainstorming is presented as a technique for generating ideas by gathering a list spontaneously from group members. The 5 Whys technique is also described as a method to determine the root cause of problems by asking why 5 times. Finally, the document states that creativity requires passion, knowledge, and experience.
CREATIVE THINKING - Critical Thinking
Hi semua, terima kasih sudah berkunjung kesini 😆 Semua file yang diupload adalah materi perkuliahan. Nah... materi ini dari dosen yang dikhususkan untuk teman-teman kelas #manabeve 💚
Biar gampang diakses, yah masukin sini aja kan😆 Sekalian membantu kalian yang mungkin butuh beberapa konten dalam file-file ini.
Jangan lupa di like yah 💙 Kalau mau dishare atau didownload PLEASE MINTA IZIN dulu oke??
Biar ngga salah paham cuy😆
ASK FOR PERMISSION ▶ itsmeroses@mail.ru
Kalau kesulitan untuk mendownload FEEL FREE untuk email ke aku🔝🔝🔝🔝
[DISCLAIMER] Mohon banget kalau udah didownload. Kemuadian ingin dijadikan materi atau referensi. Jangan lupa cantumkan sumbernya. Terima kasih atas pengertiannya💖
------------------------------------------------------------
Materi details :
Coming soon ")
------------------------------------------------------------
MEET CLASS FELLAS💚
Instagram ▶ https://www.instagram.com/manabeve
Blog ▶ https://manabeve.blogspot.com
Email ▶ manabeve@gmail.com
------------------------------------------------------------
LET'S BECOME FRIENDS WITH ME💜
Instagram ▶ https://www.instagram.com/ameldiana3
Twitter ▶ https://www.twitter.com/amlediana3
Creative thinking
Creative thinking and problem solving require challenging assumptions and looking at problems from new perspectives. Some tools for creative thinking include random input, where ideas are generated from random words, and SCAMPER, which involves substituting, combining, adapting, modifying, finding new purposes, eliminating, or reversing elements of a problem. Brainstorming is a technique where a group generates many ideas without criticism to solve a problem, with the goal of quantity over quality. Effective brainstorming requires clearly defining the challenge and using criteria to evaluate ideas after the session. These creative thinking tools can help generate new solutions to issues like employee lateness or low satisfaction.
Creative Thinking and Problem Solving
This document discusses creative problem solving and provides several quotes related to problem solving from notable figures such as Winston Churchill, Michael J. Gelb, Ray Bradbury, Tom Connelly, Albert Einstein, Henry Ford, and Mary Kay Ash. It was developed by students in a computer class to understand creative thinking and problem solving.
Creative Thinking
The document discusses how visual and creative thinking can be inspired by characters like Peter Pan and Willy Wonka who use their imagination freely. It argues that in today's fast-paced world, people have less time for creative activities and find it harder to innovate and produce new ideas. The document suggests that visual thinking techniques using pictures could help solve problems and communicate clearly in an increasingly competitive environment that leaves little room for creativity.
Creative thinking
This document discusses creativity and creative thinking. It provides 12 reasons why developing creativity is important, such as maximizing human potential, solving problems, and adapting to change. It also discusses 32 traits of creative people, including being sensitive, questioning, flexible, and risk-taking. Finally, it outlines various techniques for creative thinking like brainstorming, lateral thinking, and mind mapping that can generate new ideas.
Lecture 5: Creative Thinking
The document discusses various aspects of creative thinking such as open-mindedness, curiosity, observation, analysis, synthesis, imagination, experimentation, and developing a beginner's mind. It provides definitions and techniques for each concept. For observation, it discusses improving observation skills as well as challenges like inattentional blindness and distractions. For experimentation, it notes that an experiment is used to verify or validate a hypothesis. Developing a beginner's mind encourages taking one step at a time with an open and inquisitive approach.
Creative and Critical Thinking
Critical, creative thinking involves the imaginative, unrestricted, rigorous examination of concepts. It is important to develop in students because creativity is the most crucial factor for future success, according to an IBM study. While it can be challenging to teach critical, creative thinking in classrooms, there are strategies that can help make it more motivational and experimental for students, such as questioning techniques, thinking keys, voluntary participation, and focusing on curiosity and connections over compliance and right answers.
Critical And Creative Thinking Henderson
A workshop given to elementary school teachers about using creative and critical thinking in the elementary school classroom. Strategies, definitions, and tools are provided.
Creative Thinking
Creativity and innovation are related but different concepts. Creativity involves reinterpreting something that already exists, while innovation creates something entirely new. Both require knowledge in the relevant domain. Factors that can limit creativity include a lack of knowledge, an unsupportive environment, low self-esteem, and not having a creative process or method. However, all humans have an innate creative ability, even if the ability to express it varies between individuals. Having the right environment, confidence, and process can help unlock our creativity.
Visual and Creative Thinking:What We Learned From Peter Pan and Willy Wonka
Presentation on Visual and Creative Thinking. The presentation explores how professional in all fields can apply creative and visual thinking skills to their work as well as why people ignore the talents that made them naturally creative as children. He will discuss the myths that people hold about creativity, why they exist and how you can overcome them.
Creative thinking & Six thinking Hats
1. The document discusses various types of thinking including critical thinking, creative thinking, linear thinking, and random thinking.
2. It contrasts critical thinking and creative thinking, noting that critical thinking involves analysis and judgment while creative thinking is expansive, non-judgmental, and focuses on developing unique ideas.
3. The document presents models for thinking including the kayak with two paddles representing critical and creative thinking, and the six thinking hats method which categorizes different types of thinking into white, red, black, yellow, green, and blue hats.
Creative Thinking
Creativity is the ability to imagine or invent something new and to use imagination to transcend traditional ideas. The document discusses tools for creative thinking like the Six Thinking Hats method, paradigms, and mind mapping. It asserts that creativity is a skill that can be learned and emphasizes that creative thinking allows for easier problem solving and a more interesting world.
Critical thinking powerpoint
Critical thinking is reflective reasoning about beliefs and actions used to determine if claims are true. It traces to Socratic questioning in Ancient Greece and involves examining propositions to assess if they correspond to reality. Critical thinking requires skills like observation, interpretation, evaluation, and inference as well as intellectual traits like open-mindedness, integrity, and courage. The purpose is to use reason to improve the quality of thinking on any subject.
What is creative thinking, why do we need it and how do we learn it
Creative thinking is a process that allows one to look at problems in new ways and generate unique ideas. It involves becoming flexible and thinking illogically. We need creative thinkers to solve problems and develop better solutions. Everyone is capable of learning creative thinking through repeatable processes and techniques. For example, one can capture ideas from dreams, which the subconscious continues to generate while sleeping. It is important to separate problem-solving into understanding the situation and generating alternative solutions rather than settling on the first idea. NASA initially spent over $100 per pencil but a privately-developed ballpoint pen functioned in space for just $6 per unit, showing the value of creative thinking.
Creative Thinking & Problem Solving
This document discusses various techniques for creative thinking and problem solving. It describes critical thinking as the process of conceptualizing, applying, analyzing, synthesizing, and evaluating information to guide belief and action. Creative thinking is described as looking at problems from a fresh perspective to suggest unorthodox solutions. Other techniques discussed include divergent thinking to generate many ideas, convergent thinking to derive the best solution, brainstorming to produce quantity of ideas without judgment, and the six thinking hats method to separate thinking modes. The document provides examples and guidelines for effectively applying these creative problem solving techniques.
Creative Thinking Presentation
This document provides an overview of creative thinking techniques. It discusses critical thinking versus creative thinking, with creative thinking focusing on exploring ideas and finding multiple solutions rather than just one. Common creative thinking techniques are then outlined, including brainstorming, idea generating questions, checklists, and block busting techniques. Brainstorming guidelines emphasize suspending judgment, thinking freely, and building on others' ideas. The document also addresses characteristics of creative people and attitudes that can block creativity.
Creative Thinking Skills
The document discusses various tools and techniques for managing creative thinking skills and overcoming conceptual blocks to creativity. It describes attribute listing, brainstorming, visioning, the Kipling method, problem statements, and challenge methods as tools for defining problems, creating new ideas, and developing a creative climate. It also discusses types of conceptual blocks like constancy, compression, and complacency that can limit creative thinking.
Creative thinking skills for hr managers PPT Slides
This document provides an overview of creativity skills for HR managers. It discusses conceptual blocks to creativity such as constancy, compression, and complacency. The three components of creativity are expertise, motivation, and creative thinking skills. Tools for defining problems creatively include the Kipling method, problem statements, and challenge methods. Brainstorming, attribute listing, and visioning are presented as tools for generating new ideas. Finally, the document outlines characteristics that support an organizational climate conducive to creativity, such as risk-taking, open information sharing, and rewarding innovators.
Creative Thinking
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
State of the Word 2011
The document discusses the benefits of exercise for both physical and mental health. It notes that regular exercise can reduce the risk of diseases like heart disease and diabetes, improve mood, and reduce feelings of stress and anxiety. The document recommends that adults get at least 150 minutes of moderate exercise or 75 minutes of vigorous exercise per week to gain these benefits.
Creative,Out-of-the-box Thinking
In today’s world creative thinking is an essential tool to stand out of the crowd. This presentation highlights the tips and methods suggested by Giovanni Corazza in his inspiring speech at TED.
Creative Thinking:Out of the box
it corresponds to Creative thinking - how to get out of the box and generate ideas: Giovanni Corazza at TEDxRoma
.
presented by-- NANDINI GUPTA
AKGEC, GHAZIABAD
Creative Thinking , How to get out of the box and generate idea - Giovanni C...
This document discusses creative thinking and generating out-of-the-box ideas. It notes that Walt Disney was initially rejected for lacking creativity, but later ruled the world of creativity. The presenter argues that it is not our minds that cannot think outside the box, but the boundaries between what we know and what we haven't thought about. To generate creative, out-of-the-box ideas requires combining convergent and divergent information. The presentation also stresses the importance of an open mind, stimulating a creative environment, and allowing divergent information and disciplines to mix in order to challenge boundaries.
Crative thinking
Thinking outside the box is a necessity for human dignity. To think outside the box, one must go beyond convergent information and boundaries in the mind by generating divergent ideas. Evaluating ideas without prejudice is important, as a new idea may solve problems in unexpected ways. It is best to introduce divergent ideas when the environment is receptive to new information and change.
Crative thinking-thinking out of the box
Thinking outside the box is necessary for human dignity. To think outside the box, one must go beyond convergent information and gather divergent information to cross boundaries in the mind between what is known and what has been considered. New ideas should be evaluated on their own merits rather than resisted due to natural skeptical mechanisms, and should only be applied when the environment is receptive to divergent thinking.
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Creative Thinking
The document discusses how visual and creative thinking can be inspired by characters like Peter Pan and Willy Wonka who use their imagination freely. It argues that in today's fast-paced world, people have less time for creative activities and find it harder to innovate and produce new ideas. The document suggests that visual thinking techniques using pictures could help solve problems and communicate clearly in an increasingly competitive environment that leaves little room for creativity.
Creative thinking
This document discusses creativity and creative thinking. It provides 12 reasons why developing creativity is important, such as maximizing human potential, solving problems, and adapting to change. It also discusses 32 traits of creative people, including being sensitive, questioning, flexible, and risk-taking. Finally, it outlines various techniques for creative thinking like brainstorming, lateral thinking, and mind mapping that can generate new ideas.
Lecture 5: Creative Thinking
The document discusses various aspects of creative thinking such as open-mindedness, curiosity, observation, analysis, synthesis, imagination, experimentation, and developing a beginner's mind. It provides definitions and techniques for each concept. For observation, it discusses improving observation skills as well as challenges like inattentional blindness and distractions. For experimentation, it notes that an experiment is used to verify or validate a hypothesis. Developing a beginner's mind encourages taking one step at a time with an open and inquisitive approach.
Creative and Critical Thinking
Critical, creative thinking involves the imaginative, unrestricted, rigorous examination of concepts. It is important to develop in students because creativity is the most crucial factor for future success, according to an IBM study. While it can be challenging to teach critical, creative thinking in classrooms, there are strategies that can help make it more motivational and experimental for students, such as questioning techniques, thinking keys, voluntary participation, and focusing on curiosity and connections over compliance and right answers.
Critical And Creative Thinking Henderson
A workshop given to elementary school teachers about using creative and critical thinking in the elementary school classroom. Strategies, definitions, and tools are provided.
Creative Thinking
Creativity and innovation are related but different concepts. Creativity involves reinterpreting something that already exists, while innovation creates something entirely new. Both require knowledge in the relevant domain. Factors that can limit creativity include a lack of knowledge, an unsupportive environment, low self-esteem, and not having a creative process or method. However, all humans have an innate creative ability, even if the ability to express it varies between individuals. Having the right environment, confidence, and process can help unlock our creativity.
Visual and Creative Thinking:What We Learned From Peter Pan and Willy Wonka
Presentation on Visual and Creative Thinking. The presentation explores how professional in all fields can apply creative and visual thinking skills to their work as well as why people ignore the talents that made them naturally creative as children. He will discuss the myths that people hold about creativity, why they exist and how you can overcome them.
Creative thinking & Six thinking Hats
1. The document discusses various types of thinking including critical thinking, creative thinking, linear thinking, and random thinking.
2. It contrasts critical thinking and creative thinking, noting that critical thinking involves analysis and judgment while creative thinking is expansive, non-judgmental, and focuses on developing unique ideas.
3. The document presents models for thinking including the kayak with two paddles representing critical and creative thinking, and the six thinking hats method which categorizes different types of thinking into white, red, black, yellow, green, and blue hats.
Creative Thinking
Creativity is the ability to imagine or invent something new and to use imagination to transcend traditional ideas. The document discusses tools for creative thinking like the Six Thinking Hats method, paradigms, and mind mapping. It asserts that creativity is a skill that can be learned and emphasizes that creative thinking allows for easier problem solving and a more interesting world.
Critical thinking powerpoint
Critical thinking is reflective reasoning about beliefs and actions used to determine if claims are true. It traces to Socratic questioning in Ancient Greece and involves examining propositions to assess if they correspond to reality. Critical thinking requires skills like observation, interpretation, evaluation, and inference as well as intellectual traits like open-mindedness, integrity, and courage. The purpose is to use reason to improve the quality of thinking on any subject.
What is creative thinking, why do we need it and how do we learn it
Creative thinking is a process that allows one to look at problems in new ways and generate unique ideas. It involves becoming flexible and thinking illogically. We need creative thinkers to solve problems and develop better solutions. Everyone is capable of learning creative thinking through repeatable processes and techniques. For example, one can capture ideas from dreams, which the subconscious continues to generate while sleeping. It is important to separate problem-solving into understanding the situation and generating alternative solutions rather than settling on the first idea. NASA initially spent over $100 per pencil but a privately-developed ballpoint pen functioned in space for just $6 per unit, showing the value of creative thinking.
Creative Thinking & Problem Solving
This document discusses various techniques for creative thinking and problem solving. It describes critical thinking as the process of conceptualizing, applying, analyzing, synthesizing, and evaluating information to guide belief and action. Creative thinking is described as looking at problems from a fresh perspective to suggest unorthodox solutions. Other techniques discussed include divergent thinking to generate many ideas, convergent thinking to derive the best solution, brainstorming to produce quantity of ideas without judgment, and the six thinking hats method to separate thinking modes. The document provides examples and guidelines for effectively applying these creative problem solving techniques.
Creative Thinking Presentation
This document provides an overview of creative thinking techniques. It discusses critical thinking versus creative thinking, with creative thinking focusing on exploring ideas and finding multiple solutions rather than just one. Common creative thinking techniques are then outlined, including brainstorming, idea generating questions, checklists, and block busting techniques. Brainstorming guidelines emphasize suspending judgment, thinking freely, and building on others' ideas. The document also addresses characteristics of creative people and attitudes that can block creativity.
Creative Thinking Skills
The document discusses various tools and techniques for managing creative thinking skills and overcoming conceptual blocks to creativity. It describes attribute listing, brainstorming, visioning, the Kipling method, problem statements, and challenge methods as tools for defining problems, creating new ideas, and developing a creative climate. It also discusses types of conceptual blocks like constancy, compression, and complacency that can limit creative thinking.
Creative thinking skills for hr managers PPT Slides
This document provides an overview of creativity skills for HR managers. It discusses conceptual blocks to creativity such as constancy, compression, and complacency. The three components of creativity are expertise, motivation, and creative thinking skills. Tools for defining problems creatively include the Kipling method, problem statements, and challenge methods. Brainstorming, attribute listing, and visioning are presented as tools for generating new ideas. Finally, the document outlines characteristics that support an organizational climate conducive to creativity, such as risk-taking, open information sharing, and rewarding innovators.
Creative Thinking
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
State of the Word 2011
The document discusses the benefits of exercise for both physical and mental health. It notes that regular exercise can reduce the risk of diseases like heart disease and diabetes, improve mood, and reduce feelings of stress and anxiety. The document recommends that adults get at least 150 minutes of moderate exercise or 75 minutes of vigorous exercise per week to gain these benefits.
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Visual and Creative Thinking:What We Learned From Peter Pan and Willy Wonka
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What is creative thinking, why do we need it and how do we learn it
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Creative thinking skills for hr managers PPT Slides
Creative thinking skills for hr managers PPT Slides
Similar to Creative thinking
Creative,Out-of-the-box Thinking
In today’s world creative thinking is an essential tool to stand out of the crowd. This presentation highlights the tips and methods suggested by Giovanni Corazza in his inspiring speech at TED.
Creative Thinking:Out of the box
it corresponds to Creative thinking - how to get out of the box and generate ideas: Giovanni Corazza at TEDxRoma
.
presented by-- NANDINI GUPTA
AKGEC, GHAZIABAD
Creative Thinking , How to get out of the box and generate idea - Giovanni C...
This document discusses creative thinking and generating out-of-the-box ideas. It notes that Walt Disney was initially rejected for lacking creativity, but later ruled the world of creativity. The presenter argues that it is not our minds that cannot think outside the box, but the boundaries between what we know and what we haven't thought about. To generate creative, out-of-the-box ideas requires combining convergent and divergent information. The presentation also stresses the importance of an open mind, stimulating a creative environment, and allowing divergent information and disciplines to mix in order to challenge boundaries.
Crative thinking
Thinking outside the box is a necessity for human dignity. To think outside the box, one must go beyond convergent information and boundaries in the mind by generating divergent ideas. Evaluating ideas without prejudice is important, as a new idea may solve problems in unexpected ways. It is best to introduce divergent ideas when the environment is receptive to new information and change.
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Thinking outside the box is necessary for human dignity. To think outside the box, one must go beyond convergent information and gather divergent information to cross boundaries in the mind between what is known and what has been considered. New ideas should be evaluated on their own merits rather than resisted due to natural skeptical mechanisms, and should only be applied when the environment is receptive to divergent thinking.
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This document is the first issue of the Hive Mind magazine from Flamingo's Cultural Intelligence team. It focuses on the theme of "Forgotten Landscapes" and explores a growing fascination with abandoned and hidden spaces. Contributors include experts from various fields who provide perspectives on why people are drawn to decaying places as a counterpoint to modern obsession with newness and perfection. The issue features a photo essay and articles that discuss concepts like "ruin porn," the Japanese aesthetic of "wabi sabi," and how exploring forgotten places can help provide a sense of perspective.
Creative thinking - How to get out of the box?
This document discusses thinking outside the box and creativity. It argues that thinking outside the box is both easy but difficult, and it is necessary for humans to maintain their dignity. It provides guidance on why think outside the box (to prove yourself different), which box to think outside of (the boundaries of what is known), how to do it (through absurd or innovative ideas), where to go (value long-term thinking about new ideas), what to do there (assess new ideas), and when is the best time (when the environment allows for divergent information and new ideas). The document uses the example of a TEDx talk being held during halftime of a football match to illustrate thinking creatively outside normal constraints.
Out of box thinking
Giovanni Corazza is a professor at the University of Bologna and founder of the Marconi Institute of Creativity. He believes that out-of-the-box thinking is necessary, not a luxury, to overcome frustration and the tendency to stay safely inside our "anthills" of initial conditions and experiences. His message encourages generating more divergent and spicy ideas through long thinking, combining different ideas without killing any prematurely, valuing ideas, and allowing divergent information to mix principles.
&
& is the question we all should ask ourselves every time we have an idea... '& what can I create from this?' '& what can I add to it?' '& who will be influenced by it?' and so forth.
& is a start... a beginning... and a way of being.
Presentation1
This document discusses how to think creatively and generate new ideas by thinking "outside the box." It explains that our normal way of thinking is constrained by boundaries in our minds formed by our experiences and education. To develop creative ideas, it is necessary to combine convergent information we already know with divergent information from new, unknown sources. This involves suspending judgment in an unknown mental space and resisting the urge to return to safe, established ideas. Generating creative thoughts is a process of open-minded association and combination of ideas that occurs rapidly, within a few seconds. The document provides an example of reimagining a TED talk in unconventional ways, like holding it in a stadium, to illustrate thinking outside normal constraints.
Think out of the box
This presentation discusses thinking outside the box and encourages creative thinking beyond established boundaries and norms. It notes that while people often say thinking outside the box is easy, it can actually be difficult. However, thinking creatively is necessary, not a luxury, to avoid having all information and ideas converge onto the same conclusions. The key is expanding one's boundaries of knowledge and allowing divergent information and long-term thinking, even if ideas seem absurd at first, in order to land on beautiful new solutions. Mistakes must be allowed and divergent thinking encouraged for true creative thought to occur.
Foundations creativity
The document discusses creativity from several perspectives:
1. It provides definitions of creativity from various sources, describing it as the human capacity to produce new ideas or inventions that have social or cultural value.
2. It outlines some common misconceptions about creativity, such as the ideas that only geniuses can be creative or that creativity comes from a mysterious place.
3. It discusses attributes of creative thinkers, noting they often tolerate ambiguity, are nonconformists, intrinsically motivated, and prefer complexity.
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This document discusses various strategies for polarizing brands. It provides examples of how some companies have boosted sales by increasing the number of people who hate their brand through controversial ads or attributes. The document suggests companies consider placating critics by addressing complaints, while also poking haters to sway neutral consumers. It advises amplifying a polarizing attribute to differentiate the brand. Creating polarization can drive wedges in the market. The key is for marketers to understand and exploit brand dispersion fueled by social media.
Ideas in Indian Context
Assignment 4.
Created by Srujan Dasari, IIT Kharagpur, during an internship by Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com
Everything is Marketing: Insights from the internship
This presentation contains four modules covered during the internship by Prof. Sameer Mathur (www.IIMInternship.com)
journey of learning
- The document summarizes the journey of Marico Limited, an Indian consumer goods company founded in 1987.
- Marico started as a small edible oils business in 1971 and grew to become a market leader through innovation, market research, brand extensions, and international acquisitions.
- Key aspects of Marico's success include extensive research and development, careful segmentation and targeting of consumer groups, line extensions to satisfy diverse needs, and building brand equity through impactful advertising campaigns.
Competing Against Free
This document analyzes how companies should respond to competitors offering free products or services. It discusses assessing the level of threat and choosing a response. For a major Indian telecom company facing competition from free internet calling services, some potential solutions are proposed: 1) Charge advertising companies and provide discounted call rates to customers, 2) Offer premium paid services with better features, 3) Bundle free services with paid offerings and provide promotional deals, 4) Offer a lower-cost video calling service optimized for slower Indian internet speeds, 5) Develop a trendy youth-oriented service. Responding effectively through strategies like these can allow companies to deal successfully with threats from free competitors.
Final ppt parampreet singh
This presentation summarizes the key topics covered in an internship, including how to present effectively, common presentation mistakes to avoid, and how online reviews and social media have shifted marketing strategies. It discusses concepts like the influence mix and O continuum that show people are less reliant on brand and more influenced by others' opinions online. Companies must track what information sources customers use and adjust their marketing accordingly to succeed in this new environment defined by user reviews and social media.
Disney consumer products, marketing nutrition to children
This document discusses Disney Consumer Products' (DCP) efforts to address childhood obesity by introducing healthier food options. It provides background on DCP's business segments and growth over time. In 2006, amidst concerns that Disney was contributing to obesity, DCP launched "Better For You" nutritional guidelines, reformulating products and limiting treats. It established partnerships, conducted research, and developed three product distribution models to provide healthier choices appealing to both children and parents. The challenges of influencing children's food preferences and balancing nutrition with taste and fun are also examined.
Saxonville sausage company parampreet singh
1. Saxonville Sausage Company produces various pork sausage products and wants to expand their Italian sausage brand called Vivio nationally.
2. They form a task force called Project Score to research expanding Vivio, including focus groups and customer analysis to identify target markets and develop positioning concepts.
3. Project Score recommends positioning Vivio around "Clever Cooking" to attract more buyers, and estimates expanding nationwide could increase Vivio sales over 10 times to $464 million annually.
Branding yoga
This document summarizes the key debates around branding yoga. It discusses how Bikram Choudhary strongly branded his Bikram yoga style through extensive trademarking and patenting, while Tara Stiles took a less regimented approach without intentions to develop a strong brand. The Hindu American Foundation campaigned to acknowledge yoga's Hindu roots, sparking debates around whether yoga belongs solely to Hinduism or can be practiced independently. While history provides some evidence that yoga predated Hinduism, it is also part of other religions. There are reasonable arguments on both sides around whether yoga should or should not be branded.
Branding yoga
This document summarizes a Harvard Business School case study on branding yoga. It outlines different approaches taken by Bikram Choudhary and Tara Stiles in marketing yoga. Bikram strongly branded his hot yoga style, trademarking and patenting his method. Tara Stiles took a more secular approach without explicit branding. This led to debate around whether yoga should be branded or remain unbranded given its spiritual roots in Hinduism. The case discusses the origins of yoga in ancient India and examines the question of whether yoga can or should be branded as a business.
Grey worldwide - strategic repositioning through crm
This document discusses Grey Worldwide, a communications company, and its strategic repositioning through customer relationship management (CRM). It outlines Grey Worldwide's history, principles, current market situation, challenges, and CRM approach called Grey Relationship Management (GRM). The GRM framework uses four principles to build brands and develop/manage customers through creating positive brand experiences and building brands via customer knowledge. The document asks how Grey Worldwide can adapt to new technologies and which CRM tools it should use to reposition its brand and boost customer loyalty.
Saxonville sausage company
The document discusses research conducted for the Saxonville Italian Sausage brand to develop a national product line. It analyzes positioning the brand with emotional and functional benefits. Qualitative research was performed on demographics, psychographics, and consumer sessions. Concepts were developed and tested. Research showed family connection positioning resonated best but may face competition. The brand name "Saxonville Italy's Best" is recommended along with goals for R&D, pricing strategy, and marketing tactics like label changes, celebrity endorsements, and product displays.
Srujan dasari a2_q4
A company should initiate a price change when it has excess plant capacity and needs more business that can't be generated through other means. When initiating price cuts, companies should avoid traps like offering low quality, having a fragile market, or starting a price war. It is generally better for consumers if companies make small, regular price increases rather than sharp increases. Common causes for price increases include delayed quotation pricing, escalator clauses, reducing discounts, and unbundling pricing structures.
Srujan dasari a2_q3
This document discusses various pricing strategies and programs that a company can use to adapt prices based on changing circumstances and opportunities. It covers geographical pricing to account for location-based differences, forms of international trade involving bartering or offsets, the risks of overusing discounts, and types of promotional pricing like loss leaders, rebates, and financing. It also explains differential pricing approaches like discriminating prices for customer segments, product versions, channels, locations, seasons, or early vs. late purchases. The goal is to help companies set prices that meet varying needs.
Srujan dasari a2_q2
This document discusses various strategies and considerations for setting prices, including:
1. Companies first determine their pricing objective such as survival, maximum profit, market share, or quality leadership. They then estimate demand curves and price sensitivity.
2. Common pricing methods include markup pricing, target-return pricing, and perceived-value pricing. Companies also consider competitors' costs and prices.
3. In selecting the final price, companies evaluate the impact of other marketing activities, their own pricing policies, and how the price might affect other parties. Gaining customer loyalty through value pricing is also discussed.
Srujan dasari a2_q1
Consumers process and evaluate prices based on how they perceive them. Traditionally, consumers were seen as price-takers who accepted prices at face value, but they actually compare observed prices to internal reference prices and external benchmarks. Marketers try to frame prices to signal best value through techniques like EMIs. Consumers also use price as an indicator of quality, and some brands adopt premium pricing to justify exclusivity. Price endings like $299 instead of $300 make items seem less expensive to customers.
How should a company respond to a competitor's price change
This document discusses developing pricing strategies and programs in response to competitor price changes. It recommends that in homogeneous product markets, companies should enhance their augmented product or meet the price reduction. In non-homogeneous markets, companies should consider why the competitor changed price and if it is temporary or permanent, and how other firms and the company will be affected. The document also suggests differentiating products/services, introducing low-cost ventures, or reinventing as a low-cost player when facing low-cost competitors. Companies are advised to react decisively to competitor price changes within hours or days.
When should a company initiate a price change
This document discusses developing pricing strategies and programs. It covers when companies should initiate price changes, reasons for price cuts or increases, and potential risks and alternatives. Price cuts may be used to reduce excess capacity or dominate markets, but can trigger price wars or lose long-term customer loyalty. Price increases are often due to cost inflation or high demand. Companies can avoid raising prices by shrinking product amounts, substituting cheaper ingredients, reducing features or services, using less expensive packaging, or creating new economy brands.
How should a company adapt prices to meet varying circumstances and opportuni...
This document discusses various pricing strategies and programs that a company can use. It describes geographical pricing where a company prices its products differently in various locations. It also discusses various types of discounts and allowances like cash discounts, quantity discounts, and trade discounts. The document outlines promotional pricing strategies such as special event pricing, cash rebates, and low interest financing. It also explains psychological discounting by setting an artificially high price and then offering a discount, and differentiated pricing based on customers, products, locations, seasons, and customer segments.
How should a company set prices initially for products or services
The document outlines the 6 steps in developing pricing strategies and programs:
1. Selecting the pricing objective such as maximizing profits, market share, or product leadership.
2. Determining demand through analyzing price sensitivity and estimating demand curves.
3. Estimating costs such as fixed, variable, total, and average costs as well as learning curves.
4. Analyzing competitors' costs, prices, and potential price reactions.
5. Selecting a pricing method like markup pricing, target return pricing, perceived value pricing, or value pricing.
6. Selecting the final price after considering additional factors like marketing activities and company policies.
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- 1. CREATIVE THINKING: HOW TOGET OUTOFBOX -GiovanniCorazza Presentation bySrujanDasari
- 2. Giovanni E Corazza at TEDx-Roma
- 3. HARD BUT SIMPLE THINKINGOUT OF THE BOX IS
- 4. WHY SHOULD WE GO OUTOF THE BOX?
- 5. AT THE END OF DAY WE ALL ARE SIMILAR WE ALL HAVE SAME INFORMATION
- 6. TO STAY DIFFERENT TO THINKOUT OFTHE BOX IS NOT A LUXURY BUT NECESSITY
- 8. IT ISA BOUNDARY BETWEEN WHAT WE KNOW AND …
- 9. AND WHATWE HAVEN’T THOUGHT ABOUT
- 10. HOW DO WE GO OUTOF THE BOX ?
- 12. WHAT IS THE VALUEOF THE NEW IDEA ?
- 13. NEWPRODUCTSARE DIFFICULT TOVALUE, BUT … LOOKINGFOR A MATCH BETWEEN A NEWIDEA AND OURFOCUS CANMAKE IT INVALUABLE
- 14. WHEN IS ITA GOOD IDEA TO THINK OUT OF THE BOX?
- 15. STIMULATE THE ENVIRONMENT BY ALLOWINGDIVERGENT,IRRELEVANTINFORMATIONTO FLOW, MATCHINGDIFFERENTDISCIPLINES, USINGMETAPHORS.
- 16. A QUICKJUMPOUT OF THE BOX IS MORE INSIGHTFUL THAN ALIFETIME OF STANDARDTHINKING -GiovanniCorazza
- 17. Created by Srujan Dasari, IIT Kharagpur, during an internship by Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com