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Creative Teams
and the power of collective intelligence
ALEXANDRE MAGNO
(@axmagno)

founder @LEARNING30co


managing partner & 

enterprise agile coach @SCOPPHU


cst @SCRUMALLIANCE
alexandre.magno@scopphu.com
What is a CREATIVE team?
"Creative Worker is someone who, when
faced with a problem, raises alternatives
instead of limiting herself to know
solutions."
"Creative Worker Team is someone a group of workers 

who, when faced with a problem, use collective 

intelligence to raise alternatives instead of limiting 

herself themselves to know solutions."
How Creative Teams Learn (out in 2018)
Collective intelligence (CI) is shared or group intelligence
that emerges from the collaboration, collective efforts, and
competition of many individuals and appears in
consensus decision making.
To team or NOT to team?
group of tasks
(problem, challenge, goal)
process
(interaction, influence)
structure
(roles, norms, skills)
product
(result, output, outcome)
(Creative)
Team
group of tasks
(problem, challenge, goal)
1. Additive
2. Compensatory
3. Conjunctive
4. Disjunctive
5. Complementary
group of tasks
(problem, challenge, goal)
1. Additive
• All contributions add to performance;

• All group member perform individually 

and the group product is the sum of the 

members product;
• Some example?
group of tasks
(problem, challenge, goal)
1. Additive
• All contributions add to performance;

• All group member perform individually 

and the group product is the sum of the 

members product;
• HANDS-ON!
group of tasks
(problem, challenge, goal)
2. Compensatory
• Performance of one can off-set mistakes

of others;

• All group member estimate/perform some

future/current quantity/job, without any 

group interaction, and the group product

is the mean of individual estimates/

performance;
• Some example?
group of tasks
(problem, challenge, goal)
2. Compensatory
• Performance of one can off-set mistakes

of others;

• All group member estimate/perform some

future/current quantity/job, without any 

group interaction, and the group product

is the mean of individual estimates/

performance;
• HANDS-ON!
group of tasks
(problem, challenge, goal)
3. Conjunctive
• Operate at the level of the lowest

performer;

• All group member must succeed in order

for the group to succeed;
• Some example?
Conjunctive
group of tasks
(problem, challenge, goal)
3. Conjunctive
• Operate at the level of the lowest

performer;

• All group member must succeed in order

for the group to succeed;
• HANDS-ON!
Conjunctive
group of tasks
(problem, challenge, goal)
4. Disjunctive
• Operate at the level of the highest

performer;

• The group will succeed if a single group

member succeeds;
• Some example?
Disjunctive
group of tasks
(problem, challenge, goal)
4. Disjunctive
• Operate at the level of the highest

performer;

• The group will succeed if a single group

member succeeds;
• HANDS-ON!
Disjunctive
group of tasks
(problem, challenge, goal)
4. Complementary
• Group member need to combine different

abilities, skills, knowledge, or other 

physical and cognitive resources in a

collective product that is more than any

group member could produce alone.

• The whole is greater than the sum of its

parts;

• Examples?
Complementary
group of tasks
(problem, challenge, goal)
4. Complementary
• Group member need to combine different

abilities, skills, knowledge, or other 

physical and cognitive resources in a

collective product that is more than any

group member could produce alone.

• The whole is greater than the sum of its

parts;

• HANDS-ON!
Complementary
Swarming.
To team or NOT to team?
group of tasks
(problem, challenge, goal)
Additive Compensatory Conjunctive Disjunctive Complementary
no interaction some interaction a lot of interaction
maximising or optimising?
intellective or judgmental?
to team or not to team?
unitary or divisible?
maximising or optimising?
intellective or judgmental?
to team or not to team?
unitary or divisible?
Complementary
a lot of interaction
optimising
yes, to team
divisible
intellective judgmental
"The teams that make up our lives are created mostly
by luck, happenstance, or circumstance - but rarely by

design."
Team Genius
Rich Kalgaard and Michael S. Malone
Creative Teams
Designed as a team…
Self-organising as swarms…
And what about stable and
long-lived teams?
And what about stable and
long-lived teams?
Good…but let them to swarm
when it’s needed!
“Smart swarming is the ultimate skill of Creative Teams
and it’s what let them to outperform any ordinary team.”
How Creative Teams Learn by Alexandre Magno

The second Learning 3.0 book
coming 2018
THANK
YOU!
Creative Teams
and the power of collective intelligence
ALEXANDRE MAGNO
(@axmagno)

founder @LEARNING30co


managing partner & 

enterprise agile coach @SCOPPHU


cst @SCRUMALLIANCE
alexandre.magno@scopphu.com

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Creative Teams and the Power of Collective Learning

  • 1. Creative Teams and the power of collective intelligence ALEXANDRE MAGNO (@axmagno)
 founder @LEARNING30co 
 managing partner & 
 enterprise agile coach @SCOPPHU 
 cst @SCRUMALLIANCE alexandre.magno@scopphu.com
  • 2.
  • 3. What is a CREATIVE team?
  • 4. "Creative Worker is someone who, when faced with a problem, raises alternatives instead of limiting herself to know solutions."
  • 5. "Creative Worker Team is someone a group of workers 
 who, when faced with a problem, use collective 
 intelligence to raise alternatives instead of limiting 
 herself themselves to know solutions." How Creative Teams Learn (out in 2018)
  • 6. Collective intelligence (CI) is shared or group intelligence that emerges from the collaboration, collective efforts, and competition of many individuals and appears in consensus decision making.
  • 7. To team or NOT to team?
  • 8. group of tasks (problem, challenge, goal) process (interaction, influence) structure (roles, norms, skills) product (result, output, outcome) (Creative) Team
  • 9. group of tasks (problem, challenge, goal) 1. Additive 2. Compensatory 3. Conjunctive 4. Disjunctive 5. Complementary
  • 10. group of tasks (problem, challenge, goal) 1. Additive • All contributions add to performance;
 • All group member perform individually 
 and the group product is the sum of the 
 members product; • Some example?
  • 11.
  • 12. group of tasks (problem, challenge, goal) 1. Additive • All contributions add to performance;
 • All group member perform individually 
 and the group product is the sum of the 
 members product; • HANDS-ON!
  • 13. group of tasks (problem, challenge, goal) 2. Compensatory • Performance of one can off-set mistakes
 of others;
 • All group member estimate/perform some
 future/current quantity/job, without any 
 group interaction, and the group product
 is the mean of individual estimates/
 performance; • Some example?
  • 14.
  • 15. group of tasks (problem, challenge, goal) 2. Compensatory • Performance of one can off-set mistakes
 of others;
 • All group member estimate/perform some
 future/current quantity/job, without any 
 group interaction, and the group product
 is the mean of individual estimates/
 performance; • HANDS-ON!
  • 16. group of tasks (problem, challenge, goal) 3. Conjunctive • Operate at the level of the lowest
 performer;
 • All group member must succeed in order
 for the group to succeed; • Some example? Conjunctive
  • 17.
  • 18. group of tasks (problem, challenge, goal) 3. Conjunctive • Operate at the level of the lowest
 performer;
 • All group member must succeed in order
 for the group to succeed; • HANDS-ON! Conjunctive
  • 19. group of tasks (problem, challenge, goal) 4. Disjunctive • Operate at the level of the highest
 performer;
 • The group will succeed if a single group
 member succeeds; • Some example? Disjunctive
  • 20.
  • 21. group of tasks (problem, challenge, goal) 4. Disjunctive • Operate at the level of the highest
 performer;
 • The group will succeed if a single group
 member succeeds; • HANDS-ON! Disjunctive
  • 22. group of tasks (problem, challenge, goal) 4. Complementary • Group member need to combine different
 abilities, skills, knowledge, or other 
 physical and cognitive resources in a
 collective product that is more than any
 group member could produce alone.
 • The whole is greater than the sum of its
 parts;
 • Examples? Complementary
  • 23.
  • 24. group of tasks (problem, challenge, goal) 4. Complementary • Group member need to combine different
 abilities, skills, knowledge, or other 
 physical and cognitive resources in a
 collective product that is more than any
 group member could produce alone.
 • The whole is greater than the sum of its
 parts;
 • HANDS-ON! Complementary
  • 25. Swarming. To team or NOT to team?
  • 26. group of tasks (problem, challenge, goal) Additive Compensatory Conjunctive Disjunctive Complementary no interaction some interaction a lot of interaction maximising or optimising? intellective or judgmental? to team or not to team? unitary or divisible?
  • 27. maximising or optimising? intellective or judgmental? to team or not to team? unitary or divisible?
  • 28. Complementary a lot of interaction optimising yes, to team divisible intellective judgmental
  • 29. "The teams that make up our lives are created mostly by luck, happenstance, or circumstance - but rarely by
 design." Team Genius Rich Kalgaard and Michael S. Malone
  • 30. Creative Teams Designed as a team… Self-organising as swarms…
  • 31.
  • 32. And what about stable and long-lived teams?
  • 33. And what about stable and long-lived teams? Good…but let them to swarm when it’s needed!
  • 34. “Smart swarming is the ultimate skill of Creative Teams and it’s what let them to outperform any ordinary team.” How Creative Teams Learn by Alexandre Magno
 The second Learning 3.0 book coming 2018
  • 35. THANK YOU! Creative Teams and the power of collective intelligence ALEXANDRE MAGNO (@axmagno)
 founder @LEARNING30co 
 managing partner & 
 enterprise agile coach @SCOPPHU 
 cst @SCRUMALLIANCE alexandre.magno@scopphu.com