This document discusses the various uses of mobile messaging across different industries and sectors. It provides over 20 examples of how mobile messaging can be used effectively in areas such as banking, automotive, healthcare, logistics, education, and more. Specific applications mentioned include notifications for bills, payments, appointments, promotions, tracking shipments, exam schedules, and more. The document advocates that the use of SMS as a business communication tool is growing and can provide powerful benefits to different types of organizations.

1. Creative Point, No 3,DPF Street,Ramasamy Lay out,Papanaickenpalayam,Coimbatore-641012
Ph: 0422 4355754 Ph:+91 9994175754 Email id: sales@creativepoint.in
Website: www.creativepoint.in www.bulksmscoimbatore.com
Vertical-wise Use of Mobile Messaging

2. Creative Point, No 3,DPF Street,Ramasamy Lay out,Papanaickenpalayam,Coimbatore-641012
Ph: 0422 4355754 Ph:+91 9994175754 Email id: sales@creativepoint.in
Website: www.creativepoint.in www.bulksmscoimbatore.com
This document details the following uses and applications of mobile messaging for various
Verticals as mentioned below:
 Financial Institutions
 Stock Broking Houses
 Automobile Dealers
 Pharmaceutical
 Logistics and Courier
 Educational Institutions
 Large Enterprises
 Information Technology Services
 Entertainment
 Satellite Channels / Cable Operators
 Publishing Houses
 Railways
 Utility Services (Telecom/electricity)
 Real Estate Agents
 Trading Houses
 Political Parties
 Recruitment Agencies
 Direct Marketing
 Travel Agencies
 Hospitals/Clinics

3. Creative Point, No 3,DPF Street,Ramasamy Lay out,Papanaickenpalayam,Coimbatore-641012
Ph: 0422 4355754 Ph:+91 9994175754 Email id: sales@creativepoint.in
Website: www.creativepoint.in www.bulksmscoimbatore.com
Usage of SMS as a means of business communication is gathering significant momentum. Certain
applications of mobile messaging in specific verticals are extremely useful and make a powerful
business case.
1 Banks and Financial Institutions
Account balances (Push-Pull both)
Credit card processes
o Special schemes for card holders
o EMI/due date
Cheque process
o Cheque bounce
o Cheque receive
o Request for a cheque book
Loan details
o Loan approval
o Loan requirement document
Interest / exchange rates (Push-Pull both)
Newsflash
Taxation-related information
2 Automobile Dealers
Booking confirmation.
Special offers for promotions of new models to customers and prospects.
Special offers to customers and prospects for road shows.
Greetings for Birthday, New Year, Anniversary, Special days etc.
Appointment related alerts to the sales team.
The message to be sent by service station.
Service reminder.
Warranty expiry related alerts.
Special service camps
Daily workshop process report.
Insurance expiry related alerts.
Extended warranty reminder.
Annual maintenance contract reminder.
3 Stock Broking Houses
Information on price triggers
Allow remote query on real time prices
DP information

4. Creative Point, No 3,DPF Street,Ramasamy Lay out,Papanaickenpalayam,Coimbatore-641012
Ph: 0422 4355754 Ph:+91 9994175754 Email id: sales@creativepoint.in
Website: www.creativepoint.in www.bulksmscoimbatore.com
Information on circuit breakers
Weekly or daily high/lows
News alerts and announcements
Margin alerts
Commitment reporting
Standard intra day buy/sell tips
Customised price alerts
4 Pharmaceutical
General awareness campaigns targeted at doctors related to various drugs
Messages to field sales force about new drugs
Sales reports and MIS
Payment reminders to distributors and large customers
Reminders to target audience on promotional events and programmes
Receive queries from field sales force and send automated responses
5 Logistics and Courier
Airway bill number to customers/intended recipient
Delivery confirmation at end point to customer
POD status
‘Tracking information’ to intermediaries
Billing/ payment reminder/acknowledgement to intermediaries
New schemes/change in tariffs
6 Educational Institutions
For regular class room courses
o Results queries
o Central examination dates
o Entrance examination details
o Result announcements
Correspondence courses
o Despatch schedules
o Examination dates/important deadlines
7 Large Enterprises
Management Information System reports taken from databases.
Consumer Complaints
Consumer price or product information queries

5. Creative Point, No 3,DPF Street,Ramasamy Lay out,Papanaickenpalayam,Coimbatore-641012
Ph: 0422 4355754 Ph:+91 9994175754 Email id: sales@creativepoint.in
Website: www.creativepoint.in www.bulksmscoimbatore.com
Product availability
Dealer / retailer locations
8 Information Technology Services
Mail alerts for web mail sites
Online auctions
Internal communication
Online contest participation
Subscription for news/content
9 Entertainment
Ticket booking confirmation
Ticket booking
Content archive Information
Content availability / rates
File/Video/Song release details
Contests
Box office collection
10 Satellite Channels/ Cable Operators
TV Program Guides
Songs/video on demand
Contests
Voting
11 Publishing Houses
Subscription
Latest issue headlines/top news summary
Availability
Retrieval of archived information
12 Railways
Ticket availability & prices
Train timings
Special offers

6. Creative Point, No 3,DPF Street,Ramasamy Lay out,Papanaickenpalayam,Coimbatore-641012
Ph: 0422 4355754 Ph:+91 9994175754 Email id: sales@creativepoint.in
Website: www.creativepoint.in www.bulksmscoimbatore.com
Route information
Ticket status (change from WL to RAC, RAC to confirmed)
13 Utility Services (Telecom/electricity/water)
Bill information
Payment reminder
Payment receipt acknowledgement
Complaint status
Duplicate bill
Bill details
Special offers
14 Real Estate Agents
Rates information
New projects and availability status
Amenities
House hunt
Property alerts
15 Trading Houses
Product prices
Price comparisons
Special schemes and discounts
Dealer/ retailer locater
16 Political Parties
Internal communication to party members/workers
Last minute changes in party strategy/plan/events
Request party members/workers to gather for a rally
Dispelling rumours (by providing factual information to key opinion leaders)
17 Recruitment Agencies
Notification on various openings to candidates
Information on walk-in interviews
Payment reminders to the customers
Interview schedules and reminders to candidates

7. Creative Point, No 3,DPF Street,Ramasamy Lay out,Papanaickenpalayam,Coimbatore-641012
Ph: 0422 4355754 Ph:+91 9994175754 Email id: sales@creativepoint.in
Website: www.creativepoint.in www.bulksmscoimbatore.com
Results of the interviews
18 Direct Marketing
Sending information to customers
Organising contests
SMS based help-desk
CRM activities
Two way Interaction
19 Travel Agencies
Special schemes and offers
Information relating to status of bookings in hotels, airlines etc.
Travel plans and itineraries
Last minute changes, delays
Payment reminders
20 Hospitals/Clinics
Doctors Informed about new admissions under their care
Doctors and patients informed about OPD appointment schedule
Summary of investigations report to patients
Annual-preventive-health-check reminders
Invitation for certified medical examiners
New admissions information to patient’s corporate employers or third party assurance
service providers