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Promoting culture and the creative arts - International meetings of the Forum d'Avignon - Bordeaux 2016

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EY and the Forum d’Avignon have been working jointly to bring these spheres together since 2008, developing ways for the artistic and creative industries to respond to the critical issues that confront them. EY’s widely-recognized expertise and experience in the sector provides major lessons and concrete solutions to the industry’s challenges. Year after year, the Forum d’Avignon and EY have observed and interpreted the forces at work in the cultural field as it is swept by a digital revolution that has redistributed power amidst an ever-changing fiscal landscape.

More info on : www.ey.com/FR/ForumAvignon

Published in: Economy & Finance
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  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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Promoting culture and the creative arts - International meetings of the Forum d'Avignon - Bordeaux 2016

  1. 1. PROMOTING CULTURE AND THE CREATIVE ARTS Bruno Perrin – Jean-Pierre Lieb Bruno.perrin@fr.ey.com Jean.Pierre.Lieb@ey-avocats.com
  2. 2. Creative and Cultural Industries, little-known but substantial economic drivers €536 Bn revenues 7 million jobs 3.3% of workforce Better growth than GDP Jobs 1.3 million jobs 4.5% of workforce €84 Bn revenues
  3. 3. CCIs : an exceptionally rich human potential Entrepreneurship Trades Attractiveness 1 000 trades covered in CCIs in France France reaps €33 Bn in indirect economic benefits from cultural tourism Talent In Europe, CCIs employ more young people (15-29) than any other sector In the USA, self-employed status is 3.5 times more prevalent among artists than in the national average
  4. 4. Digital Culture Culture Digital Culture Digital 2000 2010 2016 vs vs + CCIs shaken by three successive waves
  5. 5. -1.6% Less and less State funding… Impact of the digital revolution and the threat of less State support Negative digital / physical balance in France + € 214 M - € 716 M
  6. 6. Growing cultural creationAbundant content 43 million streaming tracks accessible 3.5 million E-books downloadable on Kindle 10 000 original videos created in YouTube Space studios € 85 Bn global online advertising revenue Cultural content fights back by diversifying formats
  7. 7. + 3.9% Music recorded in Germany € 641 million Paid over to rights holders by video platforms (per 1 billion users) 300 bookshops will be opened by Amazon in the US in 2016 + 52% growth in the vinyl market in the first half of 2015 in the US Physical media strike backSteady return to financial equilibrium Resisting the digital revolution
  8. 8. Three-fold approach : a foundation for recommendations Protecting Creating Distributing
  9. 9. Fabrice Naftalski – Jean-Pierre Lieb Fabrice.naftalski@ey-avocats.com Jean.Pierre.Lieb@ey-avocats.com EY RESEARCH FINDINGS
  10. 10. Misguided arguments (“faux débats”)  Intellectual property is dead  Intellectual property is theft  New uses fall into a legal loophole  Intellectual property is not eurocompatible
  11. 11. The real challenges of the Digital Single Market  Achieve EU harmonization of intellectual property law  Adapt intellectual property to the digital revolution  Without jeopardizing national “ecosystems”
  12. 12. USERS CREATORS PRODUCERS DISTRIBUTORS Protection life span? Any exceptions? Rights holders and owners? Policy to combat copyright infringement? Remuneration methods? Portability? Heritage protection? Legislative basis? New case law concepts? The real challenges of the Digital Single Market
  13. 13. Culture and tax in Europe CACOPHONY INHERENT IN EUROPE  Wide disparities in cultural policy-making within Europe are shaped by history  Tax and culture are alike in that both are the exclusive preserves of States (except for indirect tax)  The diversity of tax policies for culture is even reflected as the sheer lack of any policy in some Member States
  14. 14. Taxation of private wealth Taxation of creative arts Taxation of distribution Creating Distributing Protecting Changing tax systemThree-fold foundation for trends in motion Culture and tax in Europe
  15. 15. THE GLOBAL CHALLENGE FOR EUROPE TO STAY IN THE CULTURAL RACE  Culture has become a stake in the game of economic competition and attractiveness, far exceeding the political influence it exerts - It is time to create a european policy as regards culture - The principle of subsidiarity must be outgrown so as to create a European policy for cultural diversity based on the three-fold approach Culture and tax in Europe
  16. 16. THE GLOBAL CHALLENGE FOR EUROPE AS A CULTURAL EXCEPTION  WTO vs. UNESCO: is cultural diversity in jeopardy? Europe must promote this philosophy at the forthcoming negotiation of the Transatlantic Trade and Investment Partnership Culture and tax in Europe
  17. 17. Bruno Perrin – Fabrice Naftalski – Jean-Pierre Lieb Bruno.perrin@fr.ey.com Fabrice.naftalski@ey-avocats.com Jean.Pierre.Lieb@ey-avocats.com CALL FOR HARMONY: PROPOSALS
  18. 18. Call for a consistent European approach to tax  Build a Common framework of rules: Wide range of tools to promote cultural policy: favorable tax regime, cultural fiscal passport, etc.  Becoming more than merely a common platform, transitioning away from internal competition towards support for diversity Set up a Cultural Affairs Council built on the model of ECOFIN or the Eurogroup.
  19. 19. Call for a consistent European approach to IP rights  Need for (i) national ecosystems and (ii) specificities of different sectors of activity to be taken into account  Progressive harmonization of exceptions to IP/ownership rights/copyright  Reduce and harmonize the duration of IP /ownership rights/copyright  Establish a framework for the principles of IP rights exhaustion and of public communication/disclosure  Enable businesses to fully understand their IP rights over their own creations
  20. 20. Call for European culture to expand globally  Remove culture from the scope of State aids This is the best way to promote the aim of diversity and allow beneficial ecosystems to flourish  Today’s tax investments are tomorrow’s revenues Being a part of the international fiscal reform promoted by the G20 and the OECD (BEPS project)

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