WHY YOU CANNOT MISS THIS EVENT
• Gain insights on how industry leaders are evolving the Night Time Economy into a mainstream market
• Highlight the potential and current landscape of Night Time Economy
• Facilitate the implementation of effective evidence-based policies, interventions and approaches in nightlife environments
• Discover each sectors market angle in the Night Time eco system
• Connecting the dots - getting powerful inspiration to find the key driver for creative industry
• Focus on creating and maintaining safe and healthy nightlife environments
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Australia Night Time Economy
1. 21st
-22nd
June 2017 | InterContinental Melbourne The Rialto, Australia
Australia Night Time Economy
Seizing a market of opportunities after dark
2. PG. 1
WHY YOU CANNOT MISS THIS EVENT
The Night Time Economy is a growing area of interest in businesses due
to a city’s potential for market expansion in the late hours. From 2009 to
2014, the rate of growth of the core night time industry in Australia
performed 50% better than the overall revenue growth in the federal
economy; the UK values it at £66bn with an employment of 1.3m
people. A great city, revolutionized by the versatility of its people, is the
catalyst that will propel the industry to the next level.
The cornerstone of the economic surge is the holistic approach of city
management. Balancing between day and night is the biggest challenge
to a city’s functionality which it seeks to adapt. To address the issue, a
range of policies and rulings are needed in contemporary urban locations
to support the market’s growth in the areas.
Trueventus’ Night Time Economy Australia is specially crafted to
explore innovative approaches and best practices in a robust and developing
Night Time Economy. Join the power packed journey, equipping you
with the insights and information enabling your city to take part in an
expanding economy.
WHO SHOULD ATTEND?
This event is designed for Night Time
Industry players but not limited to:
• Governance Personnel
• City Councils
• Policy Makers
• Urban Planners
• Town Planners
• Economic Commentators
• Transport Operators
• Retailers
• Entertainment Industry
• Creative Industry
• Security Sectors
• Landscape Architects
“The value of the night time economy has become much more important for cities around
the world. The bustling nightlife… is an engine for economic growth.”
- Mirik Milan, Night Mayor of Amsterdam
Seizing a market of opportunities after dark
21st
– 22nd
June 2017 l InterContinental Melbourne The Rialto, Australia
Australia Night Time Economy
WHY YOU CANNOT MISS THIS EVENT
• Gain insights on how industry leaders are evolving the Night Time Economy into a mainstream market
• Highlight the potential and current landscape of Night Time Economy
• Facilitate the implementation of effective evidence-based policies, interventions and approaches in nightlife environments
• Discover each sectors market angle in the Night Time eco-system
• Connecting the dots - getting powerful inspiration to find the key driver for creative industry
• Focus on creating and maintaining safe and healthy nightlife environments
Corin Tan
T: +603 2775 0000 ext 510 | M: +6012 882 3310 | E: corint@trueventus.com
For further details, contact
3. PG. 2
FEATURING PRESENTATIONS AND CASE STUDIES BY DISTINGUISHED EXPERTS:
21st
– 22nd
June 2017 l InterContinental Melbourne The Rialto, Australia
Seizing a market of opportunities after dark
Australia Night Time Economy
Alan D. Miller
Chairman
Night Time Industries Association, United Kingdom
Speaking on: A Late Night Busy Business: Growing revenue
and employment market
Charles Johnson
Chair
Central Perth Redevelopment Committee, SA
Speaking on: Does your city’s infrastructure sustain and
nurture night travel?
Nick Heath
Chair
National Local Government Drug and Alcohol
Committee, Tasmania
Speaking on: Striking the balance between alcohol regulations
and consumer demand
Paul Pisasale
Mayor
Ipswich City Council, QLD
Speaking on: Discovering the Creative Market: A power-
house industry of talents and entrepreneurs
Warwick Powell
Chairman and Founder
Sister City Partners, QLD
Speaking on: Tropical City: Finding refuge in the night time
economy
Vijaya Vaidyanath
Chief Executive Officer
Yarra City Council, VIC
Speaking on: Alive after Five: Why is the night important?
Suzie Matthews
Director of Small Business Engagement
NSW Department of Industry, NSW
Speaking on: Connecting the rise of small businesses with
the right demographic
Paul Newson
Deputy Secretary
NSW Department of Justice, NSW
Speaking on: Striking the balance between alcohol regulations
and consumer demand
Matt Grant
Associate Director Economic Development & Tourism
Adelaide City Council, SA
Speaking on: The economic value of the night time economy to
the city - Case study on City of Adelaide
Marie Claire O’Hare
Director
Phlosc Pty Ltd, VIC
Speaking on: Pedestrian Friendly City: Walkability in
neighbourhoods for day and night movement
Joanne Cox-Brown
Founder
Jo Cox-Brown : Night Time Economy Safety, United Kingdom
Speaking on: Multi Organisation Partnerships: Resulting in
a decline in criminal offenses and vulnerability
Chris Johnson
Chief Executive Director
Urban Task Force, NSW
Speaking on: Walking in a Night Life Trend: A rich-mix of
activities for a diverse community
Ian Dryden
Principal Industrial Design
City of Melbourne, VIC
Speaking on: A 360 Outlook: Exploring opportunities in
alternative night sectors
Chloe Beevers
Founder
Curate Space, VIC
Speaking on: Boosting economic growth with alternative
entertainment
Anne Malloch
Team Leader City Issues, Social Investment
City of Melbourne, VIC
Speaking on: The Paradigm Shift: Establishing a safe and
resilient Night Time Economy in a major city
Oakies Oaks
Director Circle8 Management
St Kilda Twilight Market, VIC
Speaking on: Adding Vibrance to the Night Market : The
diversification of retail businesses in a city centre
Corin Tan
T: +603 2775 0000 ext 510 | M: +6012 882 3310 | E: corint@trueventus.com
For further details, contact
4. PG. 3
Registration & Coffee
Welcoming Address by Chairperson
Session One: Keynote
A Late Night Busy Business: Growing Revenue and
Employment Market
The Night Time Economy is a growing industry offering multiple
opportunities for developers, entrepreneurs and citizens of in
the city. However, an uncertain employment market is the main
cause for reserve in the millennial generation to seize the
market. This session will discuss on:
• The increase in the population's social activities directly correlates
with the growth of more job opportunities
• Evaluating the key driver to future opportunities in nocturnal
businesses
Alan D. Miller, Chairman
Night Time Industries Association, United Kingdom
Session Two: Case Study
Does your city’s infrastructure sustain and nurture night
travel?
• Foreseeing the opportunities that lie in the transportation hub
• Breaking through the key challenges and prospects of night
public transport
• Analysing public transport regulation and policies for operation
• Identifying night time hotspots to manage taxi-rank
Charles Johnson, Chair
Central Perth Redevelopment Committee, SA
Speed Networking
Morning Refreshments
Session Three: Case Study
Pedestrian Friendly City: Walkability in neighbourhoods
for day and night movement
• Acknowledging the growing night time needs of the consumers
in public places
• Executing sufficient amenities and security planning for a
comfortable night time space
• Adapting live-time monitoring systems with smart CCTV
• Establishing fluidity between different hours for all types of use
Marie Claire O’Hare, Director
Phlosc Pty Ltd, VIC
Session Four: Case Study - Townsville2070
Tropical City: Finding refuge in the night time economy
T2070 is a series of thought-stimulating vignettes on what a
future might look like for the city of Townsville in the dry tropics
of northern Australia and its region. Many of the issues are
pertinent elsewhere in Australia. This topic presents working
measurable strategies to embrace radical changes to the
patterns and routines of life as well as transformative adoption
of new tools.
Warwick Powell, Chairman and Founder
Sister City Partners, QLD
Networking Luncheon
Session Five: Case Study - City of Melbourne
The Paradigm Shift: Establishing a safe and resilient Night
Time Economy in a major city
In the 1990s, the City of Melbourne faced an unwanted title of
“Australia’s worst street”, which the national press named the
King Street nightclub strip. The City and its partners were
committed to stripping this notoriety. Instead of relying on law
and order, the council embarked on a shared journey to change
actual issues and safety concerns by keeping the city open and
active. Over 20 years later this framework has continued to
deliver a safe, popular and productive Night Time Economy that
has achieved an international recognition.
Anne Malloch, Team Leader City Issues, Social Investment
City of Melbourne, VIC
0800
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1400
Day 1: Wednesday, 21st June 2017
Session Six: Case Study - Micro-firms
Connecting the rise of small businesses with the right
demographic
• Knowing how to select and maintain the right small business
entrepreneur
• Evaluating the reasons of fall-backs in small business due to
amended regulations
• Exploring government strategies to promote variety of small
businesses in a particular hotspots
• Assimilating the current business trend to meet night time demand
Suzie Matthews, Director, Small Business Engagement
NSW Department of Industry, NSW
Afternoon Refreshments
Session Seven: Case Study - St Kilda Twilight Market
Adding Vibrance to the Night Market: The diversification
of retail businesses in a city centre
• Attracting local and international visitors with assortment of
cultural products and services in a night market
• Promoting local businesses in seasonal events
• Developing a well-rounded experience for visitors
• Implementing new strategies to provide a positive experience
in the local night market
Oakies, Director Circle8 Management
St Kilda Twilight Market, VIC
Session Eight: Panel Discussion
A 360 Outlook: Exploring opportunities in alternative
night sectors
• Establishing an appropriate environment to encourage the
creation of alternative sectors
• Adapting existing business models to compete with crowded
distribution channels
• Cornering key resources into entrepreneurial perspectives
Panelists:
Matt Grant, Associate Director Economic Development & Tourism
Adelaide City Council, SA
Anne Malloch, Team Leader City Issues, Social Investment
City of Melbourne, VIC
Ian Dryden, Principal Industrial Design
City of Melbourne, VIC
Session Nine: Panel Discussion
Does your city need a Night Mayor?
The night mayor has becoming a phenomenal role across
Amsterdam, Paris, Toulouse, Zurich, London and Berlin. This
concept is being explored to manage and improve relations
between night businesses, residents, and authorities. Changing
the narrative nightlife is crucial, but how are associated industries
benefiting from this role? How will night mayors boost the
economic and cultural value of robust nightlife?
Panelists:
Paul Pisasale, Mayor
Ipswich City Council, QLD
Warwick Powell, Chairman and Founder
Sister City Partners, QLD
Nick Heath, Chair
National Local Government Drug and Alcohol Committee,
Tasmania
End of Day One
1445
1530
1600
1645
1730
1815
21st
– 22nd
June 2017 l InterContinental Melbourne The Rialto, Australia
Seizing a market of opportunities after dark
Australia Night Time Economy
Corin Tan
T: +603 2775 0000 ext 510 | M: +6012 882 3310 | E: corint@trueventus.com
For further details, contact
5. PG. 4
Registration & Coffee
Opening Address by Chairperson
Session One
Alive after Five: Why is the night important?
• Manifesting an economy with its own unique qualities
• Treasuring the common ground to engage the trade between
consumers and non-consumers of the Night Time Economy
• Highlighting the worthwhile elements of night life market
• Creating a prosperous precinct in terms of a financial and
management perspective
Vijaya Vaidyanath Chief Executive Officer
Yarra City Council, VIC
Session Two
Discovering the Creative Market: A powerhouse industry
of talents and entrepreneurs
• Analysing the growth of creative industries via night life activities
• Supporting creative industry players to be entrepreneurial
minded
• Strengthening foundations for fashion, music, design, film, art
and architecture markets
Paul Pisasale Mayor
Ipswich City Council, QLD
Speed Networking
Morning Refreshments
Session Three: Case Study - City of Adelaide
The economic value of the night time economy to the city
The night time economy of Adelaide is worth more than $1
billion and employs more than 10,000 people. This session will
showcase the economic value of Adelaide through a case study
highlighting pain-points and growing channels.
Matt Grant Associate Director Economic Development &
Tourism
Adelaide City Council, SA
Session Four: Case Study
Walking in a Night Life Trend: A rich-mix of activities for a
diverse community
• Promoting the right activities for all ages, families and older
people, in the city
• Integrating technology for interactive and user-friendly programs
• Accommodating to health and fitness trends
Chris Johnson Chief Executive Director
Urban Task Force, NSW
Networking Luncheon
Session Five: Case Study
Serving a grandiose plate of F&B choices in your night city
• Mastering the strategic planning for food and dining as a
central component
• Building an extension for daily trade to the night life for F&B
operators
• Expanding good hospitability and opportunities in late night
food districts
0800
0845
0900
0945
1030
1045
1115
1200
1245
1400
Day 2: Thursday, 22nd June 2017
Session Six: Panel Discussion
Striking the balance between alcohol regulations and
consumer demand
Enforced policies have been inadequate to properly control
consumption and operations of businesses.
To provide a single stream of economic revenue from the alcohol
industry, the government and officials are needed to evaluate
and manage the policies issued to supplement for both the
consumer and business owner.
Panelists:
PaulNewsonDeputySecretaryLiquor,Gaming&EmergencyManagement
NSW Department of Justice, NSW
Nick Heath Chair
National Local Government Drug and Alcohol Committee,
Tasmania
Vijaya Vaidyanath Chief Executive Officer
Yarra City Council, VIC
Afternoon Refreshments
Session Seven: Case Study – Nottingham UK
Multi Organisation Partnerships: Resulting in a decline in
criminal offenses and vulnerability
• Assessing the rising concerns in the NTE
• The positive outcomes of multiple NTE partnerships; creating a
5-year multi organisational plan
• Creative problem-solving to combat enduring issues
• Reducing areas of controversy and susceptibility, develops an
entertaining, growing and secure city
Joanne Cox-Brown Founder
Jo Cox-Brown : Night Time Economy Safety, United Kingdom
Session Eight: Panel Discussion
Night Time Perceptions: Restoring success in a time of
crisis for nightclubs and bars
The association of crime and danger to businesses operating at
late hours have been a constant issue to owners and entrepre-
neurs. Building positive repertoire and providing better and safer
environments are crucial to a growing industry. What are actions
implementable to address these issues?
Panelists:
Alan D. Miller Chairman
Night Time Industries Association, United Kingdom
Suzie Matthews, Director, Small Business Engagement
NSW Department of Industry, NSW
Marie Claire O’Hare Director
Phlosc Pty Ltd, VIC
Session Nine
Boosting economic growth with alternative entertainment
The diverse market presents consumers with a range of products
and services. With the forefront of the business from restau-
rants, bars and nightclubs, many are seeking for more cultural
and traditional experiences in festivals, live percussions, street
food and local cultures.
Chloe Beever Founder
Curate Space, VIC
End of Conference
1445
1530
1600
1645
1730
1815
21st
– 22nd
June 2017 l InterContinental Melbourne The Rialto, Australia
Seizing a market of opportunities after dark
Australia Night Time Economy
Corin Tan
T: +603 2775 0000 ext 510 | M: +6012 882 3310 | E: corint@trueventus.com
For further details, contact
6. PG. 5
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21st
– 22nd
June 2017 l InterContinental Melbourne The Rialto, Australia
Seizing a market of opportunities after dark
Australia Night Time Economy
Corin Tan
T: +603 2775 0000 ext. 510
E: corint@trueventus.com
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Corin Tan
T: +603 2775 0000 ext 510 | M: +6012 882 3310 | E: corint@trueventus.com
For further details, contact