CreativeeconomyUk Picnic08


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presentation given at a European Think Tank Creative Economy Day at Picnic08, Amsterdam

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CreativeeconomyUk Picnic08

  1. 1. <ul><li>The Creative Economy in the UK </li></ul><ul><li>A glimpse of strategy and vision </li></ul><ul><li>The mainstreaming of the Creative Industries in the UK </li></ul><ul><li>Lucy Hooberman , September 24 th at Picnic O8 </li></ul>
  2. 2. Andrews’s questions <ul><li>What is the vision and strategy for the Creative Economy in the UK (my question, why me?) </li></ul><ul><li>What is the unique USP of the UK re the creative economy? </li></ul><ul><li>What about Europe , ie what could we do with a European collaboration? </li></ul><ul><li>As a good researcher I read a lot of documents </li></ul><ul><li>As a good producer, I called three friends (John Newbigin,, Creative Industries policy advisor, John Howkins, Creative Economy author and entrepreneur, and a former Minister in DIUS. </li></ul><ul><li>As a creative I thought I would add my own personal touch </li></ul>
  3. 3. <ul><ul><ul><ul><ul><li>Where we are now. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>“ Recognition in the mainstream of the links between a healthy creative economy sector and the wider economy </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>“ ...innovation and creativity in the wider economy are stimulated by the creative industries... ...a dynamic creative sector has an important role in helping to revive British cities and regions...” </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>The Work Foundation (2007), “Staying ahead: the economic performance of the UK s creative industries”. </li></ul></ul></ul></ul></ul>
  4. 4. DCMS DTI DFES DCSF DCMS BERR DIUS What does public funding look like? Changes from 2007 - 2008 UKIPO TSB RDAs NESTA Research Councils 2007 2008
  5. 5. Creative Britain: New Talents for the New Economy
  6. 6. <ul><li>Advertising </li></ul><ul><li>Architecture </li></ul><ul><li>Crafts </li></ul><ul><li>Design </li></ul><ul><li>Designer Fashion </li></ul><ul><li>Film </li></ul><ul><li>Interactive Leisure </li></ul><ul><li>Music </li></ul><ul><li>The Performing Arts </li></ul><ul><li>Publishing </li></ul><ul><li>Software and consumer services </li></ul><ul><li>Television and Radio </li></ul>ABC of the Creative Industries
  7. 7. <ul><li>Two million people are employed in creative Jobs UK </li></ul><ul><li>Sector contributes £60 billion a year to the British Economy </li></ul><ul><li>7.3% Value Added </li></ul><ul><li>Growth at twice the rate of the economy as a whole </li></ul><ul><li>The global market value of the creative industries increased from $831 billion in 2000 to $1.3 trillion in 2005; more than 7% of global GDP </li></ul>1, 2, 3 of the Creative Industries Sources: Global market quote from DCMS. UK figures from New Talent for New Economy
  8. 8. “ Design Council research shows that every £100 spent by business on design increases turnover by £225. Indeed, companies that invest in design out-perform their peers in practically every performance measure - market share, growth, productivity, share price, profitability” Source: Ian Pearson speaking at the Design Council in Sept 08/
  9. 9. <ul><li>Why Now? </li></ul><ul><li>10 years ago tracking studies made clear the value of some of these industries - the more that could be measured, the more that could be seen. </li></ul><ul><li>But before that stark changes in industrial production and manufacturing made it clear that older industries would need to be replaced by newly dynamic industries to keep our economy and others vibrant/ </li></ul><ul><li>Digital technologies wiped out many traditional production processes </li></ul><ul><li>And the birth of the Knowledge Economy meant that each nation’s primary asset is its people so long as they are always at the leading edge of knowledge – this applies to cities and regions too. Keeping ahead requires creativity, and innovation and the Creative industries </li></ul><ul><li>Have that to offer big time. </li></ul>
  10. 10. <ul><li>Questions for debate. </li></ul><ul><li>Does Government Strategy drive? </li></ul><ul><li>Or does local and regional policy drive? </li></ul><ul><li>What is making a real difference this time? </li></ul><ul><li>Who is measuring what? </li></ul><ul><li>What about Industry both private and public sectors? </li></ul><ul><li>in particular – Broadcasting and Digital Media </li></ul><ul><li>In answer to Andrew’s question about the USP of the UK in this sector I would say it has to be the contribution of broadcasting. </li></ul>
  11. 11. BBC <ul><ul><ul><ul><ul><li>In many respects, the BBC is the “core” of the broadcasting (and related segments of the) creative economy. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>It is the “creative infrastructure” around which much of this segment of the creative economy has developed, and by which much of it is sustained. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Leading the quality and development for the sector and maintaining its ongoing health. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>This could be compared with (and may complement the role of) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Channel 4, which has been labelled the “angel investor” in the creative economy through identification and fostering of creative and management talent. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Using a similar analogy, the BBC would be seen as a larger “institutional investor”. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>“ developer”, “stimulator”, and “sustainer”. </li></ul></ul></ul></ul></ul>Taken from BBC Trust study on the economic impact of the BBC
  12. 12. <ul><li>Investing in Creative Content: </li></ul><ul><li>Content production across genres, across radio, film , television and web </li></ul><ul><li>Orchestras </li></ul><ul><li>Independent production in radio, tv and film </li></ul><ul><li>Film production </li></ul><ul><li>Classical music , folk and pop festivals </li></ul><ul><li>minority language creative industries </li></ul><ul><li>Funding and training and developing talent </li></ul><ul><li>Contributing towards clusters of creative industries – Bristol, and Manchester </li></ul><ul><li>Stimulating consumer demand etc elaborate </li></ul><ul><li>Funding the development and training of talent </li></ul><ul><li>Developing regional creative clusters </li></ul><ul><li>Stimulating demand for new technologies and platforms often working with others in the creative industries </li></ul>
  13. 13. Channel Four : An intervention in the market: a truly British way of opening up? <ul><li>Partnership is in the DNA of Channel 4 and 4IP is no exception. </li></ul><ul><li>Channel 4 is galvanising activity across the public and private sectors and building a coalition of funding partners including Screen West Midlands, Scottish Enterprise, Yorkshire Forward, Screen Yorkshire, NESTA and Arts Council England. </li></ul><ul><li>C4 is currently having additional conversations with other potential investors, as well as with other public organisations and technology and media corporations. </li></ul><ul><li>C4 is delighted that so many people are both interested in what we’re doing and keen to participate. If you’d like to discuss how your organisation can get involved, drop us a line to [email_address] . </li></ul><ul><li>C4 is starting to seek out the individuals and organisations who need our backing for their ideas, and to this end are actively engaged in speaking to relevant gatherings over the next few months. If you’d like us to come and talk with you, simply send an email to [email_address] </li></ul>
  14. 14. EU dimension? IPO Work needs to be done to help people who register IP in one country to be registered in all. Lisbon Process Has the EU R&D centre opened?
  15. 15. Taken from BBC Trust study on the economic impact of the BBC