COMMUNICATING A BRAND
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As with human beings, brands are also required to harness the ability to communicate. Brand communication in this current era generally involves the combination of advertising, and the handling of various social media platforms, including the important process of communicating with customers directly when responding to their external reviews, questions, and so on. Companies need to spend time developing sound communication strategies because it is an essential part of shaping their entire brand. Without great communications, a brand really won’t stand much of a chance in terms of competing with other more engaged brands within the market. ---- Learn More from Our Website: https://liasidik.com Be sure to follow us: https://www.instagram.com/liasidik https://www.facebook.com/liasidik.branding https://twitter.com/liasidik Or contact our team via WhatsApp +62 89 659 108 869 If you have any additional questions, please leave a comment. Thank You!
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BRAND & PACKAGING
How you package your products is a crucial factor that contributes towards influencing consumer purchase decision-making, along with shaping the perceptions of how people ‘should’ view your brand.
First impressions are important, and so the visual outlook of your product packaging must produce a positive impression, and instill instant brand recognition and ease for recall.
The purpose of your packaging should also be to urge potential customers to notice, generate interest, inform and educate, and effectively push consumers to buy your product. Typically brands that produce innovative and unique package designs often succeed over others.
----
Learn More from Our Website:
https://liasidik.com
Be sure to follow us:
https://www.instagram.com/liasidik
https://www.facebook.com/liasidik.branding
https://twitter.com/liasidik
Or contact our team via WhatsApp +62 89 659 108 869
If you have any additional questions, please leave a comment.
Thank You!
Colour Perception and Consumer Behaviour
The document discusses how colour influences consumer behaviour and marketing. It provides examples of how different colours like red, yellow, blue, green, orange, pink, purple, black are perceived and can stimulate certain emotions. It also gives examples of how companies have successfully used colour in their branding and product packaging to influence sales and target certain demographics like Coca Cola switching to black packaging for Coke Zero to target males. Culture can influence colour meanings so marketers must be aware of this. Colour appropriateness is also important for products.
22 immutable laws_of_marketing
This document outlines 22 immutable laws of marketing according to Al Ries and Jack Trout. The laws provide guidance on how to position products and brands in the marketplace, own words in customers' minds, deal with competition, leverage trends over fads, and understand how marketing effects take place over time. The laws also address the need to adapt strategies based on market leadership and continuously extend brand equity.
Buat diklat perusahaan
Some products shout to be noticed by customers but end up disappointing them, while others quietly prove their quality over time. To build a strong brand, companies should create a distinctive trademark, differentiate their product from competitors, strengthen their capabilities, and minimize any flaws or weaknesses. A good brand makes a product stand out in the market through these branding strategies.
Tarea ingles unidad
This document provides a summary of Unit 5: Vocabulary Function. It lists new words that were covered in the unit related to advertisements, including their meanings. It describes words like "admire", "brand", "exclusive", and "formula". It then lists additional new words and their meanings. The document notes that many of these words are adjectives used to describe objects or people in advertisements. It explains that advertisements aim to persuade consumers by using charming words to make people believe they need products that may not be necessary. It encourages supporting fair trade to fight against unfair trade practices.
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CREATIVE COPYWRITING
Working in the creative or design industries, much of your marketing relies on beautiful imagery. Beautiful images are a good start, but cleverly crafted content can make all the difference. Words give your work further clarity, reach and exposure – and, in the digital age, make you easier to find online.
Creative copywriting isn’t just about getting information in. It’s about getting information out – in an interesting way. It’s not just about writing but about thinking. And thinking differently. Why is the product unique? Why should I choose it above and beyond any other similar brand? Who is the target audience?
Creative copywriting is inspiring to read and has a voice that makes a brand stand up and stand out. But it’s about more than having a way with words. It’s about being original with an idea and tapping into people’s hearts and heads. It’s about having a headline that makes people look twice and a copy that makes people want to read end to end.
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Learn More from Our Website:
https://liasidik.com
Be sure to follow us:
https://www.instagram.com/liasidik
https://www.facebook.com/liasidik.branding
https://twitter.com/liasidik
Or contact our team via WhatsApp +62 89 659 108 869
If you have any additional questions, please leave a comment.
Thank You!
Brand Design Guide
This document provides a guide to building a brand identity. It begins with an introduction by Arek Dvornechuck, a branding expert, who provides his mission to help people create iconic brands. The guide then covers the basics of brands, branding, and brand identity. It explains that brand identity takes various elements like logo, color, shape, typography and voice and unifies them into a cohesive system. The guide also discusses developing a brand strategy by understanding the target audience, creating a mission statement and defining the brand personality. It then covers designing the brand identity elements like logo types, effective use of shape, color and typography. The goal is to help readers create a strong brand identity that clearly communicates their
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BRAND & PACKAGING
How you package your products is a crucial factor that contributes towards influencing consumer purchase decision-making, along with shaping the perceptions of how people ‘should’ view your brand.
First impressions are important, and so the visual outlook of your product packaging must produce a positive impression, and instill instant brand recognition and ease for recall.
The purpose of your packaging should also be to urge potential customers to notice, generate interest, inform and educate, and effectively push consumers to buy your product. Typically brands that produce innovative and unique package designs often succeed over others.
----
Learn More from Our Website:
https://liasidik.com
Be sure to follow us:
https://www.instagram.com/liasidik
https://www.facebook.com/liasidik.branding
https://twitter.com/liasidik
Or contact our team via WhatsApp +62 89 659 108 869
If you have any additional questions, please leave a comment.
Thank You!
Colour Perception and Consumer Behaviour
The document discusses how colour influences consumer behaviour and marketing. It provides examples of how different colours like red, yellow, blue, green, orange, pink, purple, black are perceived and can stimulate certain emotions. It also gives examples of how companies have successfully used colour in their branding and product packaging to influence sales and target certain demographics like Coca Cola switching to black packaging for Coke Zero to target males. Culture can influence colour meanings so marketers must be aware of this. Colour appropriateness is also important for products.
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Buat diklat perusahaan
Some products shout to be noticed by customers but end up disappointing them, while others quietly prove their quality over time. To build a strong brand, companies should create a distinctive trademark, differentiate their product from competitors, strengthen their capabilities, and minimize any flaws or weaknesses. A good brand makes a product stand out in the market through these branding strategies.
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This document provides a summary of Unit 5: Vocabulary Function. It lists new words that were covered in the unit related to advertisements, including their meanings. It describes words like "admire", "brand", "exclusive", and "formula". It then lists additional new words and their meanings. The document notes that many of these words are adjectives used to describe objects or people in advertisements. It explains that advertisements aim to persuade consumers by using charming words to make people believe they need products that may not be necessary. It encourages supporting fair trade to fight against unfair trade practices.
Wine Labels: How to sell from the shelf
In May 2016 we presented a webinar for Wine Communicators of Australia called Wine Labels: How to sell from the shelf. We talked about why your wine label is so important, and how to approach the label design process in order to sell more from the shelf.
CREATIVE COPYWRITING
Working in the creative or design industries, much of your marketing relies on beautiful imagery. Beautiful images are a good start, but cleverly crafted content can make all the difference. Words give your work further clarity, reach and exposure – and, in the digital age, make you easier to find online.
Creative copywriting isn’t just about getting information in. It’s about getting information out – in an interesting way. It’s not just about writing but about thinking. And thinking differently. Why is the product unique? Why should I choose it above and beyond any other similar brand? Who is the target audience?
Creative copywriting is inspiring to read and has a voice that makes a brand stand up and stand out. But it’s about more than having a way with words. It’s about being original with an idea and tapping into people’s hearts and heads. It’s about having a headline that makes people look twice and a copy that makes people want to read end to end.
----
Learn More from Our Website:
https://liasidik.com
Be sure to follow us:
https://www.instagram.com/liasidik
https://www.facebook.com/liasidik.branding
https://twitter.com/liasidik
Or contact our team via WhatsApp +62 89 659 108 869
If you have any additional questions, please leave a comment.
Thank You!
Brand Design Guide
This document provides a guide to building a brand identity. It begins with an introduction by Arek Dvornechuck, a branding expert, who provides his mission to help people create iconic brands. The guide then covers the basics of brands, branding, and brand identity. It explains that brand identity takes various elements like logo, color, shape, typography and voice and unifies them into a cohesive system. The guide also discusses developing a brand strategy by understanding the target audience, creating a mission statement and defining the brand personality. It then covers designing the brand identity elements like logo types, effective use of shape, color and typography. The goal is to help readers create a strong brand identity that clearly communicates their
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- Copywriting involves crafting compelling written content to promote products and services.
- Effective copy has strong headlines, body text, and taglines that engage the audience.
- Writing for different channels requires tailoring the copy to that format, like ensuring web copy is clear, concise, and engaging.
- Brochures require storytelling and compelling long-form content to support branding.
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This document discusses the five disciplines of high-performance brand building: differentiate, collaborate, innovate, cultivate, and validate. It dispels myths that a brand is just a logo, identity, or product. A brand is defined as a person's gut feeling about an organization that evokes the same response each time. Building a brand requires mastering these disciplines, such as developing a brand essence and promise to differentiate, collaborating across teams, innovating to stand out as the unique solution, cultivating a consistent personality, and validating the brand's success. The document uses the example of Munjal Auto to illustrate applying these disciplines through elements like icons, identity, websites, and communications.
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Pete Gade, LiveAreaLabs
Katherine LaFranchise, Director of eCommerce, Urban Decay Cosmetics
Meredith Han, Global Director of Ecommerce, Brooks Sports
When you started building your business, you started building your brand. Whether you knew it or not.
Thing is, people are constantly sizing you up. Who you are. What you do. How well you do it. That’s your brand. It’s the gut feeling people have about you and your business—an unmistakable feeling that influences the talent you attract, the investors you seek, and the customers you ultimately want to keep. In other words, brand is much, much more than a logo. It’s a major contributor to success. And it’s something startups should get a hold of, right out of the gate.
Put another way, your business has a plan. Your brand needs one, too.
In this session we’ll offer no-nonsense advice designed for startups— all designed to help you establish your brand early on, and keep your business focused for the long haul. Plus, you’ll get first-hand insights from Urban Decay and Brooks Sports, two companies who’ve made brand a big part of their business, and their success.
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This document discusses the keys to branding. It outlines 9 criteria that must be met for a product or service to be considered a brand. These include having a consistent identity, personality, promise, marketing investments, and management over time. The document provides examples of brand personalities and promises. It emphasizes that branding requires ongoing investment but can make a company's products and assets more valuable over time.
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The document discusses how branding is important for investment and outlines key steps in developing an effective brand. It explains that a brand story should include purpose, mission, vision and proposition to succinctly convey the company's values. Visual elements like logo, name and social media presence help bring the brand story to life. Establishing a clear brand early on can increase valuation and avoid costly rebranding later.
Steps to create your personal brand
Recently, whereas thumbing through my previous high school yearbooks it
Occurred to me that as so much back as high school, we were being
Branded. Class clown, most likely to Succeed, class cutely, were all
Brands we conferred on those choose few that created a good
Impression on us.
Branding
This document provides 10 branding tips for developing a strong brand identity. The tips discuss making customers feel comfortable with the brand, tapping into emotions, establishing expectations, understanding brand perception, having a clear big idea, authenticity, applying cognitive science principles, talking not lecturing customers, creating an effective strategy, and developing a consistent identity. The overall message is that strong brands create familiarity and trust with customers through emotional connection, clear communication of what the brand stands for, and consistency in how the brand is presented.
Tetra pakspeechfinal
This document summarizes a speech given to Tetra Pak about branding. The speaker discusses three main points:
1. Branding is practical, tracing its origins to branding livestock and the development of packaged branded goods in the 19th century which helped consumers identify quality products.
2. Brands add value to businesses by building brand equity which can increase market share and profits as shown by the $4.2 billion acquisition of vitamin water brand Glaceau.
3. Branding extends far beyond consumers to also include business customers and partnerships, with even B2B brands like IBM building strong emotional connections with clients.
Tap into the expertise of Global Marketing Experts with these 5 Career Tips
We’ve all got used to how important marketing is to business success. So, how come very few of us think to apply this type of Best Practice to our own careers?
Global marketing experts stress the need to split time and resources between brand building and sales. If you’re smart, you’ll adopt their advice to thrive in your career.
Yes, you need to nail your sales technique: résumé, Cover Letter, interview performance. But it makes much more sense to improve your BRAND so that employers come to you.
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Brand Communication
This document discusses various aspects of brand language including logos, print ads, commercials, ambassadors, and visual language. It provides examples and discusses how logos can represent a brand's identity and evolve over time. Print ads are described as the oldest form of advertising and importance is placed on creativity and message. Different types of commercials like corporate, funny, and cultural are outlined. The roles and criteria for effective brand ambassadors are explained. Green brand language and visual language are introduced as important elements of connecting with consumers.
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The document discusses key aspects of brand strategy including establishing a purpose, maintaining consistency, leveraging emotion, flexibility, and employee involvement. It also outlines seven components of a comprehensive branding strategy and an 11-step brand building process. Additionally, it presents inbound marketing and lead generation strategies, noting the importance of search and social media throughout the customer lifecycle.
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In this presentation for Startup Week Seattle 2017, Fitcode's Stephanie Chacharon shares the fundamentals of branding: from brand discovery and building blocks to making it real.
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The document discusses rebooting the Thorntons brand. It notes that all brands need periodic reboots to stay relevant. While Thorntons had retail heritage as the #1 gift brand, winning in fast-moving consumer goods (FMCG) is more difficult. The brand was losing customers at supermarket shelves and its product ranges did not feel cohesive. The reboot simplified the range from three tiers to two iconic brands, Thorntons Classic and Thorntons Continental, to better define what makes the brand special. The reboot also focused on understanding what people love about the brand and creating something meaningful in their lives.
Copywriting – top tips
Helpful copywriting tips to help you maximise marketing ROI.
Professional copywriting will help your business:
Create marketing content that your audience values.
Deliver effective, results focused campaigns.
Improve marketing ROI with clearer, more compelling sales stories.
Brand Management
This document discusses brand elements like names, logos, slogans, jingles, and packaging that help identify and differentiate brands. It explains that brand elements should be memorable, meaningful, likable, transferable, adaptable, and protectable. Names especially should be simple and distinctive to improve brand awareness. Logos and symbols provide visual brand identification. Slogans communicate what makes a brand special while jingles enhance awareness through repetition. Packaging identifies the brand, provides information, and aids transportation, storage, and consumption of the product. The design and colors used can influence perceptions of the brand.
Episode 4. Why do your brands and products need a Chinese name to penetrate t...
#CrackthecodeofecommerceinChina
Sandrine Zerbib, Full Jet’s Founder & Managing Partner and Bruno Grangier, Founding Partner of LEAF Law in Shanghai present a series of webinars to help you crack the code of E-Commerce in China.
Starting from Episode 4 and on into the future:
- All content will be in English
- We will have guest experts join us for each topic
Here are the key takeaways from Episode 4 on the need for a Chinese name for your brands and products in order to succeed in China’s E-Commerce market:
- 6 reasons to create a Chinese name
- How to approach “naming,” the challenges and the opportunities.
- How to protect your brand identity, yet still adapt to the Chinese market
- In depth- analysis of relevant case studies and actionable takeaways from our experts
Interested to learn more about E-Commerce in China? Episode 5 is coming soon!
How To Design a Memorable Brand That Catches On
Today’s world is all about
accessibility. If taxis were easy to
hail, we wouldn’t need Uber. If
books were affordable, then we
wouldn’t need kindles. If it was
easy to ask a girl out at a party,
we wouldn’t need Tinder.
Uber gives you the GPS
whereabouts of your driver with
the model of their vehicle; Kindle
gives you recommendations
on what book to read next
based on your previous
purchase; and Tinder gives you
a shot at meeting someone
you might not have the guts
to introduce yourself to. They
have all created a promise
that is unique by positioning
themselves as ruler of their
game within the marketplace,
quickly becoming a necessity
in your life. This is branding.
Every morning, on your commute
to work, whether by foot,
public transport or car, you are
bombarded with a visual feast of
billboards, automobiles, apparel,
technology, bumper stickers,
advertising screens, radio… the
list goes on. Some of these
products get lost in the chaos
and fall under the radar. Then
you see a mark that draws you
in. The shoe with the swoosh
on the side, a familiar tagline
on a poster, or the slick looking
mobile phone with the graphiteback
that grabs your attention.
It might be that you have never
seen this brand before. It’s your
first date and you’re trying to
work it out. It’s intrigued you and
you want to know more. Through
their unique combinations of
design, color and typography,
they have incited your curiosity
and captured your attention.
Behind these products are
companies with a deep
understanding of their audience
and how to engage with their
target consumer. They have
taken a strategic and bold
approach to standing out from
the crowd and are becoming a bigger piece of the puzzle.
A WEBSITE GUIDELINE
This week let’s talk about websites. A website is a collection of interlinked pages on the internet grouped under a unique name or online address.
These pages, known as web pages, contain information or services by a business or organization. The information may be in different formats like text, images, videos, audio, and animation and the services may be like buying or selling products, downloading digital products, etc.
Websites can be used in various fashions: a personal website, a corporate website for a company, a government website, an organization website, etc. Websites can be the work of an individual, a business or other organization, and are typically dedicated to a particular topic or purpose.
----
Learn More from Our Website:
https://liasidik.com
Be sure to follow us:
https://www.instagram.com/liasidik
https://www.facebook.com/liasidik.branding
https://twitter.com/liasidik
Or contact our team via WhatsApp +62 89 659 108 869
If you have any additional questions, please leave a comment.
Thank You!
OFFSET PRINTING
We already know about digital printing before, but what makes it different with offset printing? Offset printing technology uses plates, usually made from aluminum, which are used to transfer an image onto a rubber "blanket", and then rolling that image onto a sheet of paper. It's called offset because the ink is not transferred directly onto the paper.
In offset printing the matter to be printed is neither raised above the surface of the printing plate nor sunk below it. Instead, it is flush with the surface of the plate; thus offset is classified as a planographic method of printing.
Offset printing helps in producing high-quality output on surfaces like cloth or wood. The rubber leaves a very fine print on rough surfaces, making the process effective. The process is equally efficient for small, medium and large-scale production of printing due to its high quality, inexpensiveness and consistent results.
----
Learn More from Our Website:
https://liasidik.com
Be sure to follow us:
https://www.instagram.com/liasidik
https://www.facebook.com/liasidik.branding
https://twitter.com/liasidik
Or contact our team via WhatsApp +62 89 659 108 869
If you have any additional questions, please leave a comment.
Thank You!
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The document discusses branding and corporate identity in the fashion industry. It explains that a brand identifies a product or service and what it stands for, while corporate identity is how a whole company presents itself through strategy, culture and communications. Developing a strong brand requires high investment in advertising and marketing to build customer loyalty and brand equity. Fashion brands in particular aim to project a consistent personality and style through attributes like color, material and patterns, while still reinterpreting styles each season to keep up with the latest trends. Branding is important in fashion as branded garments are better perceived by consumers than unbranded items.
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- Effective copy has strong headlines, body text, and taglines that engage the audience.
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- Brochures require storytelling and compelling long-form content to support branding.
- Names are an important strategic element and may need to change to align with a company's
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Brand is Focus - LiveAreaLabs - SIC2012
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Tom Gallagher, LiveAreaLabs
Pete Gade, LiveAreaLabs
Katherine LaFranchise, Director of eCommerce, Urban Decay Cosmetics
Meredith Han, Global Director of Ecommerce, Brooks Sports
When you started building your business, you started building your brand. Whether you knew it or not.
Thing is, people are constantly sizing you up. Who you are. What you do. How well you do it. That’s your brand. It’s the gut feeling people have about you and your business—an unmistakable feeling that influences the talent you attract, the investors you seek, and the customers you ultimately want to keep. In other words, brand is much, much more than a logo. It’s a major contributor to success. And it’s something startups should get a hold of, right out of the gate.
Put another way, your business has a plan. Your brand needs one, too.
In this session we’ll offer no-nonsense advice designed for startups— all designed to help you establish your brand early on, and keep your business focused for the long haul. Plus, you’ll get first-hand insights from Urban Decay and Brooks Sports, two companies who’ve made brand a big part of their business, and their success.
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This document discusses the keys to branding. It outlines 9 criteria that must be met for a product or service to be considered a brand. These include having a consistent identity, personality, promise, marketing investments, and management over time. The document provides examples of brand personalities and promises. It emphasizes that branding requires ongoing investment but can make a company's products and assets more valuable over time.
Brand To Land Investment
The document discusses how branding is important for investment and outlines key steps in developing an effective brand. It explains that a brand story should include purpose, mission, vision and proposition to succinctly convey the company's values. Visual elements like logo, name and social media presence help bring the brand story to life. Establishing a clear brand early on can increase valuation and avoid costly rebranding later.
Steps to create your personal brand
Recently, whereas thumbing through my previous high school yearbooks it
Occurred to me that as so much back as high school, we were being
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Brands we conferred on those choose few that created a good
Impression on us.
Branding
This document provides 10 branding tips for developing a strong brand identity. The tips discuss making customers feel comfortable with the brand, tapping into emotions, establishing expectations, understanding brand perception, having a clear big idea, authenticity, applying cognitive science principles, talking not lecturing customers, creating an effective strategy, and developing a consistent identity. The overall message is that strong brands create familiarity and trust with customers through emotional connection, clear communication of what the brand stands for, and consistency in how the brand is presented.
Tetra pakspeechfinal
This document summarizes a speech given to Tetra Pak about branding. The speaker discusses three main points:
1. Branding is practical, tracing its origins to branding livestock and the development of packaged branded goods in the 19th century which helped consumers identify quality products.
2. Brands add value to businesses by building brand equity which can increase market share and profits as shown by the $4.2 billion acquisition of vitamin water brand Glaceau.
3. Branding extends far beyond consumers to also include business customers and partnerships, with even B2B brands like IBM building strong emotional connections with clients.
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We’ve all got used to how important marketing is to business success. So, how come very few of us think to apply this type of Best Practice to our own careers?
Global marketing experts stress the need to split time and resources between brand building and sales. If you’re smart, you’ll adopt their advice to thrive in your career.
Yes, you need to nail your sales technique: résumé, Cover Letter, interview performance. But it makes much more sense to improve your BRAND so that employers come to you.
This Infographic has 5 tips adapted from marketing gurus, Les Binet and Peter Field, to help you switch from a panicked last-minute scurry to apply for jobs to a strategic and SENSIBLE career marketing campaign.
Brand Communication
This document discusses various aspects of brand language including logos, print ads, commercials, ambassadors, and visual language. It provides examples and discusses how logos can represent a brand's identity and evolve over time. Print ads are described as the oldest form of advertising and importance is placed on creativity and message. Different types of commercials like corporate, funny, and cultural are outlined. The roles and criteria for effective brand ambassadors are explained. Green brand language and visual language are introduced as important elements of connecting with consumers.
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The document discusses key aspects of brand strategy including establishing a purpose, maintaining consistency, leveraging emotion, flexibility, and employee involvement. It also outlines seven components of a comprehensive branding strategy and an 11-step brand building process. Additionally, it presents inbound marketing and lead generation strategies, noting the importance of search and social media throughout the customer lifecycle.
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The document discusses rebooting the Thorntons brand. It notes that all brands need periodic reboots to stay relevant. While Thorntons had retail heritage as the #1 gift brand, winning in fast-moving consumer goods (FMCG) is more difficult. The brand was losing customers at supermarket shelves and its product ranges did not feel cohesive. The reboot simplified the range from three tiers to two iconic brands, Thorntons Classic and Thorntons Continental, to better define what makes the brand special. The reboot also focused on understanding what people love about the brand and creating something meaningful in their lives.
Copywriting – top tips
Helpful copywriting tips to help you maximise marketing ROI.
Professional copywriting will help your business:
Create marketing content that your audience values.
Deliver effective, results focused campaigns.
Improve marketing ROI with clearer, more compelling sales stories.
Brand Management
This document discusses brand elements like names, logos, slogans, jingles, and packaging that help identify and differentiate brands. It explains that brand elements should be memorable, meaningful, likable, transferable, adaptable, and protectable. Names especially should be simple and distinctive to improve brand awareness. Logos and symbols provide visual brand identification. Slogans communicate what makes a brand special while jingles enhance awareness through repetition. Packaging identifies the brand, provides information, and aids transportation, storage, and consumption of the product. The design and colors used can influence perceptions of the brand.
Episode 4. Why do your brands and products need a Chinese name to penetrate t...
#CrackthecodeofecommerceinChina
Sandrine Zerbib, Full Jet’s Founder & Managing Partner and Bruno Grangier, Founding Partner of LEAF Law in Shanghai present a series of webinars to help you crack the code of E-Commerce in China.
Starting from Episode 4 and on into the future:
- All content will be in English
- We will have guest experts join us for each topic
Here are the key takeaways from Episode 4 on the need for a Chinese name for your brands and products in order to succeed in China’s E-Commerce market:
- 6 reasons to create a Chinese name
- How to approach “naming,” the challenges and the opportunities.
- How to protect your brand identity, yet still adapt to the Chinese market
- In depth- analysis of relevant case studies and actionable takeaways from our experts
Interested to learn more about E-Commerce in China? Episode 5 is coming soon!
How To Design a Memorable Brand That Catches On
Today’s world is all about
accessibility. If taxis were easy to
hail, we wouldn’t need Uber. If
books were affordable, then we
wouldn’t need kindles. If it was
easy to ask a girl out at a party,
we wouldn’t need Tinder.
Uber gives you the GPS
whereabouts of your driver with
the model of their vehicle; Kindle
gives you recommendations
on what book to read next
based on your previous
purchase; and Tinder gives you
a shot at meeting someone
you might not have the guts
to introduce yourself to. They
have all created a promise
that is unique by positioning
themselves as ruler of their
game within the marketplace,
quickly becoming a necessity
in your life. This is branding.
Every morning, on your commute
to work, whether by foot,
public transport or car, you are
bombarded with a visual feast of
billboards, automobiles, apparel,
technology, bumper stickers,
advertising screens, radio… the
list goes on. Some of these
products get lost in the chaos
and fall under the radar. Then
you see a mark that draws you
in. The shoe with the swoosh
on the side, a familiar tagline
on a poster, or the slick looking
mobile phone with the graphiteback
that grabs your attention.
It might be that you have never
seen this brand before. It’s your
first date and you’re trying to
work it out. It’s intrigued you and
you want to know more. Through
their unique combinations of
design, color and typography,
they have incited your curiosity
and captured your attention.
Behind these products are
companies with a deep
understanding of their audience
and how to engage with their
target consumer. They have
taken a strategic and bold
approach to standing out from
the crowd and are becoming a bigger piece of the puzzle.
Similar to COMMUNICATING A BRAND (20)
169 200801 Kiss & Sell 94-chapter 6 by Robert Sawyer
169 200801 Kiss & Sell 94-chapter 6 by Robert Sawyer
Tap into the expertise of Global Marketing Experts with these 5 Career Tips
Tap into the expertise of Global Marketing Experts with these 5 Career Tips
Key aspects of brand strategy_Vibes Communications
Key aspects of brand strategy_Vibes Communications
Episode 4. Why do your brands and products need a Chinese name to penetrate t...
Episode 4. Why do your brands and products need a Chinese name to penetrate t...
More from Lia s. Associates | Branding & Design
A WEBSITE GUIDELINE
This week let’s talk about websites. A website is a collection of interlinked pages on the internet grouped under a unique name or online address.
These pages, known as web pages, contain information or services by a business or organization. The information may be in different formats like text, images, videos, audio, and animation and the services may be like buying or selling products, downloading digital products, etc.
Websites can be used in various fashions: a personal website, a corporate website for a company, a government website, an organization website, etc. Websites can be the work of an individual, a business or other organization, and are typically dedicated to a particular topic or purpose.
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OFFSET PRINTING
We already know about digital printing before, but what makes it different with offset printing? Offset printing technology uses plates, usually made from aluminum, which are used to transfer an image onto a rubber "blanket", and then rolling that image onto a sheet of paper. It's called offset because the ink is not transferred directly onto the paper.
In offset printing the matter to be printed is neither raised above the surface of the printing plate nor sunk below it. Instead, it is flush with the surface of the plate; thus offset is classified as a planographic method of printing.
Offset printing helps in producing high-quality output on surfaces like cloth or wood. The rubber leaves a very fine print on rough surfaces, making the process effective. The process is equally efficient for small, medium and large-scale production of printing due to its high quality, inexpensiveness and consistent results.
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DIGITAL PRINTING
We have discussed Quality Assurance last week, now let’s move on to Digital Printing. Digital printing is a method of printing from a digital-based image directly to a variety of media. It usually refers to professional printing where small-run jobs from desktop publishing and other digital sources are printed using large-format and/or high-volume laser or inkjet printers.
Digital printing machines can print on everything from thick cardstock, heavyweight papers and folding cartons to fabric, plastics and synthetic substrates.
Digital printing continues to grow in popularity and as technology continues to improve, so does the quality of the work. With short turnarounds, lower cost and high-quality output, digital printing is a great solution for many projects you have.
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QUALITY ASSURANCE
This week, let’s discuss about quality assurance. Quality assurance (QA) is a way of preventing mistakes and defects in manufactured products and avoiding problems when delivering products or services to customers.
Quality assurance process helps a business ensure its products meet the quality standards set by the company or its industry. Another way to understand quality assurance (QA) is as a company’s process for improving the quality of its products.
Most businesses utilize some form of quality assurance in production, from manufacturers of consumer packaged goods to software development companies. Some companies may even establish a quality assurance department with employees that focus solely on quality assurance.
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THE ART OF PHOTOGRAPHY
Once you got a grasp about layouting, now let’s talk about photography. In graphic design, images are often the best way to get ideas across. People respond to images and process them regardless of what language they speak. Photographs are very effective images that can convey stories very quickly. Think how less effective advertisements would be if they used only words.
Photography in design can be more impactful than graphics or illustration as it communicates the message with a sense of realism, and often packs more of a visual punch, too.
Photography can serve many purposes and have many facets. Photography can tell a story, it can capture a moment in time, it can document, and it can be art. There are many technical uses for photography as well as social and creative ones. How we use and interact with photography is highly personal and will differ from one person to the next.
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THE BEAUTY OF LAYOUTING
Whether in design or writing, layout is the decisive factor which makes the reader want to stay to read your article/design. .
Layout design is the process of arranging visual elements—like text, images, and shapes—on a given page. Layout design is important for any project that conveys a message through eye-catching visuals, like magazine layouts, website design, and advertisements.
An effective layout not only looks attractive, but also helps the viewer understand the message the design is conveying. In other words, understanding layout is key when it comes to creating user-friendly, engaging designs, particularly in the realms of web design and advertising.
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WRITING FOR WEBSITE & DIGITAL FORMAT
Although it may be a bit similar, writing for printing media is different from writing for digital media. Written content could only be published as physical print, and was therefore static and unchangeable. Today, content can be published online and is in constant flux. As technology has shifted the way information is delivered, readers’ needs have changed, and writers must think about content in a completely new way.
When writing for the web, using plain language allows users to find what they need, understand what they have found, and then use it to meet their needs. It should also be actionable, findable, and shareable. The point is to understand how what you are writing fits into the overall content strategy, what the content lifecycle entails, and who is involved in the process.
It’s important to target your audience when writing for the web. By knowing who you are writing for, you can write at a level that will be meaningful for them. Use the personas you created while designing the site to help you visualize who you are writing for.
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WRITING FOR COMPANY MAGAZINE & NEWSLETTER
Last week we talked about how to write a catalog to promote your product. Now let’s talk about how to write for company magazine and newsletter. Many large organizations will have magazines or newsletter for their employees. Some have them for their customers too.
Newsletters are often short, maybe only one or two pages. Those that are for staff only will usually contain information about upcoming events or announcements, changes in management, new staff, retirements, deaths, competitions, suggestion schemes and that kind of thing. Company magazines are much the same as newsletters in their function, but they are longer, like ‘normal’ magazines.
There are lots of topics you could write about for your company newsletter or magazine. And what you choose depends on who the publication is intended for.
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WRITING FOR CATALOG
Aside from writing for product and retail, you need to know about how to write for catalog. The aim of a catalog is for a range of available goods to be understood as quickly as possible and for it to be appreciated for its design. Thanks to these intrinsic qualities, catalogs are one of the most effective sales tools on the market.
A catalog is a list of all the products or services that an organization makes available to the customers for sale. Well-crafted company profiles & company brochures showcase the corporeal differences. It gives a brief elucidation of products, their features and uses and much more. Preparing a product catalog in the correct style with the latest modifications will aid in creating and spreading brand awareness.
Consequently, writing a product catalog, in a manner which would boost sales, is a pivotal project and the marketing and sales department must necessarily ensure that it follows a significant stride in achieving the target market’s acceptance.
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WRITING FOR RETAIL & PRODUCT
Last week we discussed about copywriting for advertising and direct marketing. Let’s step up our discussion further about writing for retail and product.
Retail advertising is the process by which retailers use store advertising (online and offline) to drive awareness and interest towards their products to generate sales from their target audience. Through advertising, a retailer attempts to influence their audience to take a specific action.
Whereas, a product description is the marketing copy that explains what a product is and why it’s worth purchasing. The purpose of a product description is to supply customers with important information about the features and benefits of the product so they’re compelled to buy.
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WRITING FOR ADS & DIRECT MARKETING
From the previous discussion, we talked about the basics of copywriting. Now let’s take a look at copywriting for advertising and direct marketing.
Ad copy is the text of an advertisement and is delivered through several methods, with the end goal of a completed conversion. Figure out the Who, What, When, Where, How and Why of whom you are targeting: what you are offering, where the ad will be seen, when the ad will be displayed, how the message will be delivered, and why the reader would benefit from your offer.
The goal of an advertising script is to give the commercial producer the copy needed to sell a product or service. Good copy gets consumers attention, builds brand recognition and urges the audience to buy the advertised product or service.
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THE ART OF WRITING GREAT COPY
A good content will make a good impression for online ads to promote brands. It is essential to be able to understand the structure or process of copywriting. Copywriting is the reason why people buy something.
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Every business needs copywriting if they want to convert traffic into customers. Websites without copy don’t get sign-ups or opt-ins, don’t build brand awareness, and don’t persuade people to give them their money.
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THE RISING OF CREATIVE INDUSTRY
In order to monopoly the market, a brand must be creative in promoting itself. Nowadays there are many creative industries who reveal themselves in the past few years to be a better brand in the market.
The term ‘creative industries’ describes businesses with creativity at their heart – for example design, music, publishing, architecture, film and video, crafts, visual arts, fashion, TV and radio, advertising, literature, computer games and the performing arts.
The creative industries are critical to the sustainable development agenda. They stimulate innovation and diversification, are an important factor in the burgeoning services sector, support entrepreneurship, and contribute to cultural diversity.
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ALL ABOUT STP
This document discusses segmentation, targeting, and positioning (STP) strategies in marketing. It defines segmentation as dividing a market into distinct groups based on variables like demographics, behaviors, and psychographics. Targeting is selecting specific segments to market to. Positioning is how a product is placed in consumers' minds relative to competitors. The document provides many examples of how to segment consumers and gives tips for effective positioning, such as being first, simplifying messages, differentiation, and repositioning over time as markets change.
GET TO KNOW ABOUT SWOT ANALYSIS
What is SWOT analysis? SWOT analysis is a strategic planning and strategic management technique used to help a person or organization identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.
You can employ SWOT analysis before you commit to any sort of action, whether you are exploring new initiatives, revamping internal policies, considering opportunities to pivot or altering a plan midway through its execution.
The analysis can show you the key areas where your organization is performing optimally, as well as which operations need adjustment.
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A WHOLE NEW STRATEGY OF CSR
A few weeks ago we already discussed 3 theaters of CSR. Now let’s take a look at the examples of CSR Events which build a brand.
Doing a CSR is not simply just by understanding the theaters, you must understand the purpose of your brand, brand values, and your brand trademarks. The foundation must be applied first in order to make it work properly.
A company which emphasizes on its policy of social responsibility can amplify its good image and can create a competitive edge over others leading to 'Branding'.
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THE ROLE OF CITY BRANDING
You already know about product branding, now let’s discuss a whole new level about branding another object: City Branding. City Branding is the use of marketing techniques to give a city a unique identity in the minds of citizens, visitors, companies and investors.
As cities compete globally to attract tourism, investment and talent, as well as to achieve many other objectives, the concepts of brand strategy are increasingly adopted from the commercial world and applied in pursuit of urban development, regeneration and quality of life.
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OLD SCHOOL ADVERTISING: MAGAZINE
Nowadays, magazines are paving their way to go online, which lessens the production costs and can be accessed by anyone around the world. Still, there are some companies who prefer to produce them with high quality paper and distribute them door to door.
A traditional magazine can typically focus on trends or issues, and it can provide background information for news events. Magazines have the luxury of focusing on a smaller target audience, which means they do not have to try to please all of the people all the time.
Then, how can a magazine attract its reader? Structurized paragraph and writing, an eye-catching design, and good typography are the points which will create a good magazine.
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A SUMMARY OF: ADVERTISING THAT MAKES MONEY
You already know how to promote your brand by making an advertisement. But, will your advertisement produce a profitable income?
Advertising is not just to sell your brand and build your brand name, it must give you a benefit. Starting by pricing your product not too high or not too low, then promoting your product to build awareness in customer’s mindset, and finally using brand ambassadors to influence consumers' emotional feelings.
It seems to be impossible at first, but with each step, you will gain more profit and your brand will eventually become the best in the market.
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ADVERTISING A BRAND
To grow your brand, a brand needs to promote or present itself in front of its customers. Brand advertisement nowadays needs to be unique, strong, and capture the heart of the customer. But, what is brand advertising exactly?
Brand advertising is a type of strategy that develops brand recognition, customer loyalty, and builds lasting relationships with clients. The purpose of branding ads is to capture people’s attention, establish a stable positive brand identity, brand credibility, and build awareness.
With more consumers being aware of your brand, the more they trust and stick with you throughout the buyer’s journey. This makes them more likely to take action when they see a performance-based ad (they may even become a loyal customer) in the future.
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4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessMarketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Recently uploaded (20)
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Efficient Website Management for Digital Marketing Pros
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From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
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Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
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Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
COMMUNICATING A BRAND
- 1. COMMUNICATING A BRAND lia s. Associates
- 2. COMMUNICATING A BRAND Communication 1. Verbal 2. Visual 3. Gesture 4. Fashion 5. Expression 6. Scent 7. Style 8. Aura 9. Media, etc.
- 3. Copywriting Writing for branding, design, advertising and marketing COMMUNICATING A BRAND
- 4. Factors of Copywriting 1. Communicating in an original way: guidelines + imagination + inspiration. 2. It's about deadlines and sticking to the brief, while crafting with the creativity and style of a poet and storyteller. 3. Journalists: deliver content that needs to be factually correct, balanced and fair. Journalists are allowed to take a stance which could reflect the media or the writer's own opinion. 4. Copywriters: Unless otherwise specified, there is no room for your personality to seep into what you write, you are simply a hired mouthpiece for your client. It is the BRANDS VOICE that should be heard, loudly and clearly Set aside your ego, darling. Forget the idea of expressing yourself. COMMUNICATING A BRAND
- 5. COMMUNICATING A BRAND Good writing makes things happen Exhibit #1: The Economist
- 8. COMMUNICATING A BRAND Focus solely on the target audience Exhibit #2: Dove
- 11. COMMUNICATING A BRAND Sell the benefits, not the features Exhibit #3: MetLife and Patek Phillipe
- 14. COMMUNICATING A BRAND Promising, Delivering, Reminding Exhibit #4: Rolls-Royce
- 16. COMMUNICATING A BRAND Intrigue Exhibit #5: Häagen-Dazs
- 20. COMMUNICATING A BRAND Keep it simple Exhibit #6: Donna Karan
- 23. COMMUNICATING A BRAND Typography is the icing <3 Exhibit #7: Australia Post
- 27. The Hidden Structure COMMUNICATING A BRAND
- 28. COMMUNICATING A BRAND Headline Grab attention. Provoke interest.
- 29. COMMUNICATING A BRAND Sub-Headline Grab attention. Provoke interest.
- 30. COMMUNICATING A BRAND 1st paragraph The first paragraph will clarify and introduce your topic. Creating incentive through promise.
- 31. COMMUNICATING A BRAND Body Copy Delivers and/or revels the promise as linked by your titles, headings...
- 32. COMMUNICATING A BRAND Final Paragraph Final conclusion of your overall content + Remind the reader of the promise + Provides options and or solutions
- 36. COMMUNICATING A BRAND Brand Dictionary A collection of Brand words and phrases. Ambiguity must not be tolerated.
- 37. COMMUNICATING A BRAND Tone of voice A collection of phrases and words, short sentences and expressions that characterize your brand.
- 39. See you at IG @liasidik with weekly updates and new insights! lia s. Associates