Presented at the GLAM session of CC Global Summit 2011 in Warsaw.

1. Creative Commons
In
Museums
2011.9.17
Chiaki Hayashi

2. The first step was to invite Prof. Lessig in 2009.

3. Mori Art Museum challenged to use CC.

4. Exhibition: Ai Weiwei (2009.7.25-11.8)

5. First time MAM let audience take photos.

6. People enjoyed,

7. children enjoyed,

8. and Ai Weiwei himself enjoyed.

9. CC Japan drafted agreement between artist and museum.

10. Went through negotiation and reviews.

11. Notice at the entrance,

12. Notice in the gallery,

13. and prepared a paper handout.

14. Over 100 media covered this attempt.

15. MAM continues usage of CC since then.

16. When they cannot use the scheme,

17. You aren't signed in Sign In Help
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MAM guided to Flickr for download with CC.
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18. CC could be strong tool for PR.

19. Website PV: Increasing
900,000
800,000
700,000 Flickr launched
Photography allowed Twitter launched
Blog launched
600,000
500,000
Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sept-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10

20. Blog: Doubled since Ai Weiwei
15,000 Photography Photography
NOT Allowed Allowed
11,250
7,500
3,750
0
History in the Making Anette Messager Chalo! India Kaleidoscopic Eye Ai Weiwei Medicine and Art Roppongi Crossing 2010

21. Other museums are succeeding.

22. Museum of Contemporary Art Tokyo uses CC.

23. Artworks were designed to be captured.

24. Unexpected number of families visited & enjoyed.

25. Latest case is Yoko Ono “The Road of Hope”

26. The most sensitive artist agreed on CC.

27. Audience enjoy taking photos with her works.

28. So do I!

31. All materials
for this scheme
are available under CC.

32. Appendix1: contract between museum and artist

33. Appendix2: loan agreement between museum and owner

34. Contact me
chiaki@creativecommons.org
This project is in cooperation with:
Mori Art Museum,
Museum of Contemporary Art Tokyo,
Hiroshima City Museum of
Contemporary Art,
Creative Commons Japan, and loftwork.