Ctm2011 victor samra

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  • About MoMA
  • MoMA’s Collection has grown to include over 170,000 paintings, sculptures, drawings, prints, photographs, architectural models and drawings, and design objects. MoMA owns approximately 22,000 films and 4 million film stills. MoMA's Library and Archives hold over 300,000 books, artist books, and periodicals, and extensive individual files on more than 70,000 artists
  • Will play this video ( http://www.youtube.com/watch?v=qiP79vYsfbo ) before discussing the quote on the slide
  • Visitor photos give a different perspective
  • Member brought his monkey into MoMA and shot photos of it
  • Visitor photos taken while walking around Olafur Eliasson exhibition
  • Play the following videos, or 3-4 of them: http://youtu.be/F_V8XIFwpEU?hd=1 (Elizabeth Mart) http://youtu.be/A9R42jEdz0E?hd=1 (Tamsin Nutter) http://youtu.be/3eJwKN0zYCY?hd=1 (Sean Brown) http://youtu.be/UwYxrJx7x0o?hd=1 (Matthias Herold) http://youtu.be/lUR01JRBDxU?hd=1 (Claudia Drews) http://youtu.be/yfJ4Bw5647s?hd=1 (Ann Umland) Evergreen content
  • Marina Abramovic video feed
  • Sitter portraits on flickr
  • Fake Foursquare badge
  • Andy Warhol’s “screen tests”
  • 681 videos uploaded to flickr
  • Looked through ~7,000 submissions Have posted ~2,200 cards on moma.org/iwent
  • Response from the Smithsonian
  • Picked up on other blogs
  • New York Times and Time Out New York ads
  • # of comments
  • Ctm2011 victor samra

    1. 1. Victor Samra Digital Media Marketing Manager The Museum of Modern Art We are what we share: Digital content & audience participation
    2. 2. The Museum of Modern Art <ul><li>Founded in 1929 </li></ul><ul><li>“ The world's finest collection of modern and contemporary art” </li></ul><ul><li>Collection holds over 170,000 objects, including paintings, sculptures, drawings, prints, photographs, architectural models and drawings, and design objects </li></ul>
    3. 3. The Collection <ul><li>Architecture and Design </li></ul><ul><li>Drawing </li></ul><ul><li>Film
- Media and Performance Art
- Painting and Sculpture </li></ul><ul><li>Photography </li></ul><ul><li>Prints and Illustrated Books </li></ul>
    4. 4. “ You are what you share” Charles Leadbeater, We Think . London: Profile Books, 2008. http://www.youtube.com/watch?v=qiP79vYsfbo
    5. 7. Official MoMA Group on Flickr Joined February 2009 1,772 members Over 6,200 photos Flickr
    6. 10. Take Your Time: Olafur Eliasson
    7. 14. “ 30 Seconds” videos
    8. 15. Marina Abramović: The Artist Is Present
    9. 16. The Artist is Present on Flickr
    10. 27. Andy Warhol: Motion Pictures
    11. 38. I Went to MoMA… campaign
    12. 56. Why participation and co-creation? • Creates a meaningful connection and a relationship between the audience and the organization •  Builds a feeling of openness, belonging and inclusion •  Generates content that users will want to share with their friends and networks •  Produces creative with a fresh perspective •  Gives insight into the audience and feedback
    13. 57. Thank you! [email_address] @vsamra3

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