20110123 vabelconference

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20110123 vabelconference

  1. 1. ( Chiaki Hayashi )
  2. 2. ( Chiaki Hayashi )New Value modelin the Internet era
  3. 3. ( Philip Kotler ) “Marketing Principle”
  4. 4. ( “Primary value is behind the scene.” )
  5. 5. (meat )
  6. 6. (meat ) Why?
  7. 7. ( love raw meat? )
  8. 8. No, love to see children’s smiles! ( )
  9. 9. ( run )
  10. 10. ( run ) Why?
  11. 11. ( compulsory like a dog? )
  12. 12. No, stay slim and be loved!( )
  13. 13. (we often overlook,misunderstand “primary value” )
  14. 14. ( Now, Internet is provoking us to rethink the value )
  15. 15. ( ) http://www.flickr.com/people/urbanoasis/ MIT
  16. 16. ( ) http://www.flickr.com/people/urbanoasis/ tuition is $50,000 a year
  17. 17. What is worth it?( ) http://www.flickr.com/people/urbanoasis/ tuition is $50,000 a year
  18. 18. receive famous professor’s lecture?( )
  19. 19. ( lecture movies, notes, assignments are available for free! )
  20. 20. ( Value lies in “experience” ) inspiration, network, communication
  21. 21. ( skmt Social project )
  22. 22. ( ailing music market ) CD sales shrank from ¥600 billion to ¥260 billion in decade
  23. 23. ( Ryuichi Sakamoto + his team )
  24. 24. ( Nov. 2010 started at his US tour )
  25. 25. ( Ustreamed high quality sound to 100,000 people )
  26. 26. on 2011/1/9( next challenge - use social media - connect public viewings ) - use theater for viewing - sell supporters item
  27. 27. TOHO cinemas at Roppongi
  28. 28. ( no.1&no.2 @iTunes store 190,000 @USTREAM ) 45,872,404 @twitter... more projects are following!
  29. 29. ( Used to be a consumer transaction based on money )
  30. 30. ( ) We create and share
  31. 31. ( ) We create and share based on love!
  32. 32. ( Internet enables us to make “We” with “love” )
  33. 33. ( Internet enables us to make “We” with “love” ) thank you!

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