By identifying and reducing barriers to health, wellness and recreation, a program can increase engagement

1. CREATIVE APPROACHES
TO INCREASE
ENGAGEMENT &
REDUCE BARRIERS

2. CHARACTERISTICS
Academic
Rigor
Social
Pressure
Research
Workload
“All Work,
No Play”
Cheating
Sleep
First-year
Stress
Competing
Interests

3. ENGAGEMENT STRATEGIES HAVE
EVOLVED
Physical & Technological

4. REDUCING THE BARRIERS
Time Location Cost Athletic-
wear
Scalability Transit

5. INVENTORY THE OPTIONS &
ESTABLISH A DIFFERENTIATOR

6. NOW, LETS TALK ABOUT HOW WE ENGAGE
AT MIT

7. FITNESS ON THE GO
Student groups,
residences,
departments, labs &
centers over 5 years Schedule reoccurring sessions Total hours scheduled

8. ESTABLISHING A CREDIBLE VOICE USING DIGITAL
LEARNING
Blog Microlessons (DSLx)

9. MIT Dean of Student
Life MIT Chancellor MIT Professor, EECS
ACTIVATING LEADERSHIP

10. EMBRACING DATA
4%
CONVERSION RATE
12:00pm – 4:00pm
Peak Time
Monday
Peak Day
Aug / Sep / Oct / Dec
Peak Months
WEB TRAFFIC
&
OLS TRANSACTIONS

11. ENHANCING THE STUDENT LIFE EXPERIENCE
MASSAGE THERAPY
60 MINUTE PRIVATE MASSAGE
NUTRITION COACHING
60 NUTRITION COACHING SESSION
GROUP EXERCISE
FULL SEMESTER PASS TO UNLIMITED CLASSES
PERSONAL TRAINING
60 MINUTE SESSION & A FITNESS ORIENTATION

12. BUILDING MESSENGERS

13. WHAT IT
TAKES
Know your audience
• Highly motivated & credentialed
achievers with many competing
interests
Leadership Activation
• Understanding the link between health
and academic performance
• Creating a culture of permission
Identify and Reduce Barriers to Access
• Time, location, cost, etc
Marketing Support
• Develop a plan that taps into physical
and technological engagement
strategies. Build a credible voice
• Strategy as unique as your population
Increase
Engagement