This document provides guidance on creating an effective LinkedIn profile. It notes that LinkedIn has over 120 million professionals from over 150 industries, including executives from every Fortune 500 company. Recent college graduates represent the fastest growing group on LinkedIn. The document then provides tips for developing a good profile photo, building quality connections through alumni and search features, getting involved in relevant professional groups, keeping your profile up to date, adding skills and samples of work, researching companies and people, and using LinkedIn to find jobs and internships focused on students. The overall message is that maintaining an active LinkedIn profile can help students establish their professional online presence and network.