This document discusses Walt Disney's philosophy of prioritizing entertainment over education in theme park design. It outlines Mickey's 10 commandments for designing theme parks, which emphasize engaging and guiding visitors through storytelling, clear organization of exhibits, visual cues, limiting overload of information, and ensuring consistent quality and maintenance. The goal is to immerse and involve visitors in fun experiences while still potentially teaching them something in the process.

1. Creating happiness
Ben De Vleeschauwer

2. Teachers
that made
me happy

4. Walt Disney
makes us
happy

5. “I would rather entertain and hope that people learned
something than educate people and hope they were
entertained.”
— Walt Disney

6. Martin Sklar, Imagineer

9. Mickey's 10 commandments
“The ten things you can’t forget when you design
a theme park”
— Education vs. Entertainment: Competing for audiences

10. 1Know your audience

11. Don't bore people, talk down to
them, or lose them by assuming
that they know what you know.
Begin bij de basis.
Een goede basis wordt ook gesmaakt door experts
vb photoshop nieuw dier
Laat ze elkaars werk verbeteren vb usability

12. Photoshop: Nieuw dier

18. Workshop zw/w film

24. 2Wear your guest's shoes

25. Insist that designers, staff, and your
board members experience your
facility as visitors as often as possible.
Nodig iedereen uit op eender wat je doet
ga naar andere scholen kijken Howest
organiseer zelf iet Ertussenuit
hackathon > 24 u tussen de studenten en zelf iets bouwen

26. These Days

45. TattBot 1.0 beta

47. Permanent tattoos

49. Teacher exchanges

57. 3Organise the flow of people and ideas

58. Use good story telling techniques,
tell good stories not lectures, lay
out your exhibit with a clear logic.
mooie slides
gastsprekers, gastsprekers, gastsprekers
grafische wandeling

59. Graphic design walk

74. 4Create a weenie

75. Lead visitors from one area to
another by creating visual magnets
and giving visitors rewards
for making the journey
goodies
vrijkaarten en vip lunches
usb brick?

79. Goodies

85. Dragons’ Den

87. Dead drops

92. Moma NY: Make your own art

93. Paris: Pont des Arts drop

95. Media technology drop

96. Media technology drop

98. 5Communicate with visual literacy

99. Make good use of all the non-verbal
ways of communication such as
color, shape, form, texture
C202
ice breaker tags
les bij these days

100. C202

102. Ice breaker tags

108. Dresscode

110. Datavisualisation

112. Apple Ipad Mini
2012
€ 329
Apple Iphone 5
2012
€ 699
Nintendo 3DS
2012
€ 199
Samsung Galaxy Nexus
2012
€ 329
Apple Ipad 2
2012
€ 250
Samsung 40” Led
2012
€ 799
Apple Macbook Air
2011
€ 1299
Iphone 4S
2010
€ 649
Microsoft Xbox 360
2009
€ 249
Iphone 3g
2009
€ 399
Nintendo DSi
2009
€ 169
Apple Macbook Pro
2009
€ 1799
Philips 32” LCD
2008
€ 699
Sony Playstation 3
2008
€ 399
Sony Vaio
2008
€ 1249
Apple Ipod Nano
2008
€ 179
Microsoft Xbox 360
2007
€ 399
Apple Ipod Shuffle
2008
€ 79
Apple Ipod Classic
2005
€ 250
Nintendo Wii
2006
€ 250
Nintendo DS Lite
2006
€ 149
Apple Ipod Mini
2005
€ 199
Nintendo DS
2005
€ 149
PC
2005
€ 800
Sony Playstation 2
2003
€ 250
Nintendo Gameboy Advance SP
2003
€ 99
Nintendo Gamecube
2002
€ 200
Nokia 3310
2002
€ 100
Sony Playstation
1999
€ 100
Nintendo Gameboy Pocket
1998
€ 50
Nintendo Gameboy
1997
€ 2,5
I spend ¤ 12 771 on gadgets, if you stack them all on top of each other it will be 3,8 times my length.
cm
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115. 6Avoid overload

116. Resist the temptation to tell too
much, to have too many objects,
don't force people to swallow more
than they can digest, try to
stimulate and provide guidance to
those who want more.
Pecha kucha
Connectiviteit
Video tutorials

117. Photoshop video tutorials

118. Scarlenn

124. 7Tell one story at a time

125. If you have a lot of information
divide it into distinct, logical,
organised stories, people can
absorb and retain information more
clearly if the path to the next
concept is clear and logical.
Lesgeven in episodes
Vakken zijn zoals de thema’s van disneyland
Vb typografische wandeling, typografie, expressieve typo

126. Typographic principles

127. Typographic walk

128. Helvetica movie

129. Expressive typography

139. 8Avoid contradiction

140. Clear institutional identity helps
give you the competitive edge.
Public needs to know who you are
and what differentiates you from
other institutions they may have
seen.
Kom naar buiten met wat je hebt
vb Valentair, iWish, Mokeytalk, slow web = recruteren
RTC project maka-a-thon

141. Valentair

147. 9For every ounce of treatment, provide a ton of fun

148. How do you woo people from all
other temptations? Give people
plenty of opportunity to enjoy
themselves by emphasising ways
that let people participate in the
experience and by making your
environment rich and appealing to
all senses.
Andere verleidingen zoals facebooken, gamen etc in de les > laptops dicht, op pair werken, nota's nemen,
kringgesprekken, buiten lesgeven.
Makey Makey workshop
Data visualisatie Karlien, Dieter

149. Makey makey

157. I wish project

162. 1Keep it up
0

163. Never underestimate the
importance of cleanliness and
routine maintenance, people expect
to get a good show every time,
people will comment more on
broken and dirty stuff.
kom op tijd, harde werk van slides updaten
blijf verrassen! Nieuwe formats

164. Ertussenu.it

177. Broke bikes

179. MonoCraft

182. Walt Disney,
Steve Jobs,
Leonardo
da Vinci

183. “Fundamentally I teach because it makes me feel good.
There’s nothing more exciting than seeing someone’s life
affected in a positive way by something you’ve said.”
— Milton Glaser on why he teaches

184. thank you
what an awesome audience!

185. Ben De Vleeschauwer
Lecturer Multimedia & Communication Technology
Karel de Grote University College
www.mctantwerpen.be
@sheriffbenjamin