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The art of telling great stories...


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The art of telling great stories...

  1. 1. The Art of Telling Great Stories...
  2. 2. What are stories ?
  3. 3. Stories are magic ! Stories take us everywhere: back in time, in the future or happen right in the present time. They transport us to many places and situations we might never get to.
  4. 4. The teller is the magician ! He creates an atmosphere in which anything is possible, a special kind of energy that is really magical.
  5. 5. Telling stories is like taking a group of people to the cinema ! You can think of storytelling as a piece of film being projected on to a screen.
  6. 6. In terms of Marketing... Nothing sales better today than telling a story !
  7. 7. Here is a seven-step process on how to tell a great story:
  8. 8. Start with the end in mind ! Know exactly what you want the listener to believe, understand or do when you’ve completed the story.
  9. 9. Have a punch line ! Every story must have a beginning, middle and an end. However, when you tell a story, the most important is the ending of the story. End with a real “Call to Action” !
  10. 10. Use the 5 “W” questions to direct your story ! Who ? When ? What ? Where ? Why ?
  11. 11. Make emotions part of your story ! Memorable stories are always attached to powerful emotions.
  12. 12. Describe the journey and the obstacles to overcome ! Every story has a goal that must be achieved, along with the obstacles that might stand in the way.
  13. 13. Describe the turning point ! In every story, there is a turning point–a decision–that allows the person or people involved to overcome the obstacle and achieve the goal.
  14. 14. Provide the lesson from the story !
  15. 15. What STORY would you tell to gain the TRUST of your Customers ?