Creating engaging e-learning content requires storytelling, visual elements, and social interaction. E-learning providers must stand out in a saturated market. Stories should include characters and scenarios learners can relate to, with vibrant narration. Visuals like images and headlines keep readers engaged better than plain text. Incorporating social elements like discussion boards and live events allows learners to interact and collaborate.

1. CREATING ENGAGING E-LEARNING
CONTENT

2. The online learning market is already saturated with too many resources. That is why
e-learning providers must create engaging e-learning content to stand out in the
competition.
Nowadays, one can find almost any information about anything online. If you want to
acquire a new skill or learn something new, you can find all the information online and
free. Then there are paid courses. So, there are two options for the learner. Option one
is to pay for the course. And the second option is to collect all the required information
from the internet and learn from it.

3. Tip #1: Create a story
Storytelling is probably as old as human history. In ancient times, when there was no
internet or even books or writing materials, people used stories to preserve and
transfer information, historical facts, and knowledge to the generations to come.
Everyone loves a story with drama, crisis, and resolution, such as a happy ending, etc.
Children or the elderly, both regardless of age, are attracted to stories. The human
mind absorbs and stores information better if it is presented in story form.
You can use Freytag’s Pyramid model for creating a compelling story. This model
contains at least these five elements:

4. 1) Introduction – exposition and Inciting incident
2) Rising Action
3) Climax
4) Falling Action
5) Denouement

6. Engaging e-learning content that grabs attention
1. Make your story character human, natural, believable, and memorable – Use
stories that portray real-life scenarios with real-life-like characters that your course
participants can relate to.
2. Use vibrant, enthusiastic narration – do not tell your story in a dull or robotic voice.
Be passionate, dynamic, and energetic when narrating your story. Be very clear in
your dialogue delivery. If you feel your voice not suitable for narration, get some
freelance help. FIVRR is an excellent platform to get narration done at a very
reasonable price.
3. Use active voice – Try not to use passive voice. Use active voice; talk to your
students in an informal voice like a friend. That will make the learning experience
smooth for the students.

7. 1. Grab eyeballs with powerful headlines – use attention-grabbing headlines in your
content. Design and write your materials for the scanning eyes. Do not use long
paragraphs with the plain simple body text. Use short sentences, short
paragraphs with good, powerful headlines. Arrange your content so that the
reader can have an idea of the content by having a glance at the page or slide.
2. Harness the power of visuals – a picture speaks a thousand words. This saying is
somewhat true. Instead of writing long, boring, plain texts, use the power of
visuals to convey your message.
3. Use images with people. Select such photos that relate to your story—for
example, a character with happy, sad, angry, confused face expression, etc.
4. Use images that your audience can connect with. For example, if you are
targeting your course for an audience from North Americas, then use images with
people or the image content relative to the location.

8. Tip #2: Use the power of social media
We, humans, are social beings. We love to engage and collaborate socially. According
to a Learning Insight 2017 report, 57% of the participants considered social learning
important to their L&D.
You can make your online learning content more engaging by adding features like
interactive discussion boards and forums that enable instructors and students to
communicate and engage.

9. Consider the below-listed tips for incorporating social learning into your course:
1. Start a Facebook Group or a Forum to Your LMS
2. Allow course participants to Share Progress on Social Networks, for example,
Twitter tweets, etc.
3. Host Live Events such as Facebook Live, YouTube Live, or live webinars to
encourage real-time interaction.
4. Setup Quizzes, Surveys, and Polls
5. Provide Mentorship to the Students