Rob Hammond, Senior Director Mobile Engagement, presents at Eye for Travel's "Mobile and Innovation Strategies for Travel" in San Francisco, March 2015.

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Syniverse Proprietary
Overcome Internal Challenges
Set Up Your Business for Mobile Success
The third party names, marks, and logos used in this
presentation are owned by the various, respective parties.

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Sales and technology leader with 28+ year career with Microsoft, Sprint, Motorola and more
Media, analyst commentator and contributor
Rob Hammond
Senior Director Mobile Engagement, Syniverse
@tech2dollars
Welcome
“Overcome Internal Challenges: Set-up Your Business for Mobile Success”
@Mobile4Brands

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Top Global Mobile Trends
Enterprise apps
becoming more
sophisticated and
context-aware
Better consumer data
available or targeting
and acquisition
Rich media
driving customer
acquisition, retention
and experiences
Mobile commerce
bridging the physical –
digital shopping gap
Loyalty programs
offering more
contextual incentives
and benefits
Mobile payments
solution providers and
integration increasing
Mobile privacy
a key priority with
enterprises and
customers
Push notifications
improving engagements
with time-sensitive,
relevant updates
Location services
becoming more
mainstream with more
verticals
OTT messaging apps
expanding relevance
and usage with new
services
Wearables
likely to improve
advertising, tracking and
offer redemption
@Mobile4Brands

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 Mobile is THE channel, digital is a technology
 70% of email is read on mobile
 During 2014 holidays, over ½ of online traffic was mobile
 Legacy systems not designed for mobile
 Context is king and context is everything
 Sales data, location, page views, friends, identity
 Mass market consolidation underway
 Google and Apple in epic ecosystem “battle”
 Mobile expectations accelerating
 Apps moving from phones to other devices
Big News: Mobile Isn’t a Digital Channel
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Major trends are developing that provide clarity of direction while
commercial offerings remain challenging and require domain expertise
@Mobile4Brands

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 Mobile is fragmented: organizational silos and
disconnected programs frustrate customers
 Customers and mobile forcing fundamental
market change: smooth, relevant touchpoint
transitions
 Smartphones and bandwidth improve experiences
Users own their data and will exercise control
 No one-size-fits-all model: must focus on customer
experience and needs
Operational and Marketing Challenges
Mobile is critical to a unified strategy and a
singular, personalized brand experience
@Mobile4Brands

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Plan your mobile journey with the
Mobile Engagement Maturity Model
How Do You Plan Your Mobile Journey?
@Mobile4Brands

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Syniverse Proprietary
Driving Customers to Value-Added Content
Using SMS/MMS to drive users to rich
Media and value-added content
@Mobile4Brands

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Syniverse Proprietary
Enhancing Applications to Drive Engagement
@Mobile4Brands
Extend loyalty and customer stickiness
through application enhancements

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Syniverse Proprietary
¡Hasta luego mi amigos!
http://mobilebrands.syniverse.com/mobile-engagement-expertise/