This document provides tips for communicating strategy effectively within an organization. It recommends speaking about strategies in terms of profitability, agreeing on goals and timelines, and ensuring all teams understand key performance indicators. It also suggests developing a regular communication schedule through meetings and reports. Getting buy-in involves doing research, addressing questions clearly, and explaining the end benefits. Prioritizing focuses on opportunities with the highest impact and least effort. Delivering bad news involves turning it into a positive by sending details, quantifying costs, outlining response and expected recovery timeline.